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MISO: Baebijiang-jeon
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

A Must-See Traditional Korean PerformanceMiso: A Korean word that means “beautiful smile”The Miso performance is ranked by foreign visitors as the number one artistic performance to watch in Korea. Due to its high-level of praise received from both professional ciritis and normal viewers (via a survey conducted in 2012 by the Korea Tourism Organization), Jeongdong Theater has decided to showcase this performance once again, aiming for more popularization and globalization of traditional Korean culture this time.The show has been running since 1997, and for 2014 was reborn as the new “MISO:Baebijang-jeon” performance.-Courtesy of Jeongdong Theater

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Seoul Open Night
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Seoul Culture Night is one of major summer festival held at nighttime, featuring Seoul’s nature, culture and architecture for visitors including Seoul residents and tourists. It will be held in the area of Seoul Square and DDP (Dongdaemun Design Plaza) and other places in Seoul. Various cultural facility which are not open in the normal days, and other creative and hands-on programs are prepared to give unique excitement.

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Namsangol Hanok Village Daeboreum Event
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Located in Jung-gu, Seoul, Namsangol Hanok Village will be hosting the 'Moonlight Fire Show, Daeboreum' event on February 22, 2016 from 17:00 to 19:00. Burning daljip, cracking bureom, and other seasonal customs related to Jeongwol Daeboreom will be offered for participants to enjoy.

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Saeran Glasses (세란안경)
Seoul(Jung-gu) , Myeongdong

"Located on the first basement of Lotte Hotel in Jung-gu, Seoul, Saeran Glasses is a specialty eyewear store that opened at the same time as Lotte Department Store and Lotte Hotel in Myeong-dong. Saeran Glasses was originally Severance Optical, which opened in the 1920s first near Seoul Station and later in Jongno, becoming what it is today. Based on years of expertise, Saeran Glasses has maintained customer-oriented customizing system and aimed to produce top-quality eyeglasses that best fit individual customers’ vision. The store is operated as a tax refund shop for both Korean and foreign customers, offering full-scale after-service guaranteeing high customer satisfaction. Saeran Glasses showcases differentiated designs and price ranges of leading designer brands as well as popular brands in Korea and abroad, including Lindberg, Cartier, Chrome Hearts, IC! Berlin, Miu Miu, Anne et Valentin, Bulgari, BJ Classic, Oakley, and Ray-Ban. The store’s physical proximity to Lotte Department Store and Lotte Hotel as well as Lotte Young Plaza, Lotte Luxury Department Store (Avenuel), and downtown area makes accessing various convenience facilities and enjoying shopping convenient."

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57 Myeongdong Hostel (57명동호스텔)[한국관광품질인증/Korea Quality]
Seoul(Jung-gu)

(Korea Quality Premier Class) The name ‘57 Myeongdong Hostel’ comes from its location ‘13F, Taepyeongyang Building, 57, Myeongdong 2-gil, Jung-gu, Seoul’. The hotel, which is 5 minute-walk from the airport limousine stop, and 3 minute-walk from Myeongdong Station, offers easy access to adjacent tourist destinations including the famous shopping neighborhood of Myeong-dong. The three-story hostel (from 11F to 13F) is composed of 42 guestrooms with 9 types - Single, Twin (Standard, Deluxe, and Economy), Double (Standard, Deluxe, and Economy), Triple, and Family. In particular, Single rooms (equipped with a bathroom) are popular among single travelers and businessmen. It also serves breakfast with diverse types of dishes free of charge, as well as coffee and tea in the communal rest space. Guests can also use the computer and printer in the business center. In addition, a mini washing machine is installed next to the walls, which can be used free of charge. The reception desk provides various information and reservation services for tourist attractions and cultural events. 57 Myeongdong Hostel charms a variety of guests from not only Asian countries but also European countries, the United States, and more.

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Insa Korea
Seoul(Jongno-gu)

Located around Nam Insa Madang, Insa Korea specializes in traditional Korean crafts at reasonable prices. As a main shopping center in Insa-dong, the shop offers virtually every type of Korean crafts and souvenirs.

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Seoul Theater Festival
Seoul(Jongno-gu)

Seoul Theater Festival is a theatrical arts festival that has been representing Seoul for over 40 years. The festival’s history first began in 1977 under the name “Republic of Korea’s Theater Festival” with the aim of developing Korea’s original theater productions. The festival has evolved to presenting original performances as well as to interpreting and holding both premier and reruns of excellent performances since 2017.

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Saturday Premium Performance
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

‘Saturday Premium Performance’ takes place 50 times this year from January 7 through December 29. Seventeen different kinds of programs consisting of traditional music, dance, and singing performances will be performed throughout the year. Nine programs are suitable for people who have never experienced Korean traditional performing arts before. They consist of court music, solo performances, solo court music performances, traditional dance, folk dance, and play. These nine programs will be staged 38 times total.There will also be six masters’ programs comprised of performances of the maestros of Gugak (Korean traditional music), traditional dance, and play. Each program will be performed only once. Two intangible cultural asset programs also will be performed, consisting of Korean intangible cultural assets that have been added to the UNESCO Intangible Heritage List. They will be performed three times each.Whether you are new to Gugak or an avid lover of Gugak, the Saturday Premium Performance offers performances for everyone.

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Barunson
Seoul(Gangnam-gu)

Barunson offers a wide variety of character items. It offers its own character items in addition to developing characters from other companies.

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Dangozai
Seoul(Gangnam-gu)

Dangozai focuses on traditional crafts based upon nature themes. It offers diverse items that range from ceramic arts and interior design items to daily use dinnerware.

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