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Guesthouse K
Seoul(Gangnam-gu)

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Samick Fashion Town
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Located in the heart of the Namdaemun Market (the largest wholesale market in Korea and a popular tourist attraction), Samick Fashion Town is home to 1,500 shops, spread among 15 floors (B5F-10F). Opened in 1985, this giant, one-stop shopping destination offers shoppers virtually everything: from clothing (women’s, men’s, and children’s) and shoes to accessories for wholesale merchants and individual shoppers.The Samick Fashion Town is particularly known for its large children's section (called Seoul Won Children’s Clothing) on the first floor and its giant shoe mall on the sixth that is unlike any other shoe store in Namdaemun Market. On the ninth floor is the food court and on the first basement level at MBIC Mall, visitors can find character products related to some of their favorite Hallyu stars. Character items include (but are not limited to) cushions, notebooks, mugs, t-shirts, postcards, stickers, mobile phone screen cleaners, and mechanical pencils featuring the comedians from Muhan Dojeon (Infinity Challenge) and other popular stars. 

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JDX
Seoul(Songpa-gu)

JDX targets customers in their thirties and forties, boasting both fashionable and functional golf wear. Aside from excellent functioality, it is a rising brand thanks to its sponsorship on behalf of golf tournaments, professional golfers and to frequent TV commercials. JDX at Munjeong-dong is directly run by the company and has more latest and markdown items than its other branch stores.

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N Seoul Tower Hanbok Culture Experience Center
Seoul(Yongsan-gu) , Itaewon・Yongsan

N Seoul Tower Hanbok Culture Experience Center is located in the lobby level (B1F) of Seoul's landmark N Seoul Tower. The center is mainly designed with the theme of Joseon Dynasty, and features both large photo zones and hanbok of various designs, ranging from traditional to modern and wedding.

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Sejong Center
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprised of the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.Various genres of performances including traditional, classic, and crossover taken place in the center, giving many opportunities for cultural nostalgia.

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National Palace Museum of Korea
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.

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Yim's House - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Jongno-gu, Seoul, Yim’s House has the business motto of Clean, Comfortable and Safe. All employees serve tourists as if to serve the guest to their own home and always provide differentiated service. Located inbetween Changdeokgung and Jongmyo, there is much to see, surrounded by a clean and calm environment. Walking along the stone wall of Jongmyo will forever remain in the memories of tourists who visit here.

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Pyeongando Obuja
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

At this restaurant, Pyeongyang-style handmade mandu (dumplings) casserole and Korean royal casserole are made in the traditional way and are very tempting. This restaurant has been around for 50 years and has been run by the same family in Pyeongan-do for three generations . Pyeongan-do Obuja is an ideal place to bring a special guest.

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The K Art Hall
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The K Art Hall (Formerly, Seoul Center of Education and Culture) is located in Yangjae-dong, Seocho-gu district. The natural surroundings are beautiful, and the air is very clean. The center has one basement floor, and eleven floors above ground. Its main facilities include the main theater, which can provide for an audience of 1,000, the Culture Center, Art Exhibit, Education Promotion Center, and the Sports Center. Outside the building are the Grass Square, Sculpture Park and Drive-in Theater. The main theater can hold a variety of performances such as plays, dances, movies, operas, musicals, and others. There are frequently performances for children as well. At times, the theater is used as an international stage, as in the case of the Russian Leningrad Ballet company’s performance in 1991. The Culture Center has guest quarters and convention halls, and so is often used for conferences. The Sports Center has an indoor gymnasium, a swimming pool, health and aerobics rooms, a bowling alley, and a golf practice range. The facilities here are used primarily as a resting area. One unusual facility is the outdoor Drive-in Theater. Called “Karma 21,” the theater can accommodate a total of 250,000 cars. Each car is charged 15,000 won a ticket. Usually the latest releases are shown here. The theater is located in “Yangjae People’s Grove” Park, which boasts a very clean environment. It is the perfect spot to relax while enjoying a movie in the fresh air.

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Loccitane
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Established by Olivier Baussan, Loccitane has its roots in the French Provincial style. It is a brand focusing on overall "wellbeing": the harmony of sensual pleasure and mental bliss. It is one of the first brands in Korea to use essential oils and natural ingredients in all its product lines.

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