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Bon
Seoul(Songpa-gu) , Jamsil(Lotte World)

Bon is tough, but elegant, chic, and trendy. It boasts a wide array of items from masculine suits to casual wear with urban sophistication that are comfortable to wear.

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Korea Military Academy
Seoul(Nowon-gu)

Korea Military Academy is a place of strict rules, patriotism, and military cadets. It was extremely difficult for outsiders to visit the academy until 1997, when a special tourism course was created. The course showcases the major sites at Korea Military Academy. Starting from the school information center, visitors can see the museum, memorial hall, and exhibition center in a 1.5 hour course. The Military Museum displays treasures and materials from each branch of the military, while visitors can see the history of the military and lifestyle of cadets at the memorial hall. However, the highlight of a trip to Korea Military Academy is watching the Hwarang Ceremony, a parade of cadets which takes place every Saturday at 11:30. In the ceremony, cadets don their formal uniform to march. Touring the academy at 10 is perfect for watching the parade later.

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Garden5
Seoul(Songpa-gu) , Jamsil(Lotte World)

Garden5 is a gigantic shopping center and multicultural complex. Here it is possible to shop, relax, and enjoy cultural events and entertainment. There a wide variety of shops selling including fashion items, household appliances, electronic goods and components, industrial goods, tools, and more. Producers, wholesalers, and retailers are all gathered at Garden5, making it a perfect destination for one-stop shopping. Garden5 has the potential to grow onto a futuristic cultural district attracting customers from all over the world.

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Haneul Park (하늘공원)
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Haneul Park (Sky Park), located within the World Cup Stadium Park, is a grassland park that was formed where the second site of the Nanjido Landfill once stood. As it was once a landfill and the soil especially poor, the Haneul Park wasteland recovery project demonstrates how nature can flourish out of what was once barren land. Since the year 2000, around 30,000 butterflies have been realeased on Nanjido Island, which is located in the middle of Haneul Park. At Haneul Park, visitors are met with scenic views of Seoul in every direction with Bukhansan Mountain to the north, Namsan Mountain and the 63 Building to the east, Han River to the south and Haengjusanseon Fortress to the west. These spectacular sights can be fully enjoyed from the observation platform. The park also offers benches and other areas for visitors to take a short rest and enjoy the peaceful atmosphere of Haneul Park.

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Children’s Museum
Seoul(Jongno-gu) , Insadong・Jongnon

The Children’s Museum is a hands-on experience museum run by the National Folk Museum of Korea. A variety of visual aids and assembly models allow children to touch and feel pieces and experience folk history in an interactive way. The theme of the exhibition consists of folk clothing, food, shelter, social life, and entertainment. The museum has a number of interactive spaces including a table set for an ancestral ritual, magnet miniatures depicting a baby’s first birthday, and an area where young visitors can build a folk house. Young learners can also create an avatar clad in Hanbok, make Kimchi using visual aids, or play Gonu (a traditional board game). The museum also collects, preserves, and maintains relics and historical items related to youth and youth culture.

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Coco Bruni Hongdae Branch
Seoul(Mapo-gu) , Hongik-University-Area

Signature Dish Secret caramel : KRW 4,000 paldeureosyu : KRW 8,000 Eojj Igamhi : KRW 12,000 Coco Premium : KRW 5,800 Hours of Operation 10:00~24:00 Phone 02-334-1875 ​  

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Dongbinggo
Seoul(Yongsan-gu) , Itaewon・Yongsan

Dongbingo makes great-tasting traditional patbingsu using only milk, red beans and rice cake. Many find the rather chunky and sweet red bean sauce to be very addictive.  

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Pyeongando Jokbal
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

This Jokbal Street restaurant has a history of over 50 years, and the elderly white-haired proprietor has been running the business the entire time. Basketball players who play a game at the Jangchung Gymnasium visit the restaurant. When it first opened, the price of jokbal (steamed pork hock) was 150 won and the bindaetteok (mung-bean pancake), 10 won. Back then, the food was a luxury that students couldn’t even dream of buying, but now everyone can afford it. The taste of jokbal here is special: firstly because the trotters are transported to the restaurant immediately, and also because of the restaurant’s unique broth. The meat is extremely chewy and the delicately flavored fat melts in your mouth like ice cream. For a treat that cannot be enjoyed anywhere else, the owner hints that the large serving is much more delicious than the small one.

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Jung Saem Mool Plops
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

K-makeup artist Jung Saem Mool, who has been working with numerous Hallyu stars has opened up a flagship store in the Garosu-gil area. Jung’s skills and expertise as a seasoned makeup artist, consultant and entrepreneur with twenty eight years of industry experience are well-reflected in the store. Comprised of three floors with varying themes, Jung Saem Mool Plops offers brand showcases, beauty classes as well as a charming cosmetics-themed garden. Makeup products that are loved by Jun Ji-hyun, Kim Tae-hee, Song Hye-kyo, Lee Min-jung and Han Ga-in can be found at the store.  

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Cornerstone at Park Hyatt Seoul
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Park Hyatt Seoul’s main restaurant, Cornerstone, serves fresh seafood and quality meat cooked in its signature oak, wood-burning oven. The delectable seasonal dishes and desserts prepared by an Italian chef are sure to please one’s palate with the flavors of Italy. In addition to its excellent cuisine, Cornerstone offers stunning views of the city and an abundance of natural lighting thanks to its floor-to-ceiling windows. Private dining rooms for exclusive family or business gatherings are also available.

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