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Jeong-dong Culture Night
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Starting on a spring night in May at Deoksugung Palace, experience Korea's modern history through various events planned until 10 PM at cultural sites throughout the Jeong-dong area. Performances will take place throughout the many festival locations, for vistors from home and abroad to enjoy a unique cultural festival while making wonderful memories of their time in Jung-gu.

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Seoul Bamdokkaebi Night Market
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Seoul Bamdokkaebi Night Market is an event organized by the city of Seoul. Visitors to the night market, happening on Fridays and Saturdays from March to October, can enjoy foods from around the world, shop for unique handmade accessories, and watch various cultural performances.

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New Year Festival, Seol
Seoul(Jongno-gu)

"New Year Festival, Seol" is an event held by the National Folk Museum of Korea. Kick start this year by joining New Year Festival Seol. In celebrating the year of the monkey, the museum will present varied programs that are themed with monkeys as well as offering traditional folk experiences, Seollal cultural programs and a special exhibition. Over 30 programs will run for 5 days, offering plenty of opportunities to learn about Seollal customs and get a deeper understanding on the meaning of Seollal. Admission to the museum is free of charge and no reservation is required for most of the activites. Seollal traditions include fortune telling and wishing for good luck in the New Year. Start off the New Year with the National Folk Museum, and have a happy and abundant year. More detailed information is available on the official website.

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Jeongdong Theater YOULL
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

“YOULL: 율” is a traditional performance meeting all of Korean traditional art types such as Korean dance, martial arts, swordsmanship, music, play, and music - all in one stage. The traditional permanent performance by Jeongdong Theater has been offering beauty of Korean traditional based on classical novels. In 2016, Jeongdong Theater launched a new performance brand 'YOULL' to show contemporary and traditional performance which is completely created from characteristics and story.

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Jewelry Fair Korea
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Jewelry Fair Korea is comprised of various contents related to jewelry, watches and more with a wide range of products and brands in each booth as well as premium luxurious brand under strict security service. The fair offers a jewelry fashion show, jewelry auction, and other events. For the convenience of foreign visitors, a concierge service, exclusive VIP lounge, interpretation service and tax refund service are available.

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SM Duty Free
Seoul(Jongno-gu) , Insadong・Jongnon

SM Duty Free opened in Insa-dong, in the center of Seoul, as a new landmark to lead duty free shopping culture. It houses 490 brands and about 60,000 items including premium luxury brands, best sellers of duty free shop, and K-Culture products to attract domestic and international travelers. It offers a wide range of brand selections from Coach, Bally, Etro, Franck Muller, Marc Jacobs, Estee Lauder groups, Sulwhasoo, Whoo, Cheong Kwan Jang and other brands. Also, Hallyu-related goods at Korea Drama Mall and drama filming set, K-Cosmetic Zone, K-Baby Item Zone and Hallyu experience hall are available on the 5th floor for foreign visitors.

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Twinkle Concert in the Palace
Seoul(Jongno-gu) , Insadong・Jongnon

The Twinkle Concert in the Palace concert series runs at 2pm and 4pm on the last Saturday and Sunday of the month in May, June, September and October. The concert series provides an opportunity for tourists to enjoy traditional culture and music, as well as the chance for young performers to show their passion and creativity. The concert is free to all visitors to Gyeongbokgung Palace.    

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Seoul International Marathon
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Seoul International Marathon is an international competition with 20,000 participants. The course begins at Gwanghwamun Square Sageori (four-way intersection) and runs to Jamsil Olympic Main Stadium, covering a total distance of over 42.195km. The course allows participants to run across the entire area of Seoul. At the same time, Seoul Challenge 10k will also be held so participants can choose the course that fits their ability.

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Artee Riders Club
Seoul(Jongno-gu) , Insadong・Jongnon

Artee Riders Club is the first company that offers rickshaw tours in the nation. Not only do you get to ride on the rickshaw to tour around popular attractions including Bukchon Village, Seochon Village, the rickshaw tour guides you to the smaller alleys as well. Travelers to Bukchon Village may have their belongings or luggage stored at the center, and individual's insurance as well as a complimentary drink are offered.

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K-Style Hub
Seoul(Jung-gu) , Insadong・Jongnon

K-Style Hub has the information to meet all tourists' needs, from a tourist information center to a hallyu experince, hansik exhibition and experience hall, medical tourism information and more. Expounding upon the center of just providing information, K-Style Hub also aims to provide various chances to learn about Korean culture and food, as well as easily participate in traditional experiences.

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