Missha's products are made with natural plant extracts that have passed a rigorous control procedure. Extracts of Pleuropterus multflorus, Portulaca oleracea, and Morus alba L. will keep your skin smooth and moisturized for a long time due to their superior purification and moisturizing effects. The quality of Missha's products is proven via allergy tests and strict product evaluations conducted by cosmetic enthusiasts having professional knowledge of cosmetics.

Entas Duty Free opened as Incheon’s representative duty free shop, starting from the Incheon Port Brand in July 2014. The duty free shop offers shopping, culture, and food at one spot to serve tourists with special services and a convenient duty free shopping environment, opening another branch in Incheon Airport on September 1, 2014. Various promotional events and sales are held throughout the year to give more joy to visitors' shopping time. Description of Products Offered  Watches, jewelry, cosmetics, perfume, fashion items, sunglasses, Korean brands (bags, cosmetics, etc.), alcohol, cigarettes, etc. Operating Hours  10:00-20:00 Closed  N/A (Open all year round) Store Information  15F COSMETICS & PERFUME 14F K-COSMETICS / K-BAGS / LIQUOR & TOBACCO 13F WATCHES & JEWELERY / ACCESSORIES 12F FASHION & SUNGLASSES / JEWELERY 11F K-PRODUCTS  Parking Facilities  Available Available Brands  * Refer to the official website. Restrooms  Available Assistance for Foreigners  Chinese Credit Cards  Accepted Baby Stroller Rental Services  Available

The main branch of Shinsegae Department Store currently stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. Meanwhile, Trinity Garden and the art gallery at the department store provide a cultural space that promotes a new lifestyle combining shopping and arts. In addition, its location in central Seoul offers plentiful sightseeing opportunities with easy access to such tourist attractions as Namsan Mountain and Namdaemun Market.       The flagship store in Myeong-dong is the pride of Shinsegae. Located in the heart of Seoul, where tradition meets modernity, the Main Store is a luxurious premium shopping venue. The Main Store consists of the ‘main building’, which is a premium and the very first department store of Korea, and the ‘new building’, an urban style department store. ＊For purchases of KRW 30,000 or more you can have the VAT tax refunded which typically amounts to 7%-8% (some fresh food items excluded). ＊English/ Japanese/ Chinese interpretation services available       SHINSEGAE FAQ ＊How do I get a tax refund? When you make a purchase over KRW 30,000, you can get approx. 3 ~ 9% of the tax refunded at your departure from the country. For details, see the (Tax Refund Info.). ＊I have a Shinsegae Coupon for foreigners. How do I use this? Take your coupon to the concierge or information desk of your nearest Shinsegae store to receive the benefits of the coupon. ＊Are products of famous premium brands sold in department stores the same as those in duty free shops? Some are the same. Department stores mostly focus on the new arrivals. So, some of the new products can only be found in department stores. ＊I heard that if I buy jewelry in a department store, I can get a bigger tax refund. How much would it be? For purchases over KRW 2,200,001, you can get at least 8% to as much as 24.8% of the tax refunded. Please inquire at the brand shop for details. ＊Where can I use the Shinsegae gift cards? In addition to Shinsegae stores, you can use Shinsegae gift cards as cash in E-mart, Starbucks, Westin Chosun Hotel and Chelsea Outlet. For making payments, you can use Shinsegae gift cards together with credit card or cash. When 60% or more of the face value of the gift card (80% or more for KRW 10,000 card) is used, the balance is returned to you in Korean won. ＊Where should I go when I have questions while in the store? Please go to the information desk or concierge or call the 023101601/1004 for assistance in English, Japanese or Chinese Language. ＊When I don’t like a purchase afterwards, can I have it exchanged or refunded? An exchange or refund is possible within 7 days from the date of purchase except some brands. Bring the product and receipt to the store of purchase for an exchange or refund. Please note that an exchange or refund is not possible for repaired or damaged products. ＊When are the stores closed? What are the service hours? Each Shinsegae Department Store is closed once a month. The closing day varies from store to store and is different each month. Also, service hours may vary depending upon the store. In general, stores are open during weekdays from 10:30 a.m. to 8:00 p.m. On Fridays, Saturdays and Sundays, open hours are from 10:30 a.m. to 8:30 p.m. For details, please check the shopping hours per store.

