Nicole Jung, Amber Liu and Jo Kwon do not venture into a grocery store to have their daily cereal fix. Instead, they head themselves to Midnight in Seoul, Korea’s very first cereal café. The decor of the café, complete with electric pink walls and neatly stacked cereal boxes, has been featured on the social media accounts of many celebs. Initially opened by actor and singer Yoon Kye-sang and his artist friends, Midnight in Seoul recently changed ownership. K-pop fans will be familiar with the new owner of Midnight in Seoul- the singer Jo Kwon from the K-pop group 2AM. As for the menu items, over 40 different types of cereals and a wide variety of toppings including nuts, fruits, marshmallows and wine gums (what are wine gums? Is that the correct term?) are available. Choosing a cereal can be tricky but the friendly wait-staff is always ready to provide menu recommendations.  

Song Hye-kyo, one of the first-generation Hallyu stars, once again proved her talents last year in K-drama Descendants of the Sun. Recently, she has publically announced her plan to marry another Hallyu star Song Joong-ki in the coming autumn. Jackson Pizza located in Hannam-dong is known to be Song’s favorite pizzeria in Seoul and has appeared in several K-TV shows. f(x)'s Luna has also mentioned of Jackson Pizza’s Chicago-style pizzas and French fries on a K-TV show as “the food items of [her] life.” Song’s go-to choice at the restau  

Hadongkwan is a 70-year-old restaurant in Myeong-dong, Jongno-gu. This restaurant first opened in the 1930s, and serves only two items: Gomtang and Suyuk. And there are only two side dishes: kkakdugi (radish kimchi) and kimchi. Unlike other restaurants, Hadongkwan serves its soup in a brass pot. The broth of the soup seems thin but the taste is delicious and thick. The soup is made of 100% natural ingredients and free of artificial additives.

Discover the Authentic Taste of Jeju at "Jeju Ilpum Sundubu" in Myeongdong! Hey, food enthusiasts! If you're wandering the bustling streets of Myeongdong and craving a wholesome yet incredibly flavorful meal, we've got the perfect spot for you - Jeju Ilpum Sundubu. Dive into the heart of Korean cuisine with a fusion of tradition and innovation.  Experience Variety Like Never Before! Forget the typical one-flavor-fits-all! At Jeju Ilpum Sundubu, our menu is bursting with choices. Whether it's the classic "Ilpum Sundubu," the tantalizing "Seafood Sundubu," the mixed treat of "Mixed Sundubu," or the unique twist of "Oyster Sundubu" - every spoonful promises an explosion of taste, unique to Jeju’s traditions.   Photo / 写真 / 照片(instagram) @myungdong_jeju Photo / 写真 / 照片(instagram) @myungdong_jeju A Side of Culture with Every Meal But wait, the delights don't stop at the stew. Alongside your bubbling pot of Sundubu, we serve our rice in traditional Korean stone bowls. Once you’ve savored the last grain, pour in some water, and behold – a refreshing sip of “Sungnyung”, a testament to Korea's rich culinary tapestry. Solo Diners to Family Feasts: We've Got You Covered!  Whether you're a solo traveler on a gastronomic adventure or a family making memories, we cater to every palate and party size. Affordable Luxury in Every Bite  Why wait? Embark on a culinary journey of Jeju, right in the heart of Myeongdong. For all the globe-trotters out there searching for the quintessential Korean experience, Jeju Ilpum Sundubu is your foodie passport to delight. Bon appétit or as we say in Korean, 잘 먹겠습니다 (Jal meokgesseumnida)! P.S. Searching for "best Sundubu in Myeongdong" or "authentic Korean dining in Myeongdong"? You've just hit the jackpot!

Located on Yukhoe Street in Jongno, Buchon Yukhoe has a 60 year-tradition, offering inexpensive Yukhoe (beef tartare) and various other menus.  

For three generations, Eunho Sikdang has been steadily maintaining the same taste of the original kkori gomtang, (oxtail soup) that they first made when they operated a street vendor stall in Namdaemun Market 70 years ago. In addition to oxtail soup, you can also have doganitang (ox knee and beef stew), seolleongtang (a thin, milky-white beef soup made from slowly simmered oxtails and bones), and suyuk (steamed pork).  

Hard Rock Cafe Seoul is located at the iconic Lotte World Mall in Jamsil, one of Seoul's greatest new landmarks. Enjoy an unobstructed panoramic view of Seoul and Seokchon Lake from your table.The restaurant even has a retail shop as your enter, as well as a bar and live performances from house bands as well as other well-known international and local musicians. The posh restaurant boasts various cuisines, from their legendary home-made burgers to exquisite Korean inspired dishes hand crafted by internationally renowned chefs. The shop sells world famous Hard Rock merchandise, such as various collectibles and T-shirts.Philanthropy is a big part of Hard Rock culture. Some of the biggest names in music, such as Bon Jovi, John Lennon, Shakira, and Green Day, have participated in their Signature Series T-shirt and pins program. A large part of the proceeds from these items go to the artist’s favorite charity. The latest Signature Series collection was designed by 7-time Grammy Award winning artist Rihanna! High ceilings, a stage for live music, a dance floor, and state-of-the-art music equipment come together to create an unforgettable memory for you.

Insadong Chatjip is a hanok teahouse that serves home-made traditional tea. Even the red beans used in the summer delicacy Patbingsu are carefully prepared at the restaurant.