Seoul(Songpa-gu) , Jamsil(Lotte World)

Hard Rock Cafe Seoul is located at the iconic Lotte World Mall in Jamsil, one of Seoul's greatest new landmarks. Enjoy an unobstructed panoramic view of Seoul and Seokchon Lake from your table.The restaurant even has a retail shop as your enter, as well as a bar and live performances from house bands as well as other well-known international and local musicians. The posh restaurant boasts various cuisines, from their legendary home-made burgers to exquisite Korean inspired dishes hand crafted by internationally renowned chefs. The shop sells world famous Hard Rock merchandise, such as various collectibles and T-shirts.Philanthropy is a big part of Hard Rock culture. Some of the biggest names in music, such as Bon Jovi, John Lennon, Shakira, and Green Day, have participated in their Signature Series T-shirt and pins program. A large part of the proceeds from these items go to the artist’s favorite charity. The latest Signature Series collection was designed by 7-time Grammy Award winning artist Rihanna! High ceilings, a stage for live music, a dance floor, and state-of-the-art music equipment come together to create an unforgettable memory for you.


Seoul(Jongno-gu)

Unlike many other traditional markets, Kwangjang Market has preserved its rich history and maintained the feel of a traditional market, shying away from modernization. Operated by kind-hearted merchants that embody the warmth of the Korean people, the market is a great place to eat delicious food and purchase various items at inexpensive prices.Hanbok shops in Kwangjang Market focus on traditional hanbok rather than modernized hanbok, which are said to be more practical than their traditional counterpart. Beautiful hanbok are available at 30% off their average asking price.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Seoul Sky is located on floors 117-123 of Lotte World Tower, the nation's tallest and the world's fifth tallest building. The observatory offers a panoramic view of the entire capital city, beautiful both day and night. In addition to the outstanding view, visitors can enjoy a small snack or coffee from the dessert cafe while sitting in the lounge or on the sky terrace. While waiting for the elevator up, visitors can enjoy art in the exhibition zone in basement levels 1-2. The exhibition includes artwork displaying the history, culture, and pride of Korea's foundation and success over the centuries. Visitors can also purchase Seoul Sky merchandice from the gift shop to remember their trip or give as a souvenir. The observation deck has two story-high glass windows for an uninterrupted view. The Sky Deck, located at 478m, hold the Guinness World Record as the highest glass-floored observatory in the world. On days when visibility is limited, visitors can still enjoy a clear sky through the Sky Theater. The 120th floor holds the Sky Terrace, open to the elements. Visitors looking for refreshments can enjoy the one-of-a-kind menu served at the dessert cafe Sky Friends Cafe on level 119, or refreshing wine sold at the premium lounge on floor 123. This cozy spaces is the highest lounge in Seoul and is perfect for taking in the view in a relaxing ambiance. To get to Seoul Sky, you will have to take the Sky Shuttle, a double-deck elevator that reaches a speed of 600m per minute. In no time at all, you'll be at the top of the world!


Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Dosan Ahn Changho Memorial Hall was established for the purpose of sharing the mind and spirit of Ahn Changho. It opened in November 1998 to mark the 120th anniversary of the patriot’s birth and the 60th anniversary since he lost his life serving his country. On the first floor of the building is Dosan Hall, which is used as an exhibition hall, multimedia room and reference room. One floor below is Daeseong Hall, which houses the secretariat and Dosan ideology research association. The floor below that is Jeomjin Hall, which is used as an auditorium. The memorial hall holds collections such as Dosan’s personal belongings and related materials and also hosts experience-oriented programs for students of all ages to educate them on the dedication Dosan had for his country, his people and for humanity. * Ahn Changho (Pen name: Dosan), who dedicated all sixty years of his life to both modernizing his country and to Korea’s independence movement, was a great leader and mentor to the Korean people. The Dosan Ahn Changho Memorial Hall was built to express the strenuous efforts, loyalty and bravery he demonstrated during his life in hopes for a better future. This memorial hall hopes to inspire patrons with the same direction and passion in life that Dosan had for Korea and humanity.


Seoul(Jung-gu) , Dongdaemun

At Dongdaemun History & Culture Park, traditional buildings, relics, ruins, and cutting edge modern cultural facilities come together harmoniously. Seoul Fortress, Igansumun Water Gate, Dongdaemun History Exhibition Hall, Dongdaemun Excavation Site Exhibition Hall, Dongdaemun Stadium Memorial Hall, an event hall, and Design gallery can all be found at the park. Also, the remains of the old Dongdaemun Baseball Stadium can still be seen, including two stadium light towers used for night games and a giant torch. During the construction work of the park, remains and relics were unearthed, including Igansumun Water Gate and Chiseong (the first defense facility found) of Seoul Fortress, 44 buildings sites from as early as the Joseon Dynasty including Hadogamteo Site (military training ground), and 1,000 relics including Joseon Baekja (white porcelain of the Joseon Dynasty) and Buncheong Sagi (grayish blue powdered ceramics) from the early Joseon Dynasty through the Japanese colonial rule period. The excavated relics and remains will be restored and exhibited around the park.


