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Baengnyeon Samgyetang Bukchon branch
Seoul(Jongno-gu) , Insadong・Jongnon

Baeknyeon Tojong Samgyetang (Bukchon): A Heritage Korean Wellness Meal in the Heart of a Hanok Village Tucked inside the quiet lanes of Bukchon, where centuries-old tiled roofs overlook winding stone paths, Baeknyeon Tojong Samgyetang offers travelers a rare chance to taste Korea’s most iconic restorative cuisine in its most authentic setting. This is not just a place to eat—it is where traditional Korean comfort, slow-cooked ingredients, and the charm of a preserved hanok neighborhood come together in one memorable experience. Entering the restaurant feels like stepping into a private courtyard used for family gatherings in old Korea. Wooden beams, warm lighting, and the subtle aroma of simmering broth create a sense of calm after a morning of sightseeing around Gyeongbokgung, Changdeokgung, or the Bukchon viewing points. Each bowl features a native Korean chicken raised for its tenderness, stuffed with sticky rice and simmered with ginseng, jujube, pine nuts, and medicinal herbs until the flavors meld into a smooth, nourishing broth. For international visitors, the appeal goes far beyond the dish itself. The staff are used to welcoming travelers, the menu includes English guidance, and the flavors are naturally gentle yet deeply satisfying—ideal for guests unaccustomed to heavy or spicy food. Many travelers enjoy pairing their meal with a slow walk through Bukchon’s alleys afterward, letting the warmth of the soup carry through the peaceful neighborhood. Premium options—such as abalone samgyetang, black garlic variations, or upgraded ginseng blends—offer an elevated experience for those seeking something special. And while the dish has roots in Korean tradition, its comforting nature transcends borders, making it a universally enjoyable meal. If you are looking for a meaningful dining experience that connects culture, wellness, and history in a single stop, Baeknyeon Tojong Samgyetang in Bukchon is one of the most refined and reliable choices in the area. At a Glance • Location: Bukchon, Jongno-gu, Seoul (walkable from Gyeongbokgung & Changdeokgung) • Specialty: Traditional Korean ginseng chicken soup using native-breed chicken • Atmosphere: Calm, courtyard-style interior with hanok-inspired details • Menu Options: Classic samgyetang, abalone samgyetang, black garlic variations, seasonal herbal upgrades • Perfect For: Travelers seeking authentic Korean cuisine, cultural dining, gentle flavors, and comfort food • Visit Tip: Ideal for lunchtime after touring Bukchon Hanok Village or palace areas Why Global Travelers Love It • A unique opportunity to enjoy a heritage Korean dish inside a traditional neighborhood • Nourishing flavors suitable for any palate • A relaxing break between cultural sightseeing spots • Friendly service and easy-to-understand menus for foreign guests • Beautiful hanok surroundings perfect for photos and quiet moments


 
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Myeong-dong Gomkuksizib
Seoul(Jung-gu) , Myeongdong

Near both Myeong-dong Station and Euljiro 1(il)-ga Station, Myeong-dong Gomkuksizib has been cooking the best noodle dishes in town for more than 40 years. Ever since its opened in 1976, the restaurant has continued the tradition of serving delicious Guksu-jeongol and Gomkuksi to its royal clientel. Charbroiled premium hanu Korean beef is another famous dish popular among the neigberhood’s office workers. After a recent relocation, Gomkuksizib added grilled Wagyu to the menu for a midler taste in order to appeal to the growing number of foreign visitors.


 
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Myongwolgwan
Seoul(Gwangjin-gu)

Myongwolgwan is a charcoal-grilled galbi (marinated short ribs) specialty restaurant located at the Sheraton Grande Walkerhill Hotel. Housed in a building that gracefully combines traditional hanok (Korean-style house) architecture with elements of modern design, Myongwolgwan is renowned for its delicious galbi dishes. The restaurant’s galbi dishes are prepared with top-quality beef, marinated in a delectable mix of natural ingredients, and cooked to perfection on a traditional hardwood charcoal grill. Also boasting a wide assortment of wines and an outdoor garden overlooking the Hangang River, Myongwolgwan offers one of the area’s most exquisite fine dining experiences. The outdoor garden may also be booked for large gatherings and special events.  


