Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Saint James Boutique Seoul opened in November 2013 in the area near Garosugil in Gangnam-gu. Decorated with wood, the interior highlights two key colors -- blue and white -- to harmonize the brand's style with the surrounding atmosphere in Garosugil. The spacious, square-shaped store consists of wall and central displays, sofas for rest, and changing rooms and sells women's and men's wear, children's clothing, and accessories including bags, accessories, hats, and shoes. Along with products from Saint James (France), the store sells imported brands like Buddy (Japan), Veja (France), Soludos (U.S.A.), Bronte (Netherlands), Padmore & Barnes (Ireland), and Infielder Design (Japan). The single-story store comes with an entrance and an exit on both sides, making it easy and convenient for shopping even during busy hours. The brand started in 1889 at a French village near Mount Saint-Michel in Normandy. In the early days, the store specialized in sailor’s outfits — or the “marine look” — and gradually expanded as the French look gained popularity around the world.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

A Korean BBQ restaurant.The most famous menu is Grilled Pork Belly.A barbecue specialty restaurant located in Dongdaemun Gate , Seoul.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Jongno-gu, Seoul, Yim’s House has the business motto of Clean, Comfortable and Safe. All employees serve tourists as if to serve the guest to their own home and always provide differentiated service. Located inbetween Changdeokgung and Jongmyo, there is much to see, surrounded by a clean and calm environment. Walking along the stone wall of Jongmyo will forever remain in the memories of tourists who visit here.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Daehangno Street, known as the street for young people, is the former location of Seoul National University. In the 1980s, many theater groups started moving to Daehangno, and it soon developed into a cultural center. In a short period of time, movie theaters, live-cafes, regular cafes and pubs sprung up, and it grew into an entertainment district. Its popularity is still maintained by famous small theaters such as Parangsae (Blue Bird) Theater and Hakjeong Theater, and some 30 additional theaters have concentrated here to contribute in keeping Daehangno as the root of performance art in Korea. The center of Daehangno, Marronnier Park, has frequent live acts and dance performances by young people. This is why Daehangno is called the “Play Mecca” and “Young Street” as well. Another reason Daehangno became so popular with young people is the various interesting sights and food to be found here. Many restaurants, fast food joints, cafes, and bars are concentrated here, making it convenient for people to find something to do after plays and live-performances. Its unique atmosphere and space continues to be loved by many young people.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Thanks to its rich history, Namdaemun Shopping Center boasts not only an impressive array of items, but items not available elsewhere. For instance, visitors can find all kinds of hard-to-get camera parts and accessories. Local products from across the country are also readily available in Namdaemun Shopping Center.


Seoul(Jung-gu) , The Eastern Part of the Seoul

Maxtyle is an exclusive fashion mall and multi-purpose cultural space located at the Dongdaemun Design Plaza (DDP), at the Dongdaemun Gate. Maxtyle is an exclusive fashion mall comprised of seven underground and eight aboveground levels. The mall was made from a renovation of the old “Heungin” and “Deokun” markets and has become a leader in both fashion and culture, providing customers with high-quality merchandise at a great price. The name, “Maxtyle,” is a shortened form of the phrase “maximum style.” 


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Central City, located in Banpo-dong, Gangnam-gu, is a high-end lifestyle cultural complex that is often thought of as “a city in the city.” Main landmarks at the complex are Shinsegye Department Store, Marriott Hotel, Central Park, and Millennium Hall, which is mainly used as a venue for weddings and other large events. Convenient facilities include banks, hospitals, investment banks, a post office and a large parking lot. The Central City building is not only praised for its advanced architecture, but has also become a main hangout spot for Korean youth. In particular, Marquis Plaza (a high-end luxury shopping mall), Synnara Record music store, Youngpoong Bookstore, and Central 6 (a multiplex theater), and the high-tech arcade are attract the younger generation, especially on the weekends. The entire area of Central City measures 430,000㎡(approximately 130,000 pyeong) and is one of the largest single buildings in the country. Over 200,000 people pass through Central City each day, as it is part of a major subway station (Express Bus Terminal Station) and express bus terminal.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Inhwamun Gate used to be the main gate before the main hall, Junghwajeon Hall, was built. The palace was expanded in 1902, building Junghwajeon Hall, Junghwamun Gate and Jowonmun Gate in order to furnish the sytem of law books. After that, the site for Inhwamun Gate became the site for Geongeukmun Gate, and Daehanmun Gate was built to the east of Jowonmun Gate, using it as the main gate. The gate was rebuilt in 1904 and it was currently moved back due to the expanded road.


Seoul(Jung-gu) , Myeongdong

Coffee-Ae (meaning ‘Coffee Love’) is a coffee shop offering various coffees, teas, cookies, waffles, and wines in a romantic and comfortable setting. The name of the store is also short for ‘Coffeeae Ppajin Kongnamul,’ meaning ‘bean sprouts fall into coffee.’ ‘Bean sprouts’ is a figurative way of saying ‘music notes’ in Korean and alludes to the coffee shop’s piano where live music is played. The interior of the coffee shop is also accented with artwork and shelves of books to one side.      


Seoul(Yongsan-gu) , Itaewon・Yongsan

LG Electronics is a top-notch electronics brand around the world. This shop is the only store directly run by the company in Yongsan where every electornics known can be found. It boasts virtually every item produced by LG Electronics. Located nicely in I'Park Mall, it is a wildly popular spot among international visitors.