Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Opened in 1981, the Universal Arts Center is a performing art theater that has been contributing to the development of Korean performing arts for the last 30 years.The 4-story grand theater has a classical exterior and seats up to 1,200 people. Past performances include musicals such as ‘Saturday Night Fever’ and ‘Nonsense,’ and the opera, ‘Yi Sun Shin.' The Paeksang Arts Awards, a supermodel competition, and international conferences have been held at the center as well.The Universal Arts Center is supporting ‘Art Korea’ to promote East-West cultural exchange. It is recognized as a Korean Culture and Arts Center and a Center for International Cultural Exchange.


Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Achasanseongseong Fortress boasts magnificent views of the Hangang River and skyline. The 200m-high mountain fortress wall was built to face southeast, towards the Hangang River. It is also called Janghan-seong or Gwangjang-seong. A fierce battle was once fought here among Gogury, Baekjae and Silla because of its strategic location during the period of the Three Kingdoms. King Gae-Ro of Baekje (reign 455 ~475) died in the war by the Goguryeo forces sent by King Jang-Su (reign 413 ~ 491) and General Ondal of Goguryeo was also killed in a battle with the Silla army in 590.Mt. Achasan is popular as a citizens’ resting place with a historical trail and a natural park including various facilities such as walkway, mountain walkway, a badminton court, a wrestling range, an archery range, various amusement facilities for children, benches, and pavillion.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

This shabu shabu restaurant usesi high-quality Korean beef and is famous because of its gravy and tender meats. Organic vegetables and wild flowers delivered from various places such as Ulleung Island and Jirisan Mountain give a delicious taste. Also, the rice porridge after having a noodle casserole is worth trying.* Designated Best Korean Restaurant by the Seoul Metropolitan Government


Seoul(Jung-gu) , Myeongdong

Following extensive years in researching about kimchi and its scientific benefits, Samkim has succeeded in producing its own unique brand of kimchi that is unique in flavor and quality.Many dishes at the Samkim restaurant combine kimchi and pork belly ('samgyeopsal' in Korean) since kimchi researchers found that the two foods seem to complement each other perfectly (hence, the name was made combining the two words' first syllable). According to researchers’ findings, kimchi raises your metabolism rate slightly as you eat, reducing the amount of fat that the body takes in while eating the pork belly.To apply its kimchi findings, Samkim opened restaurants all across the country, starting with its flagship restaurant in Myeong-dong. Some of the most popular dishes among both foreign and local diners are the kimchi stew, kimchi pancake and rolled kimchi.


Seoul(Jongno-gu) , Insadong・Jongnon

National Museum of Korean Contemporary History is the first national modern contemporary museum ever opened in Korea and it showcases the nation’s history in a comprehensive and structured way. The museum first opened its door to the public on December 26, 2012. Located in Sejong-daero, Jongno-gu, the building where the museum is currently housed was formerly that of Ministry of Culture, Sports and Tourism. Its current renovated state has 4 open-run exhibition chambers and 2 themed, rotating exhibit halls. Also inside the building is a seminar room, lecture hall, café, souvenir shop and a rooftop garden.


Seoul(Songpa-gu)

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.


Seoul(Jung-gu)

The phenomenon of Jangchungdong Jokbal Street started 50 years ago with the opening of two Korean jokbal (steamed pig trotters) restaurants, followed by the influx of new jokbal restaurants during the late 70's and early 80's.Today, the jokbal restaurants continue to serve one of the most sought after Korean delicacies from the main road and the alleyways of the Jangchungdong 1(il)-ga Street area.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Jam Sil Tourist Hotel is located in Jamsil, Seoul near the City Air Bus Terminal, Coex (World Trade Center in Seoul), Jamsil Olympic Stadium, Lotte World, and other major attractions and agencies. It is right by the Seoul circular highway, allowing guests who are traveling by car to go easily to and from the Seongnam and Bundang areas without running into heavy traffic.The hotel is only a 7-8 minute walk from Exit 3 of Sincheon Station on subway line 2 and offers a simple and modern accommodation concept perfect for business travelers.


Seoul(Jongno-gu)

Mibo Jewelry carries a wide selection of necklaces, rings and earrings made with gold, silver and other precious gemstones like diamond, ruby, sapphire, pearl, etc. The most popular items include diamond rings, luxury watches, gold rings and necklaces. Moreover, at Mibo Jewelry, customers may design their own jewelry for purchase.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bulgogi is a Korean word referring to all types of grilled meat. During the 1950s, grilled meat used to be called ‘Seolyameok’ or ‘neobiani’. When introduced to Japan, Bulgogi became known as Yakiniku. Depending on the recipe, both salted or seasoned meat are considered Bulgogi. Bulgogi Brothers is a new Korean food concept restaurant where high quality Bulgogi is served amongst a stylish interior with chic jazz music and sophisticated lighting without the annoyance of smoke. The restaurant offers a wide selection from their menu including different types of local bulgogi dishes (e.g. Gwangyang-style and Eonyang-style), grilled Hanu (Korean-bred beef), cold noodles, bibimbap, and stews. Recently, the restaurant has introduced 13 different kinds of traditional liquor leading the efforts to promote quality Korean traditional liquors to a wider audience.