Itaewon Street is the most exotic place in Seoul to spend a day of shopping, dining, and hanging out. Itaewon holds a long history in its making and is the first place most tourists want to visit in Korea. After the U.S. set up a military base in Korea during the 1970s, many foreigners stationed at the base settled near the Itaewon area, naturally developing the region into a shopping district catering to foreigners. Later, the existence of Itaewon became known worldwide after the widely publicized 1986 Asian Games and the 1988 Seoul Olympics. In 1997, Itaewon was finally designated as an official tourist zone. The 1.4 km-long street stretching from Itaewon 1-dong to Hannam 2-dong has been designated as Itaewon Street. There is an enormous variety of shops, entertainment venues, and restaurants for visitors to enjoy. Itaewon is a leader in providing exotic fashion, bars, and clubs in Korea. Most stores in this area are branded with English signs, and now with the recent influx of Japanese and Chinese tourists, Itaewon has become one of Korea’s top international hubs.

The Galleria Department Store is well known as the most popular luxury-brand fashion mall in Seoul. Located in the wealthy district of Apgujeong-dong, the Galleria Department Store plays a leading role in today’s fashion industry, as it offers a wide variety of high-class brands. The Galleria Department Store is located on Rodeo Street, a popular destination among youth looking for entertainment and fashion. In this area, you can see many young people styled in the latest fashions having a cup of coffee in one of the many cafes or grabbing a bite to eat at one of the areas wide selection of restaurants.

Opened in November 2003, Lotte Young Plaza was the first shopping mall in Korea devoted to casual wear for young people. The mall offers diverse brands as well as a variety of items from accessories to youth casual wear and women's casual wear. Its unique interior designs, convenient location, and top-notch services make this mall a popular shopping destination among both Koreans and international visitors.

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.

styleNANDA is the offline store of a leading online company specializing in women's fashion. The store sells a variety of women's fashion items.

Hongdae Free Market is an open space between diverse artists and visitors to communicate with each other and consume culture. Visitors will find creative items reflecting distinctive tastes of artists at the market . Anyone is welcome to participate in the market as an artist. Hongdae Free Market does not offer used goods, but only creative items made by the artists.

The Aritaum store in Myeong-dong offers an array of items of all different price ranges. Laneige and Iope brands are particularly popular among international visitors.

Shinsegae Duty Free Myeong-DongMake shopping a highlight of your exciting tour of Seoul Standing at the heart of Korea’s fashion capital and located near popular tourist destinations as Namdaemun Market and N Seoul Tower, the Myeong-Dong branch of Shinsegae Duty Free offers the perfect opportunity to enjoy some shopping and tourism at the same time. Opened in May 2016, the Shinsegae Duty Free Store in Myeong-dong offers culture, tourism, and shopping on the 8-12 floors of the main branch of Shinsegae Department Store. The shops sell famous international brands as well as top Korean brands for a global shopping experience. The store is located nearby popular tourist attractions N Seoul Tower and Namdaemun Traditional Market, making it easy to enjoy tourism and shopping in one location.

Lotte Outlet - Seoul Station Branch offers more than 140 famous brands at reasonable prices. Connected to Seoul's major transportation hub - Seoul Station, the outlet provides a convenient shopping experience in the heart of Seoul.  

Paju Premium Outlets is the second luxury premium outlet introduced in Korea. The outlet was established by Korean conglomerate ‘Shinsegae,’ in partnership with Simon Property Group, a forerunner in the US outlet market.The three-story building has 165 shops and is known as having the largest number of individual brand stores in Korea (20 in total). Discounts at the outlets range from 25% to 65% and include everything from clothing to jewelry and housewares (such as Le Creuset and Royal Albert). Some brands are even offered at a lower price than quoted in the duty free shops. The outlet center also provides shoppers with various conveniences such as restaurants (21 in all) and numerous places to sit and take a rest.

The E-Mart at Yongsan is the 70th E-mart in Korea. Located on the first and second underground floors of I'Park Mall (a giant shopping mall connected to Yongsan Station), E-Mart is a spacious discount store over 9,664㎡. Parking space is available for up to 2,000 cars. E-Mart is organized in various sections for ceramics, bedding items, imported utensils, "well-being" items, and more. It also offers sections for organic food and seafood such as tuna, eel, shrimp, and live crabs. E-Mart offers customized polished rice as well.