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Missha's products are made with natural plant extracts that have passed a rigorous control procedure. Extracts of Pleuropterus multflorus, Portulaca oleracea, and Morus alba L. will keep your skin smooth and moisturized for a long time due to their superior purification and moisturizing effects. The quality of Missha's products is proven via allergy tests and strict product evaluations conducted by cosmetic enthusiasts having professional knowledge of cosmetics.


 
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Baengnyeon Samgyetang Bukchon branch
Seoul(Jongno-gu) , Insadong・Jongnon

Baengnyeon Samgyetang, a renowned traditional restaurant specializing in samgye-tang (ginseng chicken soup), welcomes you at the entrance of the picturesque Bukchon Hanok Village in Seoul's Jongno-gu district. The unique hanok-style architecture offers a spacious and comfortable dining experience, with 100 seats on the first floor, 40 on the second floor, and an additional 60 seats in the beautiful garden area. Priding itself on using only naturally raised chicken, Baengnyeon Samgyetang incorporates around 40 carefully selected ingredients in their signature samgye-tang. This includes ginseng, gingko, jujube, glutinous rice, fruit sauce, and many more. Through a meticulous and lengthy simmering process, the soup's natural flavors are enhanced while minimizing its fat content, resulting in an exceptionally light and clean taste that you will undoubtedly savor. Baengnyeon Samgyetang is committed to using only locally grown and raised ingredients, ensuring the highest quality and freshness in every dish. Experience the true essence of Korean tradition and culinary excellence at Baengnyeon Samgyetang, where each meal is crafted with passion and precision, leaving a lasting impression on your palate.


 
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Myeong-dong Gomkuksizib
Seoul(Jung-gu) , Myeongdong

Near both Myeong-dong Station and Euljiro 1(il)-ga Station, Myeong-dong Gomkuksizib has been cooking the best noodle dishes in town for more than 40 years. Ever since its opened in 1976, the restaurant has continued the tradition of serving delicious Guksu-jeongol and Gomkuksi to its royal clientel. Charbroiled premium hanu Korean beef is another famous dish popular among the neigberhood’s office workers. After a recent relocation, Gomkuksizib added grilled Wagyu to the menu for a midler taste in order to appeal to the growing number of foreign visitors.


 
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Nwijo
Seoul(Jongno-gu) , Insadong・Jongnon

Nwijo (뉘조) is a Korean restaurant specializing in wild vegetable cuisine. The name ‘Nwijo’ means ‘the god of the silkworm,’ and likens wild vegetables to silkworms in that both can be eaten in their entirety. The restaurant serves original full-course Korean meals that are prepared using hundreds of kinds of wild vegetables, including special seasonal vegetables. A typical full-course meal starts with delicious pumpkin porridge, followed by seasoned wild vegetables, root vegetable ssam (condiments wrapped in vegetable leaves), slices of boiled meat, and steamed lotus leaf-wrapped rice served with jjigae (Korean stew) and various side dishes. This kind of traditional feast is pleasing to both the eye and the palate and is topped off with sikhye (traditional sweet rice drink). Lunch specials are also available.  


 
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KT&G Sangsangmadang Design Square
Seoul(Mapo-gu) , Hongik-University-Area

KT&G Sangsangmadang Design Square is an all-purpose cultural space that hosts movies, performances, exhibitions, special classes, and various other programs.Located on the 1st floor of the KT&G Sangsangmadang Building Design Square is a sales and exhibition area offering a range of unusual and creative items that are as much pieces of art as they are products. Recently, the Design Square has become a popular souvenir shop among international visitors. Pencils, business card holders, diaries and notebooks are some of the top selling items.


 
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O'ngo Food Communications
Seoul(Jongno-gu) , Insadong・Jongnon

O'ngo Food Communications was established in 2008 with the aim of providing a bridge linking Korean culture to the world through food. The name of the company literally means “Taking a lesson from the past.” It began its business as a consulting firm and now offers cooking classes and culinary tours for international tourists. The company's motto is "Cultural exchange through food."


 
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Jeonju Jungang Hoegwan - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

Jeonju Jungang Hoegwan (est. 1956) is a specialty restaurant featuring ‘Jeonju Gopdol Bibimbap,’ which is the famous Jeonju bibimbap in a hot stone pot. Currently, 3 branches of the restaurant are in operation in Seoul. The restaurant is popular not only in Korea but also in Japan since it has participated in World Food Expos held in Japan and has been introduced on various Japanese TV programs including NHK and Fuji TV. The main branch in Myeongdong is located close to Myeongdong Station (Seoul subway line 4) and Migliore shopping mall.


 
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National Souvenir Center
Seoul(Jongno-gu) , Insadong・Jongnon

The National Souvenir Center is a duty free shopping complex that sells Korean souvenirs, including crafts, pottery, lacquerware inlaid with mother-of-pearl, traditional food items, and Korean celebrity memorabilia. Visitors can expect to find items that are made by renowned local artists as well as of cultural and historical significance.


 
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Jilsiru ※closed
Seoul(Jongno-gu) , Insadong・Jongnon

Jilsiru is a modern cafe serving a panoply of traditional snacks. Customers may enjoy the wide variety of tteok (rice cake), hangwa (Korean traditional sweets & cookies), and traditional organic beverages at this cafe with a sophisicated interior.


 
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Jenny House - Primo Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Jenny House is a total beauty shop with services ranging from hair and makeup service to nail care, foot spa and wedding consulting. Based on the know-how accumulated for 10 years, more than 70 artists provide hair and makeup services that fit each customer's individuality and reflect the latest trends. Jenny House is a favorite among many Hallyu stars including TVXQ, Lee Da-Hae, Park Shin-Hye, Song Ji-Hyo, Han Ji-Min, T-ara and many more. The store also provides English, Japanese and Chinese interpretation services for foreign customers.