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Daehangno Street (University Street)
Seoul(Jongno-gu) , Daehangno・Seongbukdong

Daehangno Street, known as the street for young people, is the former location of Seoul National University. In the 1980s, many theater groups started moving to Daehangno, and it soon developed into a cultural center. In a short period of time, movie theaters, live-cafes, regular cafes and pubs sprung up, and it grew into an entertainment district. Its popularity is still maintained by famous small theaters such as Parangsae (Blue Bird) Theater and Hakjeong Theater, and some 30 additional theaters have concentrated here to contribute in keeping Daehangno as the root of performance art in Korea. The center of Daehangno, Marronnier Park, has frequent live acts and dance performances by young people. This is why Daehangno is called the “Play Mecca” and “Young Street” as well. Another reason Daehangno became so popular with young people is the various interesting sights and food to be found here. Many restaurants, fast food joints, cafes, and bars are concentrated here, making it convenient for people to find something to do after plays and live-performances. Its unique atmosphere and space continues to be loved by many young people.

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AMORE Spa
Seoul(Gangnam-gu)

AmorePacific, a Korean brand, initially gained popularity in New York since its opening of AMORE Beauty Gallery & Spa in Soho, New York. The AMORE Spa is a popular spa and treatment center frequented by many international celebrities. The AMORE Spa Seoul branch, opened in April 2005, offers approximately 30 different kinds of programs. One of the most popular spa programs is Spa Therapy, which uses a diverse range of natural therapy materials including lotus flower, ginger and bamboo. Another popular program is the Halla Green Tea program, which uses green tea leaves grown in Jeju's Hallasan Mountain. Other programs include Gold & Silver Energy Healing therapy, Mystic Bamboo Forest, facial therapies, body slimming and massages.

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Arko Arts Theater
Seoul(Jongno-gu) , Insadong・Jongnon

Opened on April 1, 1981, Arko Arts Theater’s mission statement is to “boost performance art, obtain performance space to promote its popularity among the public, and support stages to pure art organizations facing financial difficulties."Over the last 24 years, it has made immense contributions to the development of Korean performance art. By the end of 2004, the theater offered 20,581 performances and attracted over 4 million visitors.As the center of performance art, the theater also began to attract a slew of small theaters and has played a pivotal role in promoting performance art and populating Dongsung-dong with artist. Currently, Daehakro (College Street) is home to over 58 theaters that offer colorful performances every day, making it the focal point of performance art in Korea.Large performance hall, children's playroom, small performance hall, practice room pianos, visual equipment (TV and VTR recording), audio equipment (recording, music/effects editing), stages (revolving state, elevated state, and orchestra pit), lobbies (first and second floor of large performance hall and small performance hall) 

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Saint James Boutique Seoul (세인트제임스 서울)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Saint James Boutique Seoul opened in November 2013 in the area near Garosugil in Gangnam-gu. Decorated with wood, the interior highlights two key colors -- blue and white -- to harmonize the brand's style with the surrounding atmosphere in Garosugil. The spacious, square-shaped store consists of wall and central displays, sofas for rest, and changing rooms and sells women's and men's wear, children's clothing, and accessories including bags, accessories, hats, and shoes. Along with products from Saint James (France), the store sells imported brands like Buddy (Japan), Veja (France), Soludos (U.S.A.), Bronte (Netherlands), Padmore & Barnes (Ireland), and Infielder Design (Japan). The single-story store comes with an entrance and an exit on both sides, making it easy and convenient for shopping even during busy hours. The brand started in 1889 at a French village near Mount Saint-Michel in Normandy. In the early days, the store specialized in sailor’s outfits — or the “marine look” — and gradually expanded as the French look gained popularity around the world.

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Coffee Love
Seoul(Jung-gu) , Myeongdong

Coffee-Ae (meaning ‘Coffee Love’) is a coffee shop offering various coffees, teas, cookies, waffles, and wines in a romantic and comfortable setting. The name of the store is also short for ‘Coffeeae Ppajin Kongnamul,’ meaning ‘bean sprouts fall into coffee.’ ‘Bean sprouts’ is a figurative way of saying ‘music notes’ in Korean and alludes to the coffee shop’s piano where live music is played. The interior of the coffee shop is also accented with artwork and shelves of books to one side.      

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Ellui Hotel (엘루이호텔)
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The high-class "Eluei Hotel" is located at the southern end of Gangnam's Yeongdong Bridge. The hotel provides the romanticism of Mother Nature while catering to the businessmen with state-of-the-art facilities.

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Diadem
Seoul(Jongno-gu) , Insadong・Jongnon

Located on the second floor of the Gwangjang Market building, Diadem is a wedding accessory store. As all of the Diadem items are handmade, they are durable and their colors last long. Additionally, customers at Diadem may design their own wedding accessories to their liking.

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Harrods Antique Gallery
Seoul(Yongsan-gu) , Itaewon・Yongsan

Harrods Antique Gallery offers a wide variety of items including Korean antique furniture, European antique furniture, lighting fixtures, and ceramics. As one of the main furniture shops in Itaewon, it boasts both an antique atmosphere and a comfortable shopping space.

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Hotel Jongno Biz - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Hotel Jongno Biz is located adjacent to Insa-dong and close to Dongdaemun Market, a shopping mecca in Seoul. Every room has a large wall-mounted flat screen TV, a desktop computer, and free Internet service. Daily laundry service and breakfast (toast, coffee, beverage, tea, cereal, and soup) are provided free of charge.

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Yangbandaek
Seoul(Jongno-gu) , Insadong・Jongnon

You can feel that you are being served as a VIP here. Even common dishes such as steamed eggs have a luxurious flavor and taste at this place, and most of the ingredients are organic. The landlady, in Korean hanbok dress with an old abacus, tells you the history of this restaurant.  

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