Seoul(Gangnam-gu)

In 1994, Daewoo E&C first introduced the environmental concept into apartments and in 2003, created Prugio, a living culture space for healthy and fulfilling life in harmony with nature. At Prugio Valley, visitors can experience a quality-living cultural space where people, nature and the environment come together. The Prugio Valley tour program begins at the lounge with image accompanied information on Prugio’s distinctive design and housing products. The lobby and the photo gallery on the first floor feature a futuristic atmosphere. The stairs with piano sounds and lights will lead to the future housing culture experience hall on the second floor. Visitors can experience firsthand the housing value brought by integration of various elements including cutting-edge technology and environmentally friendly space design. The venue also allows visitors a chance to make their own customized housings through smart devices such as smart phones, and tablet PCs. [Tour Course] PR images → Prugio Forest Path → Future Hall → Prugio Premium Exhibition Hall [Recommended Visitor Ages] From students in upper grades of elementary school to high school


Seoul(Gangnam-gu)

Grand Intercontinental Seoul now introduces the first premium & casual shopping mall, called Parnas.Shopping, food, beverages, and cultural activities are at your disposal all in one place that offers a home-like atmosphere.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located adjacent to the COEX Convention and Exhibition Center and a casino in the Korea World Trade Center complex, COEX InterContinental Seoul is a one-stop business and entertainment destination in southern Seoul. Guests can conveniently access Bongeunsa Temple right across the street, as well as Grand InterContinental Hotel connected through Asia's largest underground mall, COEX Mall, which houses trendy shops, restaurants and 16 theaters. Also, guests can travel to and from the international airports conveniently through the city airport terminal.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This place specializes in shabu shabu with 24 years of tradition that insists on using original Korean beef fillet. This Korean beef is mouthwatering as it is directly delivered from a farm in Gwangju, Jeonnam, each day. The organic seasonal vegetables with shabu shabu, the hand-made soy bean curd and the springy noodles in a rich broth are delightful.*Best Korean Restaurant as designated by The Seoul Metropolitan Government


Seoul(Jung-gu) , Dongdaemun

Photo / 写真 / 照片(instagram) @sunshine_kpop_official K-POP Galaxy: Your Ultimate Destination for Idols' Albums and Merch at Artist Chocolate Dongdaemun All Things Hallyu: Dive into the World of K-POP Idols' Merchandise and Albums at Artist Chocolate Dongdaemun K-POP Treasure Trove: Find Every Idol's Album and Merchandise at Artist Chocolate Dongdaemun Step into the heart of K-POP culture at Artist Chocolate Dongdaemun - your ultimate destination for Hallyu indulgence, now situated in the bustling Doota Mall on B2 floor, a move from its previous Myeongdong location. This vibrant store is a dream come true for K-POP enthusiasts and chocolate lovers alike, merging the world of music and sweet treats in Seoul's premier shopping district. As you explore the store, immerse yourself in a world where premium Belgian chocolate meets K-POP glamour. The Artist Chocolate Dongdaemun store proudly presents the "SM Artist Premium Chocolate" series, a feast for the senses featuring beloved groups like Girls' Generation, Super Junior, NCT 127, NCT DREAM, and aespa. Each chocolate box, a treasure trove of six pieces adorned with artist photos, characters, and logos, also includes an enchanting acrylic magnet showcasing the artists' faces or characters, all crafted from 100% pure cocoa butter by Belgium's esteemed chocolate brand, Belcolade.   Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official But the delights don't stop at chocolate. The store offers an extensive range of K-POP idol-themed merchandise, from the irresistible TinyTAN characters inspired by BTS, spreading messages of hope and courage, to exclusive goods featuring idols like SEVENTEEN, Red Velvet, and NCT. With albums, character goods, and other memorabilia showcasing these global icons, fans can dive deep into the world of their favorite idols. Beyond sweets and sounds, the store's array of idol-themed items – including stickers, toothbrushes, coin wallets, keyrings, character masks, pens, tin cases, and bags – ensures there's something for every fan. Each group enjoys its dedicated zone within the store, offering signed albums, photobooks, and unique memorabilia perfect for creating lasting memories or taking commemorative photos. Photo / 写真 / 照片(instagram) @sunshine_kpop_official With products ranging from the affordable to the premium, the Artist Chocolate Dongdaemun store is poised to become a must-visit for international fans of the Hallyu wave planning a trip to South Korea. Moreover, the store is set to expand its offerings, including premium chocolates from other beloved K-POP groups like Red Velvet, SEVENTEEN, and TOMORROW X TOGETHER (TXT), promising even more reasons to visit. Discover the ultimate K-POP experience at the Artist Chocolate Dongdaemun store, located in the heart of Dongdaemun district, within Doota Mall's B2 floor. This unique shopping haven is where your passion for Hallyu stars and sweet cravings collide, offering an unparalleled selection of idol-themed goods and mouthwatering chocolates. Don't miss this distinctive destination for a deep dive into the K-POP universe, making unforgettable memories with exclusive merchandise and exquisite chocolates!