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Midnight in Seoul
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Nicole Jung, Amber Liu and Jo Kwon do not venture into a grocery store to have their daily cereal fix. Instead, they head themselves to Midnight in Seoul, Korea’s very first cereal café. The decor of the café, complete with electric pink walls and neatly stacked cereal boxes, has been featured on the social media accounts of many celebs. Initially opened by actor and singer Yoon Kye-sang and his artist friends, Midnight in Seoul recently changed ownership. K-pop fans will be familiar with the new owner of Midnight in Seoul- the singer Jo Kwon from the K-pop group 2AM. As for the menu items, over 40 different types of cereals and a wide variety of toppings including nuts, fruits, marshmallows and wine gums (what are wine gums? Is that the correct term?) are available. Choosing a cereal can be tricky but the friendly wait-staff is always ready to provide menu recommendations.  

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Museum of Korean Embroidery
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Korean Embroidery Museum, which was founded in 1976, is privately funded by Heo Dong-Hwa, and is a place where you can view the artistry of women from the Joseon Period. Embroidery is a picture drawn on leather or cloth using needle and thread. Displayed in this museum are about 1000 works of embroidery by women from the Joseon Period (1392-1910). You can see Buddhist embroideries, cloth wrappers, various cloths, and pleated sheets featuring traditional Korean patterns and colors. Starting with the '500 Years of Traditional Korean Embroidery' exhibition at the National Museum of Korea, the Korean Embroidery Museum has had 20 different exhibitions in many prestigious museums in Japan, the U.S, and other countries, that have garnered much praise. It has been at the forefront of running exhibits outside the country and of letting the world learn about the beauty of traditional Korean embroidery. It also publishes books about traditional embroidering methods. The museum is highly recommended for all who want to experience the beauty of traditional Korean embroidery.

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Hotel Giant
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hotel Giant features 60 guestrooms, and several entertainment facilities. As it is located in Samseong-dong, guests can easily access some of the trendiest spots in Seoul like Gangnam and Apgujeong, as well as Asia's largest underground mall, COEX.

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Hadongkwan
Seoul(Jung-gu) , Myeongdong

Hadongkwan is a 70-year-old restaurant in Myeong-dong, Jongno-gu. This restaurant first opened in the 1930s, and serves only two items: Gomtang and Suyuk. And there are only two side dishes: kkakdugi (radish kimchi) and kimchi. Unlike other restaurants, Hadongkwan serves its soup in a brass pot. The broth of the soup seems thin but the taste is delicious and thick. The soup is made of 100% natural ingredients and free of artificial additives.

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Jamwon Hangang Park
Seoul(Seocho-gu) , Jamsil(Lotte World)

Jamwon Hangang Park is located on the southern side of the river stretching from Yeongdong Bridge to Dongho, Hannam and Banpo Bridge. The total length is 5.4 km adjacent to Gangnam-gu and Seocho-gu where the hottest places in Gangnam area such as Apgujeong-dong, Sinsa-dong and Jamwon-dong are located.The riverside area of the park has sports facilities including athletic tracks, soccer field, volleyball court, swimming pool, tennis court and a gym. Plus, there is a perfect bike land along the river side where you may enjoy the beautiful secenery of Hangang River while biking.Moreover, there are natural experience field for silkworms, flowers and butterflies. In the summer, people often visit here to enjoy exciting summer water sports like swimming, windsurfing, motorboat riding and more.

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Click Hotel - Goodstay
Seoul(Jung-gu) , Myeongdong

A foreign tourist exclusive hotel, Click Hotel is located in Myeong-dong, the shopper’s heaven. As Namdaemun Market and Myeong-dong is close, it is convenient to shop around and there are many tourist attractions such as Namsan, Chungmuro, Deoksugung, and Korea House in short distance. Japanese-speaking staffs are waiting 24 hours to provide perfect service, and a transformer is installed in each room for tourist’s convenience upon using electric appliance.

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Kumkang - Gangnam Branch
Seoul(Seocho-gu)

Kumkang Shoes is Korea's leading fashion retailer specializing in formal, casual and athletic footwear, as well as trendy clothing and accessories. Located on the famous Gangnam-daero Boulevard, Kumkang Gangnam carries a wide selection of trendy footwear for both men and women. Moreover, customers may receive free product consultation from product specialists at the customer service center.

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Cheong Kwan Jang - Namdaemun Branch
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Cheong Kwan Jang is Korea's leading producer of six-year-old Korean red ginseng products, which are sold nationwide as well as in over 60 countries worldwide including the United States, Japan, Hong Kong and Taiwan. Located in close proximity of major tourist attractions, the main Cheong Kwang Jang branch in Namdaemun-ro carries a wide selection of red ginseng products, including red ginseng extract and root ginseng, as well as red ginseng candy and chocolate, which are popular gifts and souvenirs.

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Migliore - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

Migliore Shopping Mall, located in Myeong-dong, provides customers with easy access to its stores, as it is directly connected to the Myeongdong Subway Station (Seoul Subway Line 4) and also has its own parking facility. If Dongdaemun claims to be the shopping district for teenagers, Myeong-dong is regarded as the shopping district for youth in their 20’s. Throughout the area, signs are written in English, Chinese and Japanese for foreign visitors. Many shops in this district sell unique self-designed and up-and-coming designers' clothes, bags, shoes, and fashion accessories at very reasonable prices. This is a one-stop shopping spot for fashion items that will dress you from head to toe. Right outside of the 1st floor of the Migliore building, an outdoor stage has been erected for various fashion shows, concerts, and festivals.

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Park Young Sook Bedding (Atelier Seoul)
Seoul(Jongno-gu) , Insadong・Jongnon

Park Young Sook Bedding (Atelier Seoul) is the gallery of the modern potter, Park Young Sook. It displays and sells white porcelains representing the Chosun Dynasty, Buncheong ware, and ceramics with modern flavors. Various items include flower vases, decorative ceramics, and daily use earthen ware. Park Young Sook also opened her store (PAHK NY) Lin New York in 2002. Queen Elizabeth II of England visited her store in 1999 as well.

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