 
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KT&G Sangsangmadang Design Square
Seoul(Mapo-gu) , Hongik-University-Area

KT&G Sangsangmadang Design Square is an all-purpose cultural space that hosts movies, performances, exhibitions, special classes, and various other programs.Located on the 1st floor of the KT&G Sangsangmadang Building Design Square is a sales and exhibition area offering a range of unusual and creative items that are as much pieces of art as they are products. Recently, the Design Square has become a popular souvenir shop among international visitors. Pencils, business card holders, diaries and notebooks are some of the top selling items.


 
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O'ngo Food Communications
Seoul(Jongno-gu) , Insadong・Jongnon

O'ngo Food Communications was established in 2008 with the aim of providing a bridge linking Korean culture to the world through food. The name of the company literally means “Taking a lesson from the past.” It began its business as a consulting firm and now offers cooking classes and culinary tours for international tourists. The company's motto is "Cultural exchange through food."


 
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National Souvenir Center
Seoul(Jongno-gu) , Insadong・Jongnon

The National Souvenir Center is a duty free shopping complex that sells Korean souvenirs, including crafts, pottery, lacquerware inlaid with mother-of-pearl, traditional food items, and Korean celebrity memorabilia. Visitors can expect to find items that are made by renowned local artists as well as of cultural and historical significance.


 
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Jenny House - Primo Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Jenny House is a total beauty shop with services ranging from hair and makeup service to nail care, foot spa and wedding consulting. Based on the know-how accumulated for 10 years, more than 70 artists provide hair and makeup services that fit each customer's individuality and reflect the latest trends. Jenny House is a favorite among many Hallyu stars including TVXQ, Lee Da-Hae, Park Shin-Hye, Song Ji-Hyo, Han Ji-Min, T-ara and many more. The store also provides English, Japanese and Chinese interpretation services for foreign customers.


 
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Sheraton Grande Walkerhill
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Sheraton Grande Walkerhill is located atop the slopes of Mount Acha perched on a promontory with a picturesque view overlooking the Han River. The property is surrounded by outdoor gardens and woodlands, and is well known for its deep rooted history and tradition. The Walkerhill Hotel was founded in 1963, well before the exponential growth of the tourism industry, becoming the world's renowned hotel by pursuing dreams of the promotion of tourism with its swift and decisive investments, international franchising contracts with Sheraton Hotel, originality in service excellence, entering the international market, and by raising their appeal.


 
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W Seoul Walkerhill
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

W Seoul Walkerhill, the first-ever W Hotel in Asia, is a luxurious and chic hotel run by Starwood & Resort Worldwide, one of the largest hotel companies in the world. The hotel offers a total of 253 rooms that strike the perfect balance of cutting-edge technology and supreme comfort. There are a variety of amenities including upscale restaurants offering gourmet dishes by world-renowned chefs, a trendy bar, meeting & event rooms, the Walkerhill Duty-Free shops, and more. The hotel’s spa, "Away Spa" provides the ultimate urban resort experience of true wellness and refreshment. Spa facilities include a swimming pool, fitness center, couples spa & massage center, bathing pools, and over 50 kinds of body and facial spa treatments. W Seoul Walkerhill is located at the foot of Achasan Mountain overlooking the beautiful Hangang River, one of the most popular spot’s for both tourists and business travelers.


 
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KT&G Sangsangmadang Hongdae
Seoul(Mapo-gu) , Hongik-University-Area

The Sangsangmadang is located right in the middle of the Hongik University district, better known as the Hongdae area. This is the city’s main student area and it’s a cauldron of vibrant energy and creativity. The eleven-story Sangsangmadang building houses a cinema, live performance hall, art gallery, and studio.On the first floor there is an art square, which displays and sells crafts and accessories handmade by designers. On the second floor is an art gallery displaying artwork by Korea’s contemporary artists, and work by Korea’s young artists is available for sale on the third floor, offering a glimpse into today’s young society in Korea. In the basement cinema, independent films from Korea and abroad are shown, and the underground live performance hall features various performances such as music, dance and theater.