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Eunho Sikdang
Seoul(Jung-gu) , Namdaemun・Seoul-Station

For three generations, Eunho Sikdang has been steadily maintaining the same taste of the original kkori gomtang, (oxtail soup) that they first made when they operated a street vendor stall in Namdaemun Market 70 years ago. In addition to oxtail soup, you can also have doganitang (ox knee and beef stew), seolleongtang (a thin, milky-white beef soup made from slowly simmered oxtails and bones), and suyuk (steamed pork).  

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Lotte World Aquarium
Seoul(Songpa-gu) , Jamsil(Lotte World)

With the motif of "Communication between people and the ocean," Lotte World Aquarium is located in the B1-2 floors of the popular downtown amusement park, Lotte World. Visitors to Lotte World Aquarium can learn about the marine life from both rivers and oceans, while exploring the various themed areas

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Hard Rock Cafe Seoul
Seoul(Songpa-gu) , Jamsil(Lotte World)

Hard Rock Cafe Seoul is located at the iconic Lotte World Mall in Jamsil, one of Seoul's greatest new landmarks. Enjoy an unobstructed panoramic view of Seoul and Seokchon Lake from your table.The restaurant even has a retail shop as your enter, as well as a bar and live performances from house bands as well as other well-known international and local musicians. The posh restaurant boasts various cuisines, from their legendary home-made burgers to exquisite Korean inspired dishes hand crafted by internationally renowned chefs. The shop sells world famous Hard Rock merchandise, such as various collectibles and T-shirts.Philanthropy is a big part of Hard Rock culture. Some of the biggest names in music, such as Bon Jovi, John Lennon, Shakira, and Green Day, have participated in their Signature Series T-shirt and pins program. A large part of the proceeds from these items go to the artist’s favorite charity. The latest Signature Series collection was designed by 7-time Grammy Award winning artist Rihanna! High ceilings, a stage for live music, a dance floor, and state-of-the-art music equipment come together to create an unforgettable memory for you.

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Parnas Mall
Seoul(Gangnam-gu)

Grand Intercontinental Seoul now introduces the first premium & casual shopping mall, called Parnas.Shopping, food, beverages, and cultural activities are at your disposal all in one place that offers a home-like atmosphere.

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ARTIST CHOCOLATE Sunshine Dongdaemun Branch
Seoul(Jung-gu) , Dongdaemun

Photo / 写真 / 照片(instagram) @sunshine_kpop_official K-POP Galaxy: Your Ultimate Destination for Idols' Albums and Merch at Artist Chocolate Dongdaemun All Things Hallyu: Dive into the World of K-POP Idols' Merchandise and Albums at Artist Chocolate Dongdaemun K-POP Treasure Trove: Find Every Idol's Album and Merchandise at Artist Chocolate Dongdaemun Step into the heart of K-POP culture at Artist Chocolate Dongdaemun - your ultimate destination for Hallyu indulgence, now situated in the bustling Doota Mall on B2 floor, a move from its previous Myeongdong location. This vibrant store is a dream come true for K-POP enthusiasts and chocolate lovers alike, merging the world of music and sweet treats in Seoul's premier shopping district. As you explore the store, immerse yourself in a world where premium Belgian chocolate meets K-POP glamour. The Artist Chocolate Dongdaemun store proudly presents the "SM Artist Premium Chocolate" series, a feast for the senses featuring beloved groups like Girls' Generation, Super Junior, NCT 127, NCT DREAM, and aespa. Each chocolate box, a treasure trove of six pieces adorned with artist photos, characters, and logos, also includes an enchanting acrylic magnet showcasing the artists' faces or characters, all crafted from 100% pure cocoa butter by Belgium's esteemed chocolate brand, Belcolade.   Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official But the delights don't stop at chocolate. The store offers an extensive range of K-POP idol-themed merchandise, from the irresistible TinyTAN characters inspired by BTS, spreading messages of hope and courage, to exclusive goods featuring idols like SEVENTEEN, Red Velvet, and NCT. With albums, character goods, and other memorabilia showcasing these global icons, fans can dive deep into the world of their favorite idols. Beyond sweets and sounds, the store's array of idol-themed items – including stickers, toothbrushes, coin wallets, keyrings, character masks, pens, tin cases, and bags – ensures there's something for every fan. Each group enjoys its dedicated zone within the store, offering signed albums, photobooks, and unique memorabilia perfect for creating lasting memories or taking commemorative photos. Photo / 写真 / 照片(instagram) @sunshine_kpop_official With products ranging from the affordable to the premium, the Artist Chocolate Dongdaemun store is poised to become a must-visit for international fans of the Hallyu wave planning a trip to South Korea. Moreover, the store is set to expand its offerings, including premium chocolates from other beloved K-POP groups like Red Velvet, SEVENTEEN, and TOMORROW X TOGETHER (TXT), promising even more reasons to visit. Discover the ultimate K-POP experience at the Artist Chocolate Dongdaemun store, located in the heart of Dongdaemun district, within Doota Mall's B2 floor. This unique shopping haven is where your passion for Hallyu stars and sweet cravings collide, offering an unparalleled selection of idol-themed goods and mouthwatering chocolates. Don't miss this distinctive destination for a deep dive into the K-POP universe, making unforgettable memories with exclusive merchandise and exquisite chocolates!

