SEOUL, July 12 (Korea Bizwire) – The second Sinchon Beer Festival will be held on Yonsei-ro, Sinchon this Thursday and Friday, July 14 and 15.

The beer festival, which was first held last October to boost the economy in the Sinchon area, will feature a sandy ‘beach’ and pubs keen to evoke the feeling of enjoying drinks on vacation. Last year, the festival set a record with 3,619 people drinking a toast at once. Merchants and neighborhood residents participated in planning the festival again this year.

The festival will kick off on July 14 at 7 p.m. During the opening ceremony, Korean heartthrob Song Joong-ki will make an appearance as the public face of Hite-Jinro, a festival sponsor. There will also be keg-opening performance and a crowd wave of participants downing their drinks.