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National Palace Museum of Korea
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.

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Yim's House - Goodstay
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Jongno-gu, Seoul, Yim’s House has the business motto of Clean, Comfortable and Safe. All employees serve tourists as if to serve the guest to their own home and always provide differentiated service. Located inbetween Changdeokgung and Jongmyo, there is much to see, surrounded by a clean and calm environment. Walking along the stone wall of Jongmyo will forever remain in the memories of tourists who visit here.

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Pyeongando Obuja
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

At this restaurant, Pyeongyang-style handmade mandu (dumplings) casserole and Korean royal casserole are made in the traditional way and are very tempting. This restaurant has been around for 50 years and has been run by the same family in Pyeongan-do for three generations . Pyeongan-do Obuja is an ideal place to bring a special guest.

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The K Art Hall
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The K Art Hall (Formerly, Seoul Center of Education and Culture) is located in Yangjae-dong, Seocho-gu district. The natural surroundings are beautiful, and the air is very clean. The center has one basement floor, and eleven floors above ground. Its main facilities include the main theater, which can provide for an audience of 1,000, the Culture Center, Art Exhibit, Education Promotion Center, and the Sports Center. Outside the building are the Grass Square, Sculpture Park and Drive-in Theater. The main theater can hold a variety of performances such as plays, dances, movies, operas, musicals, and others. There are frequently performances for children as well. At times, the theater is used as an international stage, as in the case of the Russian Leningrad Ballet company’s performance in 1991. The Culture Center has guest quarters and convention halls, and so is often used for conferences. The Sports Center has an indoor gymnasium, a swimming pool, health and aerobics rooms, a bowling alley, and a golf practice range. The facilities here are used primarily as a resting area. One unusual facility is the outdoor Drive-in Theater. Called “Karma 21,” the theater can accommodate a total of 250,000 cars. Each car is charged 15,000 won a ticket. Usually the latest releases are shown here. The theater is located in “Yangjae People’s Grove” Park, which boasts a very clean environment. It is the perfect spot to relax while enjoying a movie in the fresh air.

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Loccitane
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Established by Olivier Baussan, Loccitane has its roots in the French Provincial style. It is a brand focusing on overall "wellbeing": the harmony of sensual pleasure and mental bliss. It is one of the first brands in Korea to use essential oils and natural ingredients in all its product lines.

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Korea University Ice Skating Rink
Seoul(Seongbuk-gu) , Daehangno・Seongbukdong

The indoor ice-skating rink is located on the first floor basement of Korea University in Anam-dong in the Seongbuk-gu district of Seoul. This Olympic size rink welcomes guests all year long.

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Sawore Boribap - Apgujeong Branch
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This restaurant specializes in boribap (steamed barley). Once a rather humble staple, boribap has been reintroduced as a popular health food. The meal consists of steamed barley and potato, as well as ten types of cooked greens, all mixed with red-pepper paste. Miso soup is also given as a side dish. Add some soup to the boribap for more flavor. Gamjajeon (a potato pancake) and dotorimuk (an acorn-starch jelly) are recommended as good appetizers. Deodeok jeyuk-bokkeum (stir-fried deodeok), godeungeo-gui (a grilled mackerel)and bassak bulgogi (completely baked bulgogi) are the restaurant’s specialties that you do not want to miss out on. *Best Korean Restaurant as designated by The Seoul Metropolitan Government  

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Byeokje Galbi
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Ever since its grand opening in 1986, Byeokje Galbi has served only the highest quality Korean beef. Receiving acclaim for its excellent dishes & top quality ingredients, Byeokje Balbi now operates numerous branches – one of which is the Sinchon branch. Thanks to the superior quality of the restaurant’s ingredients, the Sinchon location has become one of the most well-known beef restaurants in the Sinchon area.Beef ribs are one of the most popular dishes at the restaurant and come with a variety of savory side dishes. Other favorites are the Bulgogi, Byeokje Galbi, and Pyongyang-style Naengmyeon (cold buckwheat noodle soup).

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Pungwoldang
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

First opened in June 2003, Pungwoldang is a cultural salon for classical music enthusiasts. It's filled with music albums and houses seminars, travel services, and a café. There are over 11,000 music albums (classical music CDs/DVDs and opera CDs) and a diversity of seminars related to classical music. Visitors can watch music-related movies free of charge and can receive a 50% discount at the café with each album purchase.

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Hotel Elleinn
Seoul(Yongsan-gu) , Itaewon・Yongsan

Hotel Elleinn is a top-tier business boutique hotel. It is only ten minutes away from Seoul Station and Yongsan Station, so it is a convenient choice for travelers arriving or departing by KTX trains. It is also close to subway stations Namyeong (Line 1) and Samgakji (Lines 4 and 6). The hotel features a European-style interior and various convenient facilities including a coin-operated laundry room for long-term guests, and a business center with a printer, a copy machine, and a fax machine. All guestrooms are equipped with up-to-date desktop computers with a high speed internet connection. A bar in the basement can be used for business meetings. With many tourist attractions nearby, including Myeongdong, Itaewon, Namdaemun Market, Dongdaemun Market, Yongsan Electronics Mall Complex, N Seoul Tower, the War Memorial, and the National Museum, this is a very convenient hotel for business, sightseeing, and shopping.

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