The Traditional Culture Contents Museum

Andong Traditional Culture Contents Museum is Korea’s first digital culture museum, exhibiting digital contents only, called 'digital relics’ (not the real contents). The state-of-the-art digital museum provides information as well as hands-on experiences with traditional Korean culture.

The Traditional Culture Contents Museum suggests a new standard for a museum. This museum is a counterpart to NEWSEUM (News+Museum) in the US and ‘Sigureden’ (a digital museum/exhibition center) in Japan. The museum uses interactive computer technology to reenact traditions and give visitors the chances to learn the values and fundamental principles of Korean traditions. Visitors can experience traditional culture and the spirit of Korea not only from the still exhibits but also through the live stories the museum creates. In this way, the museum suggests a new paradigm of museum exhibition.

The Museum features interactive digital contents with which visitors can experience cultural assets. An array of activities includes ‘Click Traditional Sound’, where visitors can listen to traditional folk songs, a song for bier carrying, or dialects; ‘Virtual Relic Experience’; ‘Junior Old Story Talk Talk’, which tells theologies, traditional tales, and myths; ‘Hahoe Mask Dance UCC’, in which visitors can learn how to dance the Hahoe mask dance and make their own user-created content; and a ‘4D Digital Image of Gochang Battle,’ which provides a hands-on experience of a historic battlefield.

Furthermore, the museum offers the digital contents to cultural product development and the edu-entertainment, game, and animation industry as a resource to contribute to the cultural contents industry.

The museum introduced a new visitor-tailored RFID card system to provide visitor-tailored guide programs. A RFID card containing each visitor’s gender and nationality provides each guest with a customized guide to the museum.