Apgujeong Rodeo Street

Apgujeong Rodeo Street is the leading fashion mecca, formed as a cultural zone with a high propensity for consumption. It creates leading fashion trends, customer friendly shops, foreign brand shops with high-quality goods, reasonably priced hip hop fashion shops, and accessory shops. There are many cafes with unique interior designs, as well as many Korean, Thai and Japanese restaurants. Beauty clinics are clustered on the streets and due to this atmosphere, Rodeo Street attracts many youngsters.

Apgujeong Rodeo Street is emerging as a new cultural space as well. Along with the opening of Multi-Plex Cine-City, more theaters such as Cineplus, and Nanta Theater (non-verbal performances) have moved into the area, and it is now a full-blown cultural zone for youngsters. If you get lucky, you may meet famous Korean celebrities as they make frequent visits to the area.