Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The Hyundai Department Store Sinchon Branch stands at the center of the young and vibrant Sinchon area. Several universities are clustered around this area so the products displayed cater to a younger crowd. For added convenience, the Sinchon Subway Station, Line 2 is also directly connected to the department store.


Busan(Haeundae-gu) , Haeundae

Haeundae Market is a popular tourist attraction in Busan and is located across the street from Haeundae Beach. The market sells an abundance of fresh vegetables, meat, and seafood, as well as snacks including kimbap (seaweed rice roll) and tteokbokki (rice cakes in a spicy sauce). Such street markets can be a great place to experience Korean culture firsthand while trying new foods.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Coex Mall was re-opened on November 27, 2014 after completion of a large-scale renovation. World-renowned architectural firm Gensler worked to create a vision for change largely centered around a concept called ‘The Unfolding Sky’. With five uniquely-themed squares, the new Coex Mall was designed to receive optimal amounts of natural light and optimize the flow of foot traffic. Coex mall is a shopping mecca for global brands in fashion, accessories, beauty, lifestyle, and others. It also has a large movie theater complex and a wide variety of fine dining establishments.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Shilla IPark Duty Free is located within Yongsan's IPark Mall, offering multiple luxury and imported brands in fashion, cosmetics, food and more (over 550 international brands). Aiming to be a 'premium lifestyle shopping destination' for all domestic and international visitors, the store is connected to restaurants, electronic department, movie theater and other convenient facilities. SHILLA I' PARK Duty Free Shop is a world-class duty-free shopping venue presented by HDC Shilla Duty Free Shop, a joint venture created by HDC Group, a global construction company, and Hotel Shilla, a leader of Korean and global duty free market.  Shilla I’Park Duty Free allows customers to conveniently experience both duty-free shopping and diverse entertainment activities at the same time. It is located within I’PARK mall, Korea’s biggest multi-purpose complex and a home to various types of leisure: movie theater, restaurants, futsal field, cafes, and many more.  The Shop started with the early opening in December 2015, welcoming visitors with three floors exhibiting more than 400 brands in fashion and beauty. With the grand opening in March 2016, you will meet 600 or so brands throughout all five floors.  Main Items : Fashion Items, Cosmetics/Perfume, Watch/Accessories, Sunglasses, Liquor/Tobacco, Souvenir


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Boon the Shop is a fashion select shop that has a passion for direct marketing lesser-known designer brands, and discovering new and talented designers. The shop’s exterior is designed to look simple/minimal; this makes/compliments the shop’s interior design, which is also quite simple/modern. As well, among the fashion select shops, Boon the Shop experiments with the most diverse art projects. The shop hosts its “Fashion Walk,” event biannually. The event showcases contents on art/fashion within their chosen themes/categories that has gained the most attention from the public. One of the unique features about the, “Fashion Walk,” event is that you can enjoy many types of cultural contents on fashion, the arts and more, showcased within just one place. Not long ago, there was a launch event that took place at the shop for the new art project called, “CCRT AEROSPACE,” which has been created by a brand/company named, “Studio Concrete.” Studio Concrete is a company/brand currently known for having the actor Yu Ah In as their art director. Celebrities that are known as the, “Fashionistas,” or known as the iconic figures in the entertainment business such as G Dragon, Go So Young, Kim Hee Sun, and etc. are some of the frequenter/regular clients of Boon the Shop.  


Busan(Haeundae-gu) , Haeundae

Home Plus is a large warehouse supermarket that has 65 branches throughout Korea. The chain offers groceries and a wide variety of other merchandise at low prices.The Haeundae branch of Home Plus is located near Haeundae Beach and BIFF Plaza. This branch contains a large grocery store, a food court, various other convenience facilities, and stocks around 100 different brands of clothing.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

IFC MALL is Korea's first mall of international style where famous global fashion brands, of which some opened their first stores in Korea (i.e. Hollister) can be found alongside with the best domestic fashion labels. Visitors can discover and enjoy all these leading fashion brands in one convenient location. - Courtesy of IFC Mall


Seoul(Seocho-gu)

Kumkang Shoes is Korea's leading fashion retailer specializing in formal, casual and athletic footwear, as well as trendy clothing and accessories. Located on the famous Gangnam-daero Boulevard, Kumkang Gangnam carries a wide selection of trendy footwear for both men and women. Moreover, customers may receive free product consultation from product specialists at the customer service center.


Seoul(Jongno-gu) , Insadong・Jongnon

Lyanature is a cosmetics store/brand. Lee Young Ae, who is the protagonist of the famed Korean drama, Dae Jang Geum, launched the skin care brand and the character is known for having transparent skin like white jade. If you are curious about how Lee Young Ae maintains her flawless skin, then Lyannature is your answer. (LYA) which is a short form of the star’s name in English was launched as the 100 % plant-based skincare brand. The fact that the skincare brand is also known to be used by her twin is makes it seem doubly trustworthy in the eyes of customers. At the flagship store, which is located in Sam Sung District, you can test all of the brand’s products. In the lounge, which is located in the 3rd floor of the flagship store, you can enjoy looking at the panoramic view of the Sam Chung district.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

The Yongsan Electronics Market is an enormous wholesale electronics market located near the Yongsan Train Station, where all needs relating to computers, imported audio systems, game utilities and more are aptly answered. This mall first open in 1988 as part of city's rehabilitation project, and since then provides all the specialized in electronic parts including computers, DVDs, CDs, and many other types of consumer goods. There are more than 3,000 stores currently operating in this area, and shoppers will find all their electronics needs at prices 15 to 30% cheaper than at general retail stores.