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Yu Yuan
Seoul(Jongno-gu) , Insadong・Jongnon

With a name derived from Shanghai's beautiful garden, Yu Yuan displays the glamorous exuberance and abundance of Shanghai in the 1920s. Offered menus are mostly based on Guangdong cuisine along with other Chinese regional specialties such as Bejing Duck.  

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Korean Film Museum
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

A must-visit museum for Korean film fans A museum dedicated to everything related to Korean films. Not only does the museum strives to collect, preserve, and screen Korean films, but it also Korea's largest archive of international and independent films. Visitors can watch and make films, and participate in special programs such as the filmmaking process experience and Children's Film Academy Awards.

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Jipbulgui Hwangsogopchang
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Hyoje-dong in Jongno, Jipbul-gui Hwangso Gopchang (짚불구이황소곱창) specializes in straw-fire grilled bull intestines. Oriental herb powders are used to get rid of the smell of the intestines as well as burn away the fat. The use of straw in the fire further reduces the characteristic odor of the meat. Among the specialty restaurants serving the dish, this particular restaurant is quite famous, thanks in part to its appearance on several TV programs.

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Hyeyang Elysium
Seoul(Jung-gu)

The Dongdaemun Fashion Town was slowly developed by Cerestar, Doota, Migliore, Pyounghwa, and wholesalers settling in Dongdaemun. Not only do Koreans shop in these areas, but visitors from Japan, China, Russia, and other countries have been known to frequently shop at both wholesale and retail stores here. The Hyeyang Elysium operates a special order shop (on floor G) for its foreign customers. There are also airport shuttle buses available to further attract more customers visiting from abroad. The merchants of the Hyeyang Elysium have plenty of knowledge in the latest fashions, as they personally research the fashion markets of Japan, Taiwan, and Hong Kong.

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Seoul Baekje Museum
Seoul(Songpa-gu) , Jamsil(Lotte World)

Opened on April 30, 2012, Seoul Baekje Museum (interchangeably called Hanseong Baekje Museum) was established by the Seoul Government in order to preserve the artifacts related to Seoul's 2,000-year-old history and to shed light on Seoul's cultural identity. The museum is located inside Olympic Park, overlooking Monchontoseong Fortress.

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Usmania
Seoul(Yongsan-gu) , Itaewon・Yongsan

Usmania is a Pakistani restaurant located in Itaewon. The restaurant imports all its ingredients from Pakistan (except for its meats and vegetables) in order to make the dishes as authentic as possible. Dishes are cooked in a tandoor, a clay oven used in just about every household in Pakistan.

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Art Center K
Seoul(Jongno-gu) , Insadong・Jongnon

Art Center K (formerly Wonder Space) reopened in February 2012, offers art programs in Daehangno, a neighborhood of youth, romance and culture. It also supports artists through creative activities, exchanges, and trainings, while serving as a performing art hall where people can participate in artistic and creative activities.Art Center K's three theaters feature unique stages and audience spaces: Donggeurami (Circular) Theater, Semo (Triangle) Theater, and Nemo (Square) Theater. One stage hosts fun and educational open-run performances for children, while the other two theaters offer popular plays, musicals, concerts, and other cultural events.

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Namdaemun Market Bondong Clothing Shopping Center
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Namdaemun Market Bondong Clothing Shopping Center maintains the traditional market atmosphere unique in Korea. It is home to a slew of restaurants (selling such dishes as hairtails boiled in seasonings), butcher's shops, and shops selling food items. Jungangro, in particular, houses many shops specializing in traditional Korean food items (gim, ginseng, and so on), attracting international tourists in general and Japanese tourists in particular. The western side of Bondong Clothing Center is populated by shops selling stationery, art materials, and small electronics.

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Jardin de Chouette
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Jardin de Chouette initially gained recognition for its jackets and has become a popular shopping destination among fashionistas looking for high-qualiy clothing with unique designs. It is patronized by Korean celebrities such as Kim Tae-hee, Lee Hyori, Han Ga-in, and Song Hye-kyo. Famous for its owl symbol, Jardin de Chouette has an extensive showroom.

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Cheongjinok
Seoul(Jongno-gu) , Insadong・Jongnon

Jongno is home to a number of famous haejangguk restaurants, and Cheongjinok (청진옥) is considered the forerunner among them. Opened in 1937, the restaurant has been run by three generations of the same family. Beef bones are simmered for more than 24 hours to make a rich broth, and soybean paste is added to neutralize the meaty odor. Ingredients added to the broth include various vegetables, clotted beef blood, beef intestines, and rice. Always crowded, Cheongjinok is open 24 hours a day.      

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