AmorePacific, a Korean brand, initially gained popularity in New York since its opening of AMORE Beauty Gallery & Spa in Soho, New York. The AMORE Spa is a popular spa and treatment center frequented by many international celebrities. The AMORE Spa Seoul branch, opened in April 2005, offers approximately 30 different kinds of programs. One of the most popular spa programs is Spa Therapy, which uses a diverse range of natural therapy materials including lotus flower, ginger and bamboo. Another popular program is the Halla Green Tea program, which uses green tea leaves grown in Jeju's Hallasan Mountain. Other programs include Gold & Silver Energy Healing therapy, Mystic Bamboo Forest, facial therapies, body slimming and massages.

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

Jeondong Catholic Church in Jeonju (Historic Site No. 288) was built in honor of Roman Catholic martyrs of the Joseon Dynasty on the very same spot the martyrs lost their lives. The land was purchased by French Priest Baudenet in 1891 (28th year of King Gojong), but construction of the church did not begin until 1908. The church was designed by Priest Poinel, who also designed the famous Myeongdong Cathedral in Seoul. Construction was completed in 1914, a time during which Korea was under Japanese rule. Though originally built just outside of Pungnammun Gate, the site of the martyrs, the church was later moved to its current location for expansion.The first Romanesque building in the Honam region, the Jeondong Catholic Church is made of gray and red bricks and bears a striking resemblance to the Myeongdong Cathedral in Seoul. Not only considered one of the most beautiful Catholic churches in Korea, some even go so far as to say it is one of the most beautiful structures in all of Korea, citing the church’s unique combination of Byzantine and Romanesque architectural styles. The rectangular building is topped with three Byzantine bell towers (to the right, center, and left) and boasts arched ceilings, several of which meet in the form of a cross.It is interesting to note that some of the bricks used in construction of the church were made using materials from the Jeonjueupseong Fortress, which was torn down by the Japanese. It is also said that the cornerstone of the church came from a wall of Jeonjueupseong Fortress near Pungnammun Gate.

Woljeongri Beach is known for its scenery, tranquil white sand and beautiful emerald ocean. Near the beach, a stretch of cozy and beautiful cafes aligned the streets. In additiona, a drive along the beach will be great to appreciate the exotic landscapes of Jeju-do island.

King Sejong, the 4th king of the Joseon Dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics. The passage behind the Statue of King Sejong in Gwanghwamun Square is home to The Story of King Sejong Exhibition Hall, which describes some of the king’s most astounding contributions to the development of Korea as a nation.The Story of King Sejong Exhibition Hall comprises of 9 different sections with a total area of 3,200㎡. Throughout the museum are a variety of displays detailing Sejong’s invention of Hangeul, and his scientific, artistic, military, and political contributions (including the theory of Minbon, which recognized the people as the base of politics).*General InformationFor the convenience and entertainment of visitors, the museum also has a special exhibition room, the King Sejong Multimedia Room, books, a souvenir shop, and a lounge.The Exhibition Hall’s relatively new ‘Cia-Cia Hangeul Story Hall’ (opened in Feb. 12, 2010) gives visitors an even better chance to see the far-reaching effects of Sejong’s efforts. The Cia-Cia tribe in Indonesia, in lieu of having its own writing system, adopted Hangeul as their official written language.The Story of King Sejong Exhibition Hall is linked to the KT building on the left and the Sejong Center for Performing Arts on the right through an easily-accessible underground passageway.The museum is open every day (except Mondays) from 10:30am to 10:30pm. 

Take a look down Chuncheon’s most famous side street and you will find out what the area’s most popular food is. The name of the food is dakgalbi, spicy stir-fried chicken with vegetables. The other famous food of this region is makguksu, cold buckwheat noodles. This side street is Chuncheon’s most famous shopping street. Locals refer to this street as the Myeong-dong of Chuncheon.*(Myeong-dong is a famous shopping district in the capital city of Seoul.)Dakgalbi is prepared by marinating chopped chicken in spicy red pepper paste with peppery seasoning for about one day. Cabbage, green onions, sweet potatoes, and cylinder shaped rice cakes are then added and the ingredients are all placed in a large cast iron pan. The mixture is then typically stir-fried at the table. These days many people prefer the boneless option. Dakgalbi can be enjoyed on its own or wrapped in lettuce leaves for a fresh, crunchy taste. After most of the Dakgalbi has been eaten, rice is then stir-fried with the remaining sauce in the pan. This dish is ordered according to the number of people eating. Large quantities are usually given, so if you go with three people it is recommended to order Dakgalbi for two.For years, the Chuncheon region has been well known for its abundant poultry farms. The famous shopping street in Chuncheon started out with only 2~3 dakgalbi restaurants. Now there are currently around 25.Due to the close proximity of the restaurants, the prices are almost identical.

Seochon Village, literally meaning west village, is named in reference to its location west of Gyeongbokgung Palace. The old hanok houses lining the long alleys well harmonize with newly emerging shops and stores. Walking through the alleys that resembles a big maze, visitors will be nicely surprised by murals and adorable pictures.A hint of Korea's tradition is truly well balanced with many modern and stylish spaces that bring out the authentic and simple beauty and coziness of Seochon Village.

The Museum of Korean Art consists of the temple museums in Wonseo-dong and Changsin-dong, in Jongro-gu in Seoul. They are specialized Buddhist art museums with about 6,000 relics related to Buddhism including statues, paintings, ceramics, and folk crafts. Some of them are national cultural assets: Treasure No. 1204 is Uigyeomdeungpilsuwolgwaneumdo and Treasure No. 1210 is Cheongnyangsangwaebultaeng. The museum in Changsin-dong has on exhibit the Daeungjeon Sinjungdo, a cultural asset of Seoul City. The museum was established to promote not only Buddhist art but also other genres and traditional art forms.

Located within the KBS broadcasting station in Yeouido, KBS On is first museum in Korea dedicated to the history and evolution of the Korean broadcasting industry. Visitors can experience radio and television broadcasting production firsthand. KBS On first opened on January 1, 1977 and after extensive renovation, the museum re-opened in April 2001. Now, the museum offers better services than before with the addition of a Hologram Corner, Stereoscopic Media Experience Corner, and Character Photo Zone. The tour starts from the main hall on the second floor and continues onto the fourth and fifth floors. In addition to the small museum, radio drama studio, sound effect instruments, 9 o'clock news corner, hologram corner, stereoscopic media experience hall and chroma key corner, visitors have the chance to observe the TV production process and radio programming process through a window that looks out into the broadcasting studio.

The Templestay Information Center is located across the street from Jogyesa Temple, and can easily be accessed from Anguk Station (Seoul Subway Line3) or from Insa-dong Cultural Street. The center is a five-story cultural complex that houses the main Templestay offices, an information center, education center, a traditional temple restaurant called “Balwoo Gongyang”, the Lotus Cafe, and a Buddhist bookstore on the basement floor. The Templestay Information Center on the first floor handles all general information concerning Templestay programs. Here one can pick up pamphlets and other brochures about the programs, as well as get answers to questions. The Education Center on the third floor has facilities for both seated programs and open rooms for other activities. The fifth floor houses a restaurant called “Balwoo Gongyang”, specializing in traditional temple food, where one can taste the carefully prepared dishes, handmade by Buddhist practitioners.