Launched in October 13, 2000, the Seoul City Tour Bus introduces tourists to Seoul’s major attractions. The bus departs every 30 minutes from Exit 6 of Gwanghwamun Station (Seoul Subway Line 5). One ticket will grant you access to all its routes throughout the day. Simply get off at your chosen attraction, tour the area, and catch the next bus according to the bus schedule to continue your trip. Each bus is equipped with personal voice guidance systems (headphones installed in every seat) which allow the passengers to listen to information about the attractions in Korean, English, Japanese, Chinese and French.

63 SeaWorld features 20,000 marine creatures of 400 different species. Coral reefs, penguins, seals, dolphins, 2-meter-long crabs, and more are exhibited in 54 aquariums and 26 special aquariums. One of the highlights of the collection is its Coelacanth fish (pronounced "see-la-kanth"), a prehistoric fish once thought to be extinct. Coelacanth originated 350 million years ago, and their mysterious existence today as a “living fossil” continues to fascinate scientists.In the exhibition halls, located throughout two basement floors, you can watch a synchronized swimming show featuring former national synchronized swimmers moving among beautiful fish and sharks. Also waiting to delight visitors are a ‘Dr. Fish’ foot massage and some amphibians and reptiles, including lizards and anacondas. Throughout the day are a variety of shows including a seal show, a fur seals show, a sea princess show, and a penguin feeding show. Check out the show times so you don’t miss an interesting show.

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong. 

AmorePacific, a Korean brand, initially gained popularity in New York since its opening of AMORE Beauty Gallery & Spa in Soho, New York. The AMORE Spa is a popular spa and treatment center frequented by many international celebrities. The AMORE Spa Seoul branch, opened in April 2005, offers approximately 30 different kinds of programs. One of the most popular spa programs is Spa Therapy, which uses a diverse range of natural therapy materials including lotus flower, ginger and bamboo. Another popular program is the Halla Green Tea program, which uses green tea leaves grown in Jeju's Hallasan Mountain. Other programs include Gold & Silver Energy Healing therapy, Mystic Bamboo Forest, facial therapies, body slimming and massages.

Namsan Outdoor Botanical Garden opened its doors on February 18th, 1997 in Hannam-dong, where the residential complex for foreigners once stood before it was demolished in 1994. Covering an area of around 59m2, it is divided into 13 themed gardens with a total 117,132 plants from 269 species. Among this diversity, 60,912 plants from 129 species are tree types and 56,220 plants from 140 species are grass types. The 13 themed gardens include a garden of herbal medicine, apricot trees, wildflowers, royal azaleas, shrubs, commercial plants and a garden for the blind.

Gyujanggak was founded in 1776 during the reign of King Jeongjo, the 22nd ruler of the Joseon Dynasty, at which time it was located on the palace grounds of Changdeokgung. It functioned as the royal library, which housed writings by the previous kings, their relics and books from home and abroad.Today Seoul National University maintains the items of Gyujanggak in a Korean traditional house, Hanok, which is equipped with state-of-the-art facilities necessary for preservation of cultural heritages. Moreover, Gyujanggak Library of Seoul National University collects or publishes books from a variety of sectors such as politics, economy and society.Gyujanggak now houses more than 280,000 items including 7 national treasures, 8 treasures, 180,000-plus old books, about 50,000 documents and 18,000 Chaekpan (printing blocks). Among them, Joseon Wangjo Sillok (the Annals of the Joseon Dynasty, National Treasure No. 151), Seungjeongwon Ilgi (the Diaries of the Royal Secretariat, National Treasure No. 303) and Uigwe (the Royal Protocols of the Joseon Dynasty) have been designated as UNESCO World Cultural Heritages. The exhibition hall in Gyujanggak is open to the public.

Opened on April 1, 1981, Arko Arts Theater’s mission statement is to “boost performance art, obtain performance space to promote its popularity among the public, and support stages to pure art organizations facing financial difficulties."Over the last 24 years, it has made immense contributions to the development of Korean performance art. By the end of 2004, the theater offered 20,581 performances and attracted over 4 million visitors.As the center of performance art, the theater also began to attract a slew of small theaters and has played a pivotal role in promoting performance art and populating Dongsung-dong with artist. Currently, Daehakro (College Street) is home to over 58 theaters that offer colorful performances every day, making it the focal point of performance art in Korea.Large performance hall, children's playroom, small performance hall, practice room pianos, visual equipment (TV and VTR recording), audio equipment (recording, music/effects editing), stages (revolving state, elevated state, and orchestra pit), lobbies (first and second floor of large performance hall and small performance hall) 

Located in Sangam-dong, Digital Media City is a cutting-edge digital media entertainment cluster covering an area of about 570,000㎡.Attractions and facilities at the DMC include the DMC Promotion Room, DMS (Digital Media Street), DMC Artpia, Digital Pavilion, and the Korea Cultural Contents Center (Korean Movie Museum).

The Coreana Art & Culture Complex is the largest museum in Korea that is exclusively for cosmetics and was created to preserve and to promote beauty items and the make-up culture of Korea.Centered around the 53,000 beauty items collected by Dr. Yu Sank-Ok, one of the executive directors of Coreana Cosmetics, three cosmetic museums were created: one in Seocho-dong in 2001 (known as the 2nd center), one in Sinsa-dong in November 2003 (Space *C, the Main Center), and one in Cheonan in June, 2004 (Songpa Tech Institute, the 3rd center). The Main Center, opened in November 20th 2003, within a cultural center named Space *C, drew much attention from the public. The museum sits right next to the Coreana Art Museum that features and curates modern art. The Coreana Art & Culture Complex contributes to the education and research of the nation’s cosmetic culture by presenting the history of women in Korea, including the exhibition of traditional make-up tools. In 2006, in commemoration of the 120th anniversary of ties between Korea and France, the museum held a special exhibition titled “Nature-like Beauty, Cosmetic Culture of Korea”, which attracted much attention and applause at the Center Culturel Coreen in Paris, France. 

The Museum of Traditional Music (Gugak) features the Korean first gugak museum, holding about 6,000 pieces of gugak-related materials and relics which have both historical and cultural values. It is comprised of seven themed permanent exhibition halls that present 250 pieces of audio and video clips regarding gugak. In the 3D room, visitors can enjoy 3D animation at all times. Also, various interesting, special and planned exhibitions are held.