Seoul(Dongdaemun-gu) , The Eastern Part of the Seoul

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.


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Seoul(Jongno-gu) , Insadong・Jongnon

Tongin Market dates back to June 1941, as a public market set up for Japanese residents near the Hyoja-dong neighborhood when Korea was still under Japanese rule. After the Korean War the nation experienced a swift rise in population, which led to a natural increase in consumption and demand. As a result the area’s street vendors and stores used the former Tongin Market area as their marketplace. Now, Tongin Market consists of 75 stores, most of which are restaurants and grocery stores. There are also some shops selling manufactured goods like underwear and shoes.  


Seoul(Jung-gu) , Myeongdong

Korea Craft and Design Foundation Handicraft Store located within the giftshop of Shinsegae Duty Free Shop Myeong-dong Branch sells handcrafted everyday props and cultural crafts. Dedicated to the concept of "Artisans, and Artists," the store introduces young artists as well as famous handicraft masters along with their masterpieces of diverse genre in the world of Korean arts and craft.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Eden Pottery specializes in Korean pottery from celadon to white porcelains. The shop is full of superb Korean pottery in its gallery-like atmosphere. Customers will be exposed to the rich history of Korean pottery and its diverse types. Products are made by experienced craftsmen.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Clue mainly offers fashion jewelry accessories made of gemstones and crystals, popular among women. The store has a unique interior design and is equipped with an extensive lighting system. It boasts gemstone accessories at inexpensive prices, attracting many loyal female customers.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Established in 1984 in fashion foward city London, Accessorize is an accessory boutique that manufactures and sells unique and creative accessories, including jewelry, hats, bags, scarves, hair accessories and sunglasses, and stationery for both women and men. There are over 40 Accessorize branches across Korea. Accessorize Gangnam is located on Gangnam Boulevard, the entertainment, fashion and nightlife center of Seoul, and continues to attract many young and trendy customers.


Seoul(Yongsan-gu)

I'Park Department Store is the flagship store of the I'Parkmall, Korea's largest shopping complex. The department store is divided into three different sections - Fashion Store, Culture Store, Living Store, each with a varying theme and numerous stores. Moreover, I'Park Department Store is connected to many other shopping, cultural and entertainment facilities inside the I'Parkmall.  


Seoul(Jongno-gu) , Insadong・Jongnon

Ssamziegil is a comprehensive shopping center located on the famous Insa-dong Street. It houses over 70 stores that sell various items, ranging from fashion and art to food and accessories, on four floors above the ground that are connected by spiral staircases. Moreover, diverse performances and exhibitions are regularly held on the first floor yard, while the open ceiling and the rooftop garden bring in natural elements for enhanced shopping experience.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Mucha is a premium jewelry company owned and operated by Kim Jeong Ju, a renowned gemologist, jewelry designer and jewelry coordinator. The store carries fine jewelry under three brands - Mucha, Kiss by Mucha, and Mucha Arno, and offers custom-design services as well. Meanwhile, Mucha jewelry has been worn by many celebrities, and featured in many Korean dramas.


Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Korea's first pop-up store built with shipping containers, Common Ground is approximately 5300 square meters in scale, made up of 200 large containers and is capable of transforming into different structures or moving into different places.Mega-sized mainstream brands are hard to spot in the common ground. Instead, new and trendy mid-sized shops by up-and-coming new designers and editorial shops can be found here.On the central square of the ground market, a weekend market is held with different themes. In addition, various events such as exhibitions and performances continue to entertain the shoppers while playing its role as a cultural space. On its 3rd floor terrace, famous restaurants sprawl along the sides of the alley. If you feel like having a light snack, you can also pop down to the food trucks on the market ground that offers an exotic gastronomic dining experience.