Joohyangro, literally meaning ‘a path of alcoholic flavor,’ is the name of the tour route around Kooksoondang Hoengseong Factory. The traditional liquor produced by the factory captures the clean air & water and the sincere devotion of its producers. The factory is located along the banks of the Jucheongang River. Legend has it that long ago as a Confucian scholar neared the river, he was surprised to see his empty glass suddenly brimming with clear, delicious alcohol.
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