The Giva Week (also known as Ginkgo Virus Alley Week) is to be held for the 2nd time, following last year's success. The event was originally organized and started up by the business owners of shops in the streets of the Sinsadong garosu-gil, to promote sales and make the place an attractive tourist spot. The aim is to develop hidden attractions that have recently been shaded by many franchised stores as well as make it an ideal place to shop, eat, and sight-see, as well as enjoy street performances. Many talented aritsts and shop owners will gather to hold various events and program, with amazing discounts and free gifts to be awarded. With the help of Solon Company, the Korea Tourism Organization, Visit Korea Year Committee, Tripvi Ltd., and regional offices, the event expects to draw in more attention and visitors than the previous year. Locations for events are various, being spread throughout the Sinsadong garosu-gil area, where the streets are lined in many Gingko trees. Visiting many of the charmingly decorated coffee shops, designer stores, boutique-like galleries and much more along Garosu-gil is a romantic way to enjoy the beauiful autumn foliage in Korea.