Lotte Fitin is a fashion mall easily accesible by public transportation as it is directly connected to the Dongdaemun History & Culture Park Station. It is the first site in Dongdaemun-gu commercial district to have the digital electronics store Hi Mart. The mall has implemented fixed prices to offer goods at reasonable prices. A variety of events and attractions take place to provide a more enjoyable shopping experience. Recently, on the 9th floor, Klive, a venue to see hologram concerts of some of your favorite Kpop stars, opened. The venue features the concert hall, a cafe (with great views of the Dongdaemun area), an art gallery, gift shop, and more! The outside facade of Lotte Fitin is lit up and changes, displaying varying media, a first of its kind in Korea. Also, the food court was designed by world-renowed designer Karim Rashid, and the interior designs are pleasant and elegant and vary by floor.

styleNANDA is the offline store of a leading online company specializing in women's fashion. The store sells a variety of women's fashion items.

The Lotte Department Store Yeongdeungpo Branch, located at the Seoul Yeongdeungpo Station, serves as the shopping attraction of the Seoul Gangseo region and Incheon area. This department store and the Yeongdeungpo Station area provides a great and cleanly developed commercial area.Store hours of operation are from 10:30am to 8:00pm. Stores are closed for one Monday of the month. The department store also stays open longer on Fridays, Saturdays, and Sundays.

Situated in Seoul Gangnam-gu, the Lotte Department Store Gangnam Branch was newly remodeled in 2003 and now offers the best facilities and top quality services in the Gangnam region. Furthermore, the Gangnam Branch presents a completely unique cultural atmosphere, a wide variety of events, and high quality shopping culture.Store hours of operation are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed one Monday of the month.

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.

K2 boasts an impressive array of hiking items for those enjoying outdoor life. Items in K2 are not only functional, but also fashionable. K2 at Munjeong runs both regular and outlet stores. Functional hiking boots and fashionable hiking clothing items focusing on slim designs are available at relatively inexpensive prices.

E-mart is a discount supermarket operated by Shinsaege, a department store franchise. Located near two popular tourist attractions, Dongdaemun Shopping Town and Cheonggyecheon Stream, E-mart Cheonggyecheon has a separate section called 'Tourist Mall' that carries items like seaweed, kimchi, soybean paste, Korean traditional snacks and others that are popular particularly among foreign travelers.

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry. Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.    

WHO.A.U is a mid-priced casual wear brand that specializes in jeans, shirts, and light knitwear. Especially popular among young people, the brand is bright and sporty and offers everything from low-priced t-shirts to button-up shirts and pants, hats, and bags. The Myeong-dong branch is very spacious and has large fitting rooms, making it an easy and comfortable place to shop.

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.