Located in the hub of Korean culture, Insa-dong, Doodaemunjip has been serving Korean fusion cuisine for the past 10 years. The restaurant takes form of a traditional hanok decorated with a modern touch, blending Asian and western-style design to create an exquisite atmosphere favored by both Koreans and international visitors. Doodaemunjip is the only building in Insa-dong that has an indoor garden and a terrace full of fresh living plants, presenting peaceful atmosphere rarely found in the urban city. Signature menus include maekjeokgui ssambap (pork with Korean herbs served with vegetable wraps and rice) and Doodaemun haemul onbap (seafood rice) along with other specialty menus such as soy-marinated bossam (vegetable wraps with rice), soy-marinated crab, haemul pajeon (seafood and green onion pancake), etc. In particular, maekjeokgui (pork with Korean herbs) is seasoned with soybean paste made with traditional Korean recipe, bringing out deep flavors when consumed with vegetable wrapped rice. Traditional Korean alcoholic beverages such as bamboo liquor and bokbunjaju (Korean black raspberry wine) are also available.

               

The rainbow-colored roll cakes are produced twice a day at 12:30 and 16:30 in the afternoon. They are so popular that they are practically sold out within 10 minutes on weekends and 1 hour on weekdays! The seven colors on the cake seem so vivid that it almost feels like it is filled with artificial pigments. However, the cake is colored by 100% natural ingredients filled with earl grey custard crème, making it an irresistible favorite dessert among the young. If you are not a fan of roll cakes, Frank's has a great selection of other delicacies such as the brioche packed with reach butter flavor, freshly baked ciabattas and croissants with soft and flaky layers. They might be 'less colorful' and attractive compared to their signature rainbow cakes but they are also steady sellers of Frank's. ☞ Baking Time [Rainbow Roll] 12:00 and 16:30 everyday [Cow Roll] 12:00 every Tuesday, Wednesday, Thursday and Sunday  

La Yeon takes pride in expressing the traditional tastes of Korea through carefully prepared Korean cuisine. Experience formal Korean dinning through La Yeon's course menus.

Hannam-dong Rose Bakery is located on the first floor of the Comme des Garcons store, a world famous avant-garde brand launched by Cheil Industries.Rose Bakery is a franchise branch of the French organic bakery, All Day Brunch Bakery. Korea is the third location to open following London and Paris. Rose Bakery is more than just a place to buy bread. Visitors can enjoy simple but enjoyable European-style meals, deserts and beverages made from fresh ingredients just as in the Paris shop.Customers are greeted with a large kitchen immediately upon entry. Many of the produce used in their recipes are displayed on the counters for customers to peruse. Salads, pizza, quiche, and scones are all prepared daily with organic ingredients. Some of the more popular items are the salad selections which vary everyday.

Bonjour Hawaii is an exotic fusion restaurant. Just by looking taking a glance at parasol rooftop which is by its main entrance, you can tell that the restaurant exudes exotic atmosphere/mood. The interior, small details, and the traditional Hawaiian music will have you mistaken that, in fact, you are at a cafe in Hawaii somewhere. It’s main dishes include, “BBQ Sunset Platter,” (It is a dish that has a set of ingredients: sausage, potato, chicken kebab, shrimp, Korean style pork), and “Cream Curry Udon,” which is just one of its many unique dishes on Bonjour Hawaii’s menu. Also, a pizza so addicting that it is nicknamed, “Drug Pizza,” is its specialty pizza called, “Sushi Pizza,” together with a fruit punch cocktail, you do not have to be jealous of someone who just went on a trip to Hawaii.     Through the restaurant’s appearance in the drama, “Doctors,” it created curiosity in the viewer’s mind. Since after the appearance it has become Hongdae’s, “hot place,” through words by mouth. Specifically, Bonjour Hawaii took on a role of a cafe that the main character Yoo Hae Jung (Park Shin Hae), operated. Back then, the restaurant was called, “ Suni Hawaii,” and Hong Ji Hong (Kim Rae Won), Ryu Hye Jung (Park Shin Hye) who are couples in the drama, “Doctors,” had scenes where they were drinking beer, while enjoying their date.  

                     

Located close to Dongdaemun Gate and Cheonggyecheon Plaza, Haruyeonga is a great restaurant for a hearty meal after sightseeing or shopping in the surrounding area.Haruyeonga specializes in meat and typical Korean dinning options, including bibimbap with marinated pork, spicy ribs and doenjang stew (bean paste stew) with lean beef brisket. Their stir-fried small octopus is also popular. The Jeju roasted black pork is another must try dish as it is grilled over hardwood charcoal.

Gukje Milmyeon is a Korean restaurant specializing in wheat noodle dishes.    

Hangwachae is a vegetarian buffet restaurant in Insadong, which serves up dishes made with fresh organic vegetables. The owner of the restaurant first began cooking vegetarian dishes for her vegetarian husband. When her friends tasted her cooking, they encouraged her to open a vegetarian restaurant, which lead to the opening of Hangwachae. The owner prepares the food as if she were preparing it for her husband and friends, therefore the ingredients are all fresh and of high quality.Soup, rice, rice porridge, and Korean pancakes are offered as the basic menu and are also included in the buffet. The rice served is made with 20 different Oriental herbs. The buffet offers some 20 to 30 different dishes. For protein supplements, the buffet offers walnuts, homemade tofu, and muk (nut jellies). It also offers rice cakes and bananas. One of Hangwachae’s most famous dishes is the green salad served with cheonggukjang (thick soybean paste) sauce made with choenggukjang, milk, and papaya. The kimchi is flavored with fruit instead of pickled fish. Hangwachae only uses grape oil in its cooking.