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Art Sonje Center
Seoul(Jongno-gu) , Insadong・Jongnon

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong. 

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Yangchulbuk Restaurant Gangdong-gu Office
Seoul(Gangdong-gu) , The Eastern Part of the Seoul

Yangchulbuk Restaurant is a casual eatery specializing in Korean-style beef intestine barbecue. Its branch located in Seongnae-dong is owned by the parents of Park Shin-hye, a talented K-star who has been the lead in several K-dramas, including The Heirs, Doctor Crush, and Pinocchio. Portraits of the K-star and figurines of her beloved puppies are displayed inside the restaurant. Ingredients are sourced daily from local meat suppliers and side dishes (banchan), including the mukbap (chilled acorn jelly rice soup) are made in-house every day. In her free time Park Shin-hye is known to enjoy dining at the restaurant with her colleagues.  

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It's Skin - Myeongdong UNESCO Branch (잇츠스킨-명동유네스코점)
Seoul(Jung-gu) , Myeongdong

It’s Skin is a clinical skin solution brand whose products are all dermatologist approved. Snail slime creams and lotions and aloe products are very popular among shoppers from overseas. To better serve its international clientele, It’s Skin offers free international shipping for purchases over a certain amount.

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Jungin Myeonok
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Jungin Myeonok offers Pyeongyang-style naengmyeon (cold buckwheat noodles), passed down to the owner from parents who came from North Korea. ​

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Seoul Arts Center
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Seoul Arts Center is the representative art complex of Korea. It is comprised of the Opera House, the Concert Hall, the Art Gallery, the Art Morgue, the Calligraphy Hall and the Performance Theater which is exclusively for plays. You can enjoy various performances and exhibitions at this one site.One of the prominent aspects of the Seoul Arts Center is that it was built to the quality of the world's ten best art centers. The Opera House that stands in the middle of the complex, represents the Gat - a traditional Korean hat made of bamboo. You will notice that the roof of the building is the shape of the Gat. Since it is the only place in the world that has a well-preserved collection of written Chinese Characters, the Calligraphy Hall is a nice place for foreigners to visit. You can watch movies and videos at the Art Morgue.The plot of this complex is approximately 276,800 square yards. Even if you do not enter the buildings of the complex, you will be surprised at the facilities. The outdoor space is fit for the citizens of Seoul and tourists to rest and relax. Behind the complex you will see the mountains. Follow the trail up the mountains and you will reach Daesungsa Temple, a Buddhist temple in the mountains.The Seoul Arts Center is famous for its free, relaxing outdoor space. At the 'Jangteo' (meaning 'market') there are many events and shows. There is an outdoor theater, which has a half-moon shaped stage along with a square where many performances are held. You can also rest by Umyeonji, the Korean-style pond. You can find further information about the Seoul Art Center, the programs and events held there, on its online English homepage.

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Z.I.Gallery
Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Z.I.Gallery is a boutique shop by the renowend designer, Zia Kim. Her works have appeared in Seoul Collection, Paris Pretaporter, department stores, and shops abroad. Visitors can purchase items with unique designs and cutomized items. It directly runs two brach stores in Gahoe-dong and Hyoja-dong. These handmade Items go through meticulous quality management.

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Daejojeon Hall
Seoul(Jongno-gu) , Insadong・Jongnon

Daejojeon Hall was the queen’s residence at Changdeokgung Palace. Originally built in 1405 (5th year of King Taejo’s reign during the Joseon Dynasty), the hall had been destroyed by fires multiple times since then. The current structure is the one rebuilt in 1920 with materials taken from Gyotaejeon Hall at Gyeongbokgung Palace after being burnt down in 1917. Daejeojeon is differentiated from other palace buildings in that it has no ridge on the roof. The center bedroom is surrounded by small-sized rooms for court ladies to attend to the king and the queen.

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Tongin Market
5.0/1
Seoul(Jongno-gu) , Insadong・Jongnon

Tongin Market dates back to June 1941, as a public market set up for Japanese residents near the Hyoja-dong neighborhood when Korea was still under Japanese rule. After the Korean War the nation experienced a swift rise in population, which led to a natural increase in consumption and demand. As a result the area’s street vendors and stores used the former Tongin Market area as their marketplace. Now, Tongin Market consists of 75 stores, most of which are restaurants and grocery stores. There are also some shops selling manufactured goods like underwear and shoes.  

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Beewon Guesthouse - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Beewon Guesthouse is not only an accommodation facility but also a communication space where both national and international tourists can exchange cultures, languages, and tourist information freely. The guesthouse is visited by many tourists who enjoy encountering all kinds of people and cultures, and provides breakfast for guests. Beewon Guesthouse is situated in Jongno, the center of shopping and tourism in Seoul. It is recommended to take a stroll through the nearby Secret Garden of Changdeokgung Palace and its beautiful trees.

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National Museum of Modern and Contemporary Art, Seoul [MMCA Seoul]
Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013

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