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Seoul(Mapo-gu) , Hongik-University-Area

With an instant Stir-fried Rice Cake arousing your sensitivity, Beef Brisket full of smoked aroma or crispy well-fried King! Squid to be added. It would be a sniper shooting the young’s appetite with all sorts of sides suited according to one’s taste.

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Changdeokgung Palace and Huwon

4.0/1

Seoul(Jongno-gu) , Insadong・Jongnon

Changdeokgung Palace was the second royal villa built following the construction of Gyeongbukgung Palace in 1405. It was the principal palace for many kings of the Joseon Dynasty, and is the most well-preserved of the five remaining royal Joseon palaces. The palace grounds are comprised of a public palace area, a royal family residence building, and the rear garden. Known as a place of rest for the kings, the rear garden boasts a gigantic tree that is over 300 years old, a small pond and a pavilion.The palace gained importance starting from the time of Seongjong, the 9th king of Joseon, when a number of kings began using it as a place of residence. Unfortunately, the palace was burned down by angry citizens in 1592 when the royal family fled their abode during the Japanese invasion of Korea. Thanks to Gwanghaegun, the palace was restored in 1611. Even today, it houses a number of cultural treasures, such as Injeongjeon Hall, Daejojeon Hall, Seonjeongjeon Hall, and Nakseonjae.Changdeokgung Palace’s rear garden was constructed during the reign of King Taejong and served as a resting place for the royal family members. The garden had formerly been called Bukwon and Geumwon, but was renamed Biwon after King Kojong came into power. The garden was kept as natural as possible and was touched by human hands only when absolutely necessary. Buyongjeong, Buyongji, Juhabru, Eosumun, Yeonghwadang, Bullomun, Aeryeonjeong, and Yeongyeongdang are some of the many pavilions and fountains that occupy the garden. The most beautiful time to see the garden is during the fall when the autumn foliage is at its peak and the leaves have just started to fall.Though it has been treasured by Koreans for centuries, Changdeokgung Palace was recognized as a World Cultural Heritage site by the UNESCO World Cultural Heritage Committee in December of 1997 during the committee meeting in Naples, Italy.(Click here for more information on Changdeokgung Palace, a UNESCO World Heritage Site)Changdeokgung Palace was one of the places visited by the first ladies of the Seoul G20 summit during the G20 conference in Seoul in November 2010. It is one of the most historically significant attractions that represent the beauty of Korea.

6 41886 1

E-Mart - Yeongdeungpo Branch

Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The E-Mart at Yeongdeungpo is the 124th E-mart in Korea and the largest E-mart in the southwest area of Seoul. This spacious store offers high-quality services as well as a large, spacious parking lot. The E-mart at Yeongdeungpo also houses the sports brand shop, The Sports Bigten (over 1,650㎡), offering consultation services on golf, tennis, bikes, and other sports items. E-Mart is organized in themed sections for wines (one of the largest wine shops in Korea), health supplements, imported utensils, DSLR cameras and more. Located in Times Square (one of the largest shopping malls in Korea), E-Mart is close to shopping and entertainment hotspots such as CGV (Movie), Kyobo Bookstore, Fitness Center, Theme Cultural Space, Shinsegae Department Store, and a variety of chic restaurants.

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Damkkot Seorae Branch

Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

A fusion café that serves traditional Korean desserts and snacks, including Patjuk (sweet red ben porridge) ‣ Patjuk, Korea’s major winter snack, and Patbingsu (ice flakes topped with sweet red bean), Korea’s major summer snack, are served along with a variety of rice cakes ‣ The café makes thick, finely strained red bean porridge every morning, and rice balls made with glutinous rice powder. ⁍ Health benefits of red bean: Saponin in red bean has a diuretic effect and helps break down fat and lose weight. ⁍ The Patjuk is topped with braised chestnuts and dried, shredded dates for flavor. ⁍ Popular menu items: Four-season Bingsu (Bam-Daechu Patbingsu) and Sujeonggwa (Cinnamon Punch) ‣ All desserts are served in brassware, which has excellent heat conductivity and a sterilizing effect.

3 25436 0

※Closed

Korean designer brand "rosa.K" is launched POP-UP store

5.0/1

Seoul(Jung-gu) , Myeongdong

Specializing in luxury bags made with leather materials and matching accessaries, rosa.K's items are known for their high quality and unique designs. All products are hand-sewn, providing one-of-a-kind collections to rosa.K clientele. Korean designer brand "rosa.K" is launched POP-UP store. Location: LOTTE Dep.(Myeong-Dong) 9th level Dutyfree Store Enterance Date: Nov.18th (FRI)-25th (SAT) - If take a picture Photozone & upload SNS, give you bracelet for free - If you purchase,give a freegift

9 41387 1

Doo Hanok Guesthouse

Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact. There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.

4 41140 0

Lotte Department Store - Main Branch

Seoul(Jung-gu) , Myeongdong

Since the main branch’s grand opening in 1979, there are now a total of eight Lotte Department Stores in Seoul alone, with stores in Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam, Nowon and Mia, totaling 24 department stores nationwide. The Lotte Department Store Main Branch is located in Myeong-dong’s fashion district. Myeong-dong offers the largest shopping area in Korea, with 2 million shoppers visiting on a daily basis. Hence, Myeong-dong plays as an essential role in international tourism. The Lotte Department Store is conveniently located near major forms of transportation and is the leading department store in Korea.

2 41067 0

Nwijo

Seoul(Jongno-gu) , Insadong・Jongnon

Nwijo (뉘조) is a Korean restaurant specializing in wild vegetable cuisine. The name ‘Nwijo’ means ‘the god of the silkworm,’ and likens wild vegetables to silkworms in that both can be eaten in their entirety. The restaurant serves original full-course Korean meals that are prepared using hundreds of kinds of wild vegetables, including special seasonal vegetables. A typical full-course meal starts with delicious pumpkin porridge, followed by seasoned wild vegetables, root vegetable ssam (condiments wrapped in vegetable leaves), slices of boiled meat, and steamed lotus leaf-wrapped rice served with jjigae (Korean stew) and various side dishes. This kind of traditional feast is pleasing to both the eye and the palate and is topped off with sikhye (traditional sweet rice drink). Lunch specials are also available.

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Jongmyo Shrine [UNESCO World Heritage]

Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyo Shrine was a primary place of worship for kings throughout Joseon Dynasty. The memorial service, called Jongmyo Jaerye, is said to be the oldest complete ceremony in the world, and was carried out in obedience to the king’s order. The ceremony was designated as a UNESCO World Cultural Heritage site in December 9, 1995, for its well-preserved ancient customs, such as memorial services and traditional music, which is Important Intangible Cultural Asset No.56. During the Joseon Dynasty, it was held when the season changes and the twelfth month of the lunar year, but was stopped during the Japanese colonial period. Now, it is annually reenacted on the first Sunday of May. Jongmyo Jaeryeak, the musical part of the ceremony, is produced by instruments, songs, and dances that originated over 500 years ago. In May, the Korean Royal Palace Culture Festival is to be held with a variety of other cultural heritage festivals.

0 40722 0

Zishen

Seoul(Songpa-gu)

Zishen targets men and women in their thirties and forties. The brand name literally means "oneself" who needs to recover one's identity with self-confidence. Suits for women focus on chic and stylish designs. Men's wear is called Zishen Homme that focuses on younger-looking items. It showcases men's suits with chic designs, staying away from regular designs in other brands.

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