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Gyeonghuigung Palace
Seoul(Jongno-gu) , Insadong・Jongnon

During the latter half of the Joseon period, Gyeonghuigung Palace served as the secondary palace for the king. Situated on the west side of Seoul, it was also called Seogwol, literally meaning "a palace of the west." The secondary palace was where the king moved to in times of emergency. From In-Jo to Cheol-Jong, about ten kings from the Joseon Dynasty stayed here at Gyeonghuigung. This palace was built using the slanted geography of the surrounding mountain, and it boasts traditional beauty in its architecture and huge historical significance. For a time, it was of a considerable size, even to the point of having an arched bridge connecting it to Deoksugung Palace. For the king’s royal audience, there was Sungjeongjeon and Jajeongjeon buildings, and for sleeping quarters, Yungbokjeon and Hoesangjeon buildings. Altogether there were about 100 small and large buildings on the palace grounds. But when Japan began occupation of Korea in 1908, the Japanese school, Gyeongseong Middle School moved into the palace, and as a result, much of the palace became leveled or moved. Currently, Gyeonghuigung’s front gate, Heunghwamun, is being used as front gate for Shilla Hotel’s main entrance, and Sungjeongjeon is at Dongguk University. The school moved out to a different area, and the Sungjeongjeon and some of the other buildings have been reconstructed. Nearby the Gyeonghuigung Palace is Seoul History Museum, Jeongdong Street, and the busy Jongno Street. After you have been to Gyeonghuigung, you can cross to Jeongdong Street and walk to Deoksugung Palace. The stonewall road to Deoksugung Palace is considered one of the most elegant roads in Seoul.

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Pyounghwa (Pyeonghwa) Fashion Town
Seoul(Jung-gu) , Dongdaemun

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry. Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.    

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Gold Spa(Hwanggeum Oncheon)
Seoul(Seocho-gu)

The Gold Spa's waters are known to be particularly effective for skin care and are said to rejuvenate the skin. The spa also provides a variety of other services including the unique Golden Pyramid Experience Room, fitness center, sports massage center, sun tanning facilities, and more.

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Davich Optical - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

Welcome to Davich Optical, the flagship store located in Myeong-dong, managed and operated directly by the company itself. Our expert eye examiners work diligently to provide an exceptional eye care experience for our customers. We proudly offer a variety of exclusive eyewear brands, developed in collaboration with internationally renowned brands, ensuring top-notch quality for every pair of glasses. At Davich Optical, we are committed to offering our customers an unparalleled shopping experience with our fixed, yet competitive pricing on all our products. This allows you to enjoy premium quality eyewear without breaking the bank. In addition to our high-quality products, we also provide exceptional after-sales services at Davich Optical branch stores across the country. Our comprehensive repair services ensure that your eyewear stays in perfect condition and continues to provide you with the best possible vision. Understanding the importance of clear communication, we offer foreign language services, including Japanese and English, to cater to the diverse needs of our customers. This commitment to customer satisfaction is what sets us apart from the competition. Visit Davich Optical Myeong-dong Branch today and discover an extensive range of premium eyewear, expert advice, and unmatched customer service. Experience the difference with our courteous and friendly staff, who are dedicated to helping you find the perfect eyewear for your unique needs.

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Migliore - Dongdaemun Branch
5.0/1
Seoul(Jung-gu)

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.

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The Westin Chosun
5.0/3
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Westin Chosun is situated in the heart of the business and shopping center of Seoul, where the embassies, banks, and government offices are also located. In 1999 and 2003, the Westin Chosun was selected as one of the world's top 100 hotels by international financial institutional investors, boasting newly renovated state-of-the-art facilities and rooms, and great service. The hotel has a health center including a swimming pool, spa, and gym; a business center with a large-sized conference hall able to accommodate over 800 people, also conference rooms with other various sizes; an Irish pub, "O'Kim's"; 9 restaurants and bars including a French restaurant, 'The Ninth Gate'; and other facilities as well. The Westin Chosun also manages a banquet hall service with food catered from Gangnam's COEX food courts. The hotel provides the finest business environment, offering a cutting edge facility holding 456 guest rooms with desktop PCs, high-speed internet connections, personal cell phones, TV internet, fax, printers, copy machines, automatic climate control, mini bars, and a 24hr room service to accommodate to the guest's every need. The VIP rooms come furnished with 'Heavenly Beds' guaranteeing the best of comfort.      

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Shinsegae Department Store - Yeongdeungpo Branch
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Situated in the heart of Yeongdeungpo-gu, Seoul, Shinsegae Department Store - Yeongdeungpo Branch is a retail powerhouse that rises high with an extensive range of products and services spanning from Basement 2 to the 10th floor. Featuring a diverse assortment, from high-end fashion to cutting-edge furniture and more, we pride ourselves on offering something for everyone. Open from 10:30 am until 8:00 pm, we're ready to serve and cater to your shopping desires throughout the day. For the fashion aficionados and foodies, our Fashion Street at Basement 2 and a myriad of restaurants on the 9th floor extend their hours until 10:00 pm, making sure you can shop and dine at your leisure. Take note, we observe a monthly day of rest to rejuvenate and serve you better on all other days. For a more immersive shopping experience, we extend our operational hours on Fridays, Saturdays, and Sundays, because we believe great shopping should not be constrained by the clock. Come savor the longer, more enjoyable shopping sessions at Shinsegae Department Store! Whether you're on a quest for the latest fashion trends, exploring stylish homeware, or seeking out exquisite culinary experiences, Shinsegae Department Store - Yeongdeungpo Branch is your one-stop destination. Visit us and discover the exceptional world of retail we've crafted just for you. It's not just shopping, it's a lifestyle!

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Hyundai City Outlet Dongdaemun Branch (현대시티아울렛 동대문점)
Seoul(Jung-gu) , Insadong・Jongnon

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.

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WHO.A.U - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

WHO.A.U is a mid-priced casual wear brand that specializes in jeans, shirts, and light knitwear. Especially popular among young people, the brand is bright and sporty and offers everything from low-priced t-shirts to button-up shirts and pants, hats, and bags. The Myeong-dong branch is very spacious and has large fitting rooms, making it an easy and comfortable place to shop.

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Lotte Department Store - Main Branch
Seoul(Jung-gu) , Myeongdong

Since the main branch’s grand opening in 1979, there are now a total of eight Lotte Department Stores in Seoul alone, with stores in Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam, Nowon and Mia, totaling 24 department stores nationwide. The Lotte Department Store Main Branch is located in Myeong-dong’s fashion district. Myeong-dong offers the largest shopping area in Korea, with 2 million shoppers visiting on a daily basis. Hence, Myeong-dong plays as an essential role in international tourism. The Lotte Department Store is conveniently located near major forms of transportation and is the leading department store in Korea.

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