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COEX InterContinental Seoul
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located adjacent to the COEX Convention and Exhibition Center and a casino in the Korea World Trade Center complex, COEX InterContinental Seoul is a one-stop business and entertainment destination in southern Seoul. Guests can conveniently access Bongeunsa Temple right across the street, as well as Grand InterContinental Hotel connected through Asia's largest underground mall, COEX Mall, which houses trendy shops, restaurants and 16 theaters. Also, guests can travel to and from the international airports conveniently through the city airport terminal.

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Hanwoori
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This place specializes in shabu shabu with 24 years of tradition that insists on using original Korean beef fillet. This Korean beef is mouthwatering as it is directly delivered from a farm in Gwangju, Jeonnam, each day. The organic seasonal vegetables with shabu shabu, the hand-made soy bean curd and the springy noodles in a rich broth are delightful.*Best Korean Restaurant as designated by The Seoul Metropolitan Government

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ARTIST CHOCOLATE Sunshine Dongdaemun Branch
Seoul(Jung-gu) , Dongdaemun

Photo / 写真 / 照片(instagram) @sunshine_kpop_official K-POP Galaxy: Your Ultimate Destination for Idols' Albums and Merch at Artist Chocolate Dongdaemun All Things Hallyu: Dive into the World of K-POP Idols' Merchandise and Albums at Artist Chocolate Dongdaemun K-POP Treasure Trove: Find Every Idol's Album and Merchandise at Artist Chocolate Dongdaemun Step into the heart of K-POP culture at Artist Chocolate Dongdaemun - your ultimate destination for Hallyu indulgence, now situated in the bustling Doota Mall on B2 floor, a move from its previous Myeongdong location. This vibrant store is a dream come true for K-POP enthusiasts and chocolate lovers alike, merging the world of music and sweet treats in Seoul's premier shopping district. As you explore the store, immerse yourself in a world where premium Belgian chocolate meets K-POP glamour. The Artist Chocolate Dongdaemun store proudly presents the "SM Artist Premium Chocolate" series, a feast for the senses featuring beloved groups like Girls' Generation, Super Junior, NCT 127, NCT DREAM, and aespa. Each chocolate box, a treasure trove of six pieces adorned with artist photos, characters, and logos, also includes an enchanting acrylic magnet showcasing the artists' faces or characters, all crafted from 100% pure cocoa butter by Belgium's esteemed chocolate brand, Belcolade.   Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official But the delights don't stop at chocolate. The store offers an extensive range of K-POP idol-themed merchandise, from the irresistible TinyTAN characters inspired by BTS, spreading messages of hope and courage, to exclusive goods featuring idols like SEVENTEEN, Red Velvet, and NCT. With albums, character goods, and other memorabilia showcasing these global icons, fans can dive deep into the world of their favorite idols. Beyond sweets and sounds, the store's array of idol-themed items – including stickers, toothbrushes, coin wallets, keyrings, character masks, pens, tin cases, and bags – ensures there's something for every fan. Each group enjoys its dedicated zone within the store, offering signed albums, photobooks, and unique memorabilia perfect for creating lasting memories or taking commemorative photos. Photo / 写真 / 照片(instagram) @sunshine_kpop_official With products ranging from the affordable to the premium, the Artist Chocolate Dongdaemun store is poised to become a must-visit for international fans of the Hallyu wave planning a trip to South Korea. Moreover, the store is set to expand its offerings, including premium chocolates from other beloved K-POP groups like Red Velvet, SEVENTEEN, and TOMORROW X TOGETHER (TXT), promising even more reasons to visit. Discover the ultimate K-POP experience at the Artist Chocolate Dongdaemun store, located in the heart of Dongdaemun district, within Doota Mall's B2 floor. This unique shopping haven is where your passion for Hallyu stars and sweet cravings collide, offering an unparalleled selection of idol-themed goods and mouthwatering chocolates. Don't miss this distinctive destination for a deep dive into the K-POP universe, making unforgettable memories with exclusive merchandise and exquisite chocolates!

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YG Republique
Seoul(Jung-gu) , Myeongdong

YG Republique is an eat-out brand/restaurant operated and owned by YG Entertainment. The restaurant is a multi-faceted restaurant complex which combines,”Samgiripujutgan( meaning: Three-Way Butcher),” a diet salad cafe called,”3Birds,” a pub called, “K-PUB,” which you can drink a wide varieties of beer, and three more stores. Don’t forget to stop by, “All That YG,” which is a merchandising store that sells figure models, hats, and t-shirts, which are based on YG artists!  

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Bank of Korea Money Museum
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

The Bank of Korea Museum, open in celebration of the 50th anniversary of the foundation of the Bank of Korea, introduces the history of the currency culture home and abroad through the history and related documents of the Bank of Korea. In doing so, the museum aims to raise public awareness on currency culture while highlighting the importance of price stabilization in the development of the economy.The museum is not just a cultural space, but also a great place for hands-on education. The museum currently preserves & presents around 4,500 kinds of international and domestic currency as well as documents related to the work done by the Bank of Korea. Other exhibitions explain the minting process and the recognition of counterfeits as well as displaying systematic research documents on money and the state economy.

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National Souvenir Center
Seoul(Jongno-gu) , Insadong・Jongnon

The National Souvenir Center is a duty free shopping complex that sells Korean souvenirs, including crafts, pottery, lacquerware inlaid with mother-of-pearl, traditional food items, and Korean celebrity memorabilia. Visitors can expect to find items that are made by renowned local artists as well as of cultural and historical significance.

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3CE Cinema
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

3CE opened its flagship store in March 2015 at Lotte Department Store Bundang Branch. The first exclusive shop also opened later at Sinsa-dong Garosu-gil Road. 3CE Cinema is a movie-themed cosmetics store. Make-up booths with colorful lighting and props in cute baby pink colors will make the visitors feel as if they've become actresses.

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Dongdaemun Design Plaza
Seoul(Jung-gu) , Dongdaemun

Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events. Registration for touring the architecture is available on-site and other event schedules and kid program information are available on the website.

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Bongwon Calligraphy
Seoul(Jongno-gu) , Insadong・Jongnon

Located around the Insa-dong Street Intersection, Bonwon Calligraphy has provided customers with top-notch calligraphic supplies for over 30 years. Products are especially well priced because the shop is involved in both manufacuring and selling supplies. Being one of the largest of its kind in Insa-dong, the shop is frequented by calligraphic experts. Customized products are available upon request. 

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Eunho Sikdang
Seoul(Jung-gu) , Namdaemun・Seoul-Station

For three generations, Eunho Sikdang has been steadily maintaining the same taste of the original kkori gomtang, (oxtail soup) that they first made when they operated a street vendor stall in Namdaemun Market 70 years ago. In addition to oxtail soup, you can also have doganitang (ox knee and beef stew), seolleongtang (a thin, milky-white beef soup made from slowly simmered oxtails and bones), and suyuk (steamed pork).  

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