The taste of bibimbap is dependent on how well the namul (seasoned vegetables) is handled. Thin cut vegetables are stir-fried softly and slightly, and on top of that is beef tartare and minced beef. Good bibimbap is very easy to digest. The neat taste and the appearance of the bibimbap is reminiscent of a newlywed bride. Above all, the secret of Jeonjujip is that they don't use any processed ingredients. Doenjang (soybean paste), gochujang (red pepper paste), and cheongguk-jang (rich soybean paste), as well as roasted salt and sesame oil are all made in the restaurant. They stick to the tradition, not swayed by the hassle of preparing homemade ingredients.