Seoul(Gangdong-gu) , The Eastern Part of the Seoul

The Hyundai Department Store Cheonho Branch, located in Seoul Gangdong-gu Cheonho 2-dong, boasts being one of the largest department stores in Korea by size, standing tall with seven basement floors and thirteen floors above ground. The Hyundai Department Store plays as a landmark shopping attraction of the Gang-dong region, boasting a wide selection of products and friendly services.The department store is closed one Monday a month, so be sure to check the official homepage for exact closing dates. Store hours are from 10:30am to 8:00pm, providing everything from fashion apparels and accessories to sportswear.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower. Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace. Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.  


Seoul(Jung-gu) , Insadong・Jongnon

Ojangdong Hamheung Naengmyeon’s feature menu item is Hamheung-naengmyeon (Pyeongyang-style chilled buckwheat noodles), a delicacy of North Korea’s Hamgyeongdo region, and has continued to receive wide popularity since 1953. Their diverse menu consists of Hamheung-naengmyeon, mul-naengmyeon (buckwheat noodles in a chilled broth), wangmandu (large steamed dumplings), and more.Hamheung-naengmyeon is a specialty dish that was passed down from Hamgyeongdo long ago, where the cold noodles are made with starch, then mixed with red pepper paste and raw skate. If the dish is too spicy for your taste, try eating it with muchojeorim (shredded radish in vinegar) to cool your tongue. The muchojeorim is a side dish that can be refilled, free of charge.Other popular menu items include mul-naengmyeon, bibim-naengmyeon (cold buckwheat noodles mixed with red pepper paste), and the enormously large wangmandu stuffed with meat and vegetables.


Seoul(Jung-gu) , Myeongdong

Myeongdongwon is situated in Jeongnam Shopping Mall, one of Myeongdong's main shopping attractions, and it carries various goods like cosmetics, bags, hangwa (traditional Korean sweets), and tax-free items. It also offers various traditional dishes like han-jeongsik (Korean set course menu) all in one place.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in the heart of the commercial, business and shopping district of Seoul opposite to the Convention and Exhibition Centre (COEX), Park Hyatt Seoul is a contemporary personal residence in which the number of guestrooms has been specifically limited in order to provide a level of service, comfort and attention to detail unparalleled in the market. Park Hyatt Seoul offers the largest deluxe rooms in the city (ranging between 48-52 sq m). The state-of-the-art guest rooms, including two Diplomatic Suites and one Presidential Suite, offer 3.4m floor-to-ceiling windows for enjoying city vistas.Park Hyatt Seoul has three food and beverage outlets. Located on the 2nd floor, the main restaurant Cornerstone offers meat and seafood prepared in wood-burning ovens, home-made pastas and desserts with a touch of Italian essence. Offering panoramic city views, The Lounge on the 24th floor presents authentic Korean and Western specialties as well as a wide selection of beverages and desserts. The Timber House, a live entertainment bar styled after a traditional Korean house on the lower level of the hotel, offers Japanese cuisine and premium beverages complemented with live performances by internationally renowned vocalists.Park Club, the hotel's fitness centre and spa on the 23rd and 24th floors, includes the fitness studio, three spa treatment rooms and the indoor heated swimming pool. Luxuriously designed spa treatment rooms enable guests to enjoy the urban spa experience with over 30 different types of facial and body treatments provided by highly trained therapists. Park Hyatt Seoul has six meeting rooms and boardrooms ranging in different sizes for various types of meetings and social events. Park Hyatt Seoul's meetings professionals provide detail consultations and helps creating tailored packages that best suit individual's needs.


Seoul(Jung-gu) , Myeongdong

Landrover is a casual sub-brand of Kumkang Shoes.The Landrover branch in Myeongdong is located in a major tourist area and is comprised of three floors. The branch is frequented by Japanese and Chinese tourists and boasts casual shoes, sandals, and boots as its best-selling items.


Seoul(Jongno-gu) , Insadong・Jongnon

Originating from the law of eating food at Buddhist temples, Barugongyang (발우공양) refers to the act of eating as part of practicing discipline and self-control. Barugongyang in Jong-no is a Buddhist cuisine experience center established by the Cultural Corps of the Jogye Order of Korean Buddhism with the aim of promoting Buddhist culture as well as the very practice of Barugongyang. The center serves healthy vegetarian traditional dishes, and offers lessons of Barugongyang to take time while eating, to appreciate food using the five senses, and not to waste any food.    


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Mt. Daemosan behind Heonilleung Royal Tomb was originally called Halmisan (meaning grandmother in Korean) because it resembles the shape of an old lady. Daemosan Mountain embraces Heonilleung Royal Tomb, guarding the royal tomb.Heonilleung Royal Tomb houses the mounds for two kings of the Joseon Dynasty (1392-1910): King Taejong (1401-1418) and King Sunjo (1800-1834). Heonilleung Royal Tomb possesses numerous stone statues and vestiges, and is a good place to experience the culture of the Joseon Dynasty. Upon entering the grounds, the striking red gate with the taegeuk (yin-yang) symbol appears to draw the line between this world and the one beyond. Passing the red gate leads to a sacrificial building where ancestral memorial services were performed. Behind the sacrificial building is the royal tomb. On the eaves of the sacrificial building are animal sculptures called japsang, which are believed to exorcise evil spirits. There is a pavilion next to the sacrificial building where the tombstone is situated. The royal tomb is surrounded by statues carved in the shape of animals such as tigers and sheep. There is also a statue of a solemn military officer bearing a sword with his horse behind him. The stone sculptures are guardians of the dead king.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

It revives the traditional Korean Bulgogi recipe that has been passed down for three generations. Using good-quality Korean beef fillet, the dishes make you experience the true taste of Gwangyang bulgogi roasted on a charcoal burner. Scorched rice and cold noodles are also delicious, as well as other side dishes.*Best Korean Restaurant as designated by The Seoul Metropolitan Government.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.