Yellow Cafe Dongdaemun Branch

The popular Korean dairy company 'Binggrae' is opening a new flagship store called the 'Yellow Cafe' in Seoul's Dongdaemun district. Known for its iconic banana-flavored milk, the new concept shop will serve as a tribute to the popular drink. The Yellow Cafe will be located in the Dongdaemun branch of Hyundai Outlet Store and it will serve as the brand's first cafe-integrated store. To pay tribute to the popular drink, the shop will feature a sunny yellow interior and branded tableware. As far as the menu, the shop will sell a selection of food and drinks made with the brand's banana-flavored milk, including lattes, milkshakes, puddings, ice cream and tarts. Additionally, fans will be able to purchase accessories and souvenirs inspired by Binggrae's iconic drink.