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Dongdaemun Fashion Town Special Tourist Zone
Seoul(Jung-gu) , Dongdaemun

Regarded as the capital of Korea’s fashion industry, Dongdaemun Fashion Town is a fashion town that never sleeps. Reports state that 45% of Seoul’s foreign tourists have also visited Dongdaemun Fashion Town.The Dongdaemun Fashion Town Special Tourist Zone consists of both wholesale and retail markets. The town started as a traditional market for wholesale, but the advent of modern shopping buildings now allows shoppers to purchase either in wholesale or retail. Dondaemun appeals to many travelers as it is easily accessible by public transportation. The fashion town is conveniently located near Dongdaemun Station (Seoul Subway Line 1 & 4) and Dongdaemun History & Culture Park Station (Seoul Subway Line 2).Dongdaemun Fashion Town is more than just a place for selling clothes; the entire process, from planning to production also takes place here. The setting is preferred by young designers who are looking to challenge themselves. The surrounding area has also been revitalized through the positive ripple effects brought about by events and performances organized by the shops and malls in the town.The name of the town came from Dongdaemun Gate, originally called Heunginjimun Gate. The gate was built during the Joseon Dynasty and is located in the vicinity of Dongdaemun Fashion Town.[Dongdaemun Fashion Town Special Tourist Zone]Areas included: Areas around Dongdaemun Design Plaza, newly established and traditional MarketsArea size: 585,709 ㎡Tourist attractions: Dongdaemun History & Culture Park, Cheonggyecheon Stream, Chungmu Art Hall, shopping malls (Doota, Migliore, etc.), wholesale clothing mall and traditional market.

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Dongdaemun History & Culture Park
Seoul(Jung-gu) , Dongdaemun

At Dongdaemun History & Culture Park, traditional buildings, relics, ruins, and cutting edge modern cultural facilities come together harmoniously. Seoul Fortress, Igansumun Water Gate, Dongdaemun History Exhibition Hall, Dongdaemun Excavation Site Exhibition Hall, Dongdaemun Stadium Memorial Hall, an event hall, and Design gallery can all be found at the park. Also, the remains of the old Dongdaemun Baseball Stadium can still be seen, including two stadium light towers used for night games and a giant torch. During the construction work of the park, remains and relics were unearthed, including Igansumun Water Gate and Chiseong (the first defense facility found) of Seoul Fortress, 44 buildings sites from as early as the Joseon Dynasty including Hadogamteo Site (military training ground), and 1,000 relics including Joseon Baekja (white porcelain of the Joseon Dynasty) and Buncheong Sagi (grayish blue powdered ceramics) from the early Joseon Dynasty through the Japanese colonial rule period. The excavated relics and remains will be restored and exhibited around the park.

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Bobo Hotel - Goodstay 보보호텔 [우수숙박시설 굿스테이]
Seoul(Mapo-gu) , Hongik-University-Area

Opened in 1978 at the Seogyo intersection in the Hongik University area, Bobo Hotel became so popular that the intersection was often referred to as the “Bobo Sageori (Bobo 4-way intersection).” Bobo’s chic yet comfortable atmosphere and unique design concept reflects the area’s youthful energy. Bobo Hotel strives to be comfortable yet energetic space where guests can escape from their hectic city life. Being close to the Hangang River, it offers magnificent night views of Yanghwadaegyo and Seongsandaegyo Bridges.

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COEX InterContinental Seoul
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located adjacent to the COEX Convention and Exhibition Center and a casino in the Korea World Trade Center complex, COEX InterContinental Seoul is a one-stop business and entertainment destination in southern Seoul. Guests can conveniently access Bongeunsa Temple right across the street, as well as Grand InterContinental Hotel connected through Asia's largest underground mall, COEX Mall, which houses trendy shops, restaurants and 16 theaters. Also, guests can travel to and from the international airports conveniently through the city airport terminal.

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Banpo Hangang Park
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Banpo Hangang Park is located on the southern side of the river centering on Banpo Bridge (Jamsu Bridge) between Hamnam Bridge (upstream) and Dongjak Bridge (downstream). The Rainbow Fountain built on both sides of Banpo Bridge is registered 2008 in The Guinness Book of Records as the longest bridge fountain in the world with the total length of 1,140m. The bridge starts from Banpo Hangang Riv. Park created under the project of Hangang Renaissance Project. At night, over 200 lightings creates a fantastic view of a beautiful rainbow.Plus, there are sports facilities including Bubble Playgournd, Inline Skating Track, soccer field, and basketball court. You may also enjoy the gorgeous view of Hangang river and sky scrapers on the riverside from Gureum and Noeul café, lookout places located on the southernmost part of Dongjak Bridge.Seoraeseom which connects from Banpo Hangang River Park is an artificially created island to provide refreshing and leisure place for Seoul urbanites. Every spring, the place is flooded with waves of rape flowers and people to enjoy picnic and spring events like ‘Searaeseom Butterfly, Rate Flowers Festival’.Your joyful experience in the park doesn’t end here - there are more things to see and enjoy including a nature experience field, boat quay, bike lane, and picnic spots.

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