Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in Apgujeong-ro 42-gil in Gangnam-gu, Seoul, Platform Place Sinsa Branch is close to Dosan Park. Platform Place is a select shop pursuing a premium lifestyle. With a total of five stores nationwide in operation, each store sells brand products befitting the characteristics of the area. The very first Platform Place, which opened in October 2009, carries about 25 brands including Saint James, YMC, and And Wander, which are hard to find in most other stores in Korea. The merchandise varies from fashion brand clothing and accessories to watches and wallets to cosmetics like perfume and body products, to art books and stationery. Housed in a free-standing residential building, the shop comes with a parking space. The first floor sells men’s clothing, shoes, and living goods; the second floor features women’s clothing and French brand Saint James, among the many products carefully selected for their uniqueness and collection value. The shop provides all visitors with a complimentary bottle of mineral water. Platform Place is open all year round except on Lunar New Year’s Day and Chuseok.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Turning away from the conventional concept of a tea shop, Tea Therapy offers not only healthy tricks for home-brewed teas but also a relaxing foot bath experience. The shop aired on KBS's "Muhanjidae Q" due to its interior design and unique programs available where visitors can enjoy a tasty cup of tea but also rejuvenate by meditating, consulting with a professional dietitian, trying blending their own tea and more. The tea selections and dessert menu items are plentiful, providing international visitors with a chance to become easily acquainted with Korea's tea culture.


Seoul(Yongsan-gu) , Itaewon・Yongsan

This traditionally cozy restaurant has a very quaint and homey feeling. Coupled with exceptional service and a friendly manner, guests will feel as if they were exepriencing first-hand, the devotion of an artisan.


Seoul(Jongno-gu)

Jongno Sarangga (Formerly Chilgapsan) is a gourmet restaurant that is so popular that there is always a group of regulars lined up outside, even during lunch! Neobiani-gui, grilled sliced beef, is one of the restaurant’s specialties, along with soybean paste stew with crushed tofu in dried anchovy broth. It’s not only the amazing tastes of these delectable dishes that draw customers, but also the reasonable prices. If you plan to visit Jongno Sarangga (Formerly Chilgapsan), make sure to make a reservation to avoid some of the wait.


Seoul(Jung-gu)

Opened in 1979, Urijip has operated for 30 years at the same location and has a spacious area which can accommodate up to 100 people in the basement. The restaurant is popular among Japanese tourists.


Seoul(Jongno-gu) , Insadong・Jongnon

Located at the entry of Samcheong Park, Doban is a Korean restaurant that features dishes using seasonal ingredients. Doban means "partner" in Buddhism. The restaurant is in a remodeled house and has a large signboard outside, making it easy to find. The main draw of Doban lies in the fact that the restaurant uses only fresh, seasonal ingredients often not available to city residents. The most popular thing on the menu is the course meal called “banjeongsik,” which comes with five main dishes and nine side dishes. The array of simple, light food (such as salad, japchae, bossam, and jeon) is a delightful mix of flavors whose seasonal ingredients (such as ferns and lettuce) make each bite a palate-pleasing sensation. Banjeongsik is part of the lunch menu and is only available until 3 p.m. Other course items are ilpum, epum, and sampum. Doban is a great spot for family gatherings and business meetings.      


Seoul(Dongjak-gu)

Ellim is the name of a beautiful region with a clear lake and beautiful forest. The restaurant serves both authentic and fusion Chinese dishes, namely the Four Chinese Cuisines (Beijing, Sichuan, Shanghai, and Guangdong-style) and other types of oriental food.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Here is a trivia question to which all Hallyu fans would know the answer. What is the name of the K-pop group that former U.S. President Barack Obama mentioned during his speech on July 3rd, 2017? Yes, it is the dashing and stylish SHINee. Since their debut in 2008, the members have toured all over North America, South America and Europe. SHINee’s last international tour ended in June, 2017, after their concerts in Los Angeles, Dallas and Taipei were completely sold out. Magnolia Design Café located in Itaewon by Yongsan-gu Office is known to be one of Key’s favorite cafés in Seoul. He has shared pictures of himself enjoying drinks at the coffee shop via his personal social media account. Magnolia Design Café is housed in a refurbished family-home offering a cozy atmosphere in the midst of the bustling Itaewon area. The exact spot where Key took photographs can be found at the quaint backyard. The most popular menu items during warmer seasons include the blueberry smoothie and iced latte.  


Seoul(Jongno-gu)

Mojito Jongno is a casual lounge serving up a mix of delicious dishes and drinks in Jongno's Avenue of Youth. The restaurant operates with the catch-phrase "fresh" to indicate using only the freshest ingredients. The restaurant is large, making it the perfect venue for groups and families. As the name signifies, the restaurant serves up some of the best-tasting mojitos, made by a master. The restaurant recieves no end of praise from international visitors. For people who are short for time, the restaurant has plans to open a take-out restaurant on the first floor, so people walking along Jongno's Avenue of Youth can enjoy Mojito as well.


Seoul(Gangnam-gu)