Jongno is home to a number of famous haejangguk restaurants, and Cheongjinok (청진옥) is considered the forerunner among them. Opened in 1937, the restaurant has been run by three generations of the same family. Beef bones are simmered for more than 24 hours to make a rich broth, and soybean paste is added to neutralize the meaty odor. Ingredients added to the broth include various vegetables, clotted beef blood, beef intestines, and rice. Always crowded, Cheongjinok is open 24 hours a day.      

Hwaroyeon Myeong-dong Branch is the place to go if you want to try real charcoal-grilled meat. The restaurant has a great interior design and is conveniently located in Myeong-dong, making it the ideal place for those wishing to do some shopping.

"Discover Europe in the Heart of Seoul: Welcome to Molto Italian Espresso Bar!" Step off the bustling streets of Myeongdong and be transported to a picturesque European café terrace. If you're craving that authentic European vibe without leaving the energetic pulse of Seoul, Molto Italian Espresso Bar is your haven. "Sip. Savor. See. – Experience Myeongdong's #1 Café Destination!" Kick off your day with a frothy cappuccino paired with a buttery croissant, and forget you're in the middle of Korea's shopping mecca. And if caffeine isn't your style, Molto's got you covered with an array of beverages - from classic lattes and Americanos to the unique 'Americano Orzo', a decaffeinated delight. But here's a drink that'll pique your curiosity: Aqua Molto. Served in vibrantly colored bottles, it's not only a thirst quencher but a visual treat. "Beyond Espresso – Dive into Italy's Sweet Secrets!" Tantalize your taste buds with Molto's range of Italian desserts and dishes. Whether it's the fluffy Brioche, the crispy Croissant, the savory Cannolini, or the indulgent Tiramisu, there's something for every palate. Don’t miss out on their assorted Bruschetta offerings, a taste of Italy that you can't resist.   Photo / 写真 / 照片(instagram) @molto_espressobar Photo / 写真 / 照片(instagram) @molto_espressobar   "Not Just a Café, It’s Myeongdong’s Must-Visit Instagrammable Spot!" Seeking that perfect snapshot? With views of the iconic Myeongdong Cathedral and N Seoul Tower, Molto's outdoor tables provide a picture-perfect backdrop. And thanks to Seoul's ever-changing sky, the vista you get from Molto is truly captivating, offering a myriad of Insta-worthy moments. "The Vibe, The View, The Variety – Molto is a Must!" Whether you're a tourist chasing the best experiences in Korea or a local exploring Myeongdong, Molto Italian Espresso Bar is the place to be. From beverages to bites and breathtaking views, it's an experience you won't want to miss. Join the wave of global travelers making Molto their top pick and find out why it's hailed as the go-to hotspot on social media! "Experience Europe in Seoul. Only at Molto Italian Espresso Bar."

Ojangdong Heungnamjip has been serving only authentic North Korean style cold noodles (naengmyeon) over the three generations since 1953. It keeps its same taste of various menu such as gogi-hoe-naengmyeon (cold buckwheat noodles with meat and raw fish), hoe-bibim-naengmyeon (spicy cold buckwheat noodles with raw fish) over 60 years

Jjimgalbi, steamed beef ribs, is a popular Korean dish. What sets Bongsan Jjimgalbi (봉산찜갈비) apart is that the restaurant serves the ribs in nickel-silver bowls that have higher thermal conductivity, which helps to bring out the best flavor and texture in meat. Furthermore, the popularity of Bongsan Jjimgalbi has given rise to other jjimgalbi restaurants on the same street that is now known as Dongin-dong Jjimgalbi Street. Today, jjimgalbi remains a representative local specialty of Daegu, and one of the most popular Korean dishes among international visitors.

Chungmu Hoetjib (충무횟집) is a sliced raw fish restaurant in Busan’s famous Jagalchi Market. The spacious interior is large enough to accommodate groups.  

Mobum Tteok-bokki was established in 1976 and operations been handed down over 4 generations. Mobum is the originator of chadolbagi tteok-bokki (beef brisket and stir-fried rice cake).  Another unique aspect of Mobum’s tteok-bokki is that the tteok (rice cakes) are specially made and served in 30cm long lengths. Diners then cut the tteok to their desired eating size.  Mobum's representative dish is their chadolbagi tteok-bokki (beef brisket and stir-fried rice cake), but another well known menu item is their whole squid tteok-bokki. Additionally, diners can add garnishes to their tteok-bokki such as noodles, dumplings, and jumeok-bap (riceballs), and more!   

Gomguksi is a soup consisting of handmade noodles and beef slices in a thick and rich beef broth. Gomguksi became famous through word-of-mouth by tourists from the neighboring country of Japan. These days the restaurant is always crowded with people. Also, the side dishes that accompany Gomguksi are extremely delicious.  

With a name derived from Shanghai's beautiful garden, Yu Yuan displays the glamorous exuberance and abundance of Shanghai in the 1920s. Offered menus are mostly based on Guangdong cuisine along with other Chinese regional specialties such as Bejing Duck.  

Park Gyeong Jae's dedication and passion for fresh ingredients play a key role in offering an excellent sushi experience at Kojima.