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Achasanseong Fortress
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Achasanseongseong Fortress boasts magnificent views of the Hangang River and skyline. The 200m-high mountain fortress wall was built to face southeast, towards the Hangang River. It is also called Janghan-seong or Gwangjang-seong. A fierce battle was once fought here among Gogury, Baekjae and Silla because of its strategic location during the period of the Three Kingdoms. King Gae-Ro of Baekje (reign 455 ~475) died in the war by the Goguryeo forces sent by King Jang-Su (reign 413 ~ 491) and General Ondal of Goguryeo was also killed in a battle with the Silla army in 590.Mt. Achasan is popular as a citizens’ resting place with a historical trail and a natural park including various facilities such as walkway, mountain walkway, a badminton court, a wrestling range, an archery range, various amusement facilities for children, benches, and pavillion.

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Bulgogi Brothers - Gangnam Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bulgogi is a Korean word referring to all types of grilled meat. During the 1950s, grilled meat used to be called ‘Seolyameok’ or ‘neobiani’. When introduced to Japan, Bulgogi became known as Yakiniku. Depending on the recipe, both salted or seasoned meat are considered Bulgogi. Bulgogi Brothers is a new Korean food concept restaurant where high quality Bulgogi is served amongst a stylish interior with chic jazz music and sophisticated lighting without the annoyance of smoke. The restaurant offers a wide selection from their menu including different types of local bulgogi dishes (e.g. Gwangyang-style and Eonyang-style), grilled Hanu (Korean-bred beef), cold noodles, bibimbap, and stews. Recently, the restaurant has introduced 13 different kinds of traditional liquor leading the efforts to promote quality Korean traditional liquors to a wider audience.

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Museum Kimchikan
Seoul(Jongno-gu) , Insadong・Jongnon

Since its foundation in 1986, the museum has displayed historical relics related to kimchi, different types of kimchi, mock-ups of the kimchi-making process, and information about the efficacy derived from the kimchi fermentation process. The museum now has changed its name to Kimchikan and has relocated to Insa-dong, a center of hallyu. Kimchikan aims to provide visitors with fun hands-on activities and a variety of information on kimchi. Visitors will learn about the origin and history of kimchi through historical books, paintings, and writings. Various types of kimchi containers, along with traditional kitchen utensils that were used to prepare it, will also be introduced. Various models show specific types of kimchi that were developed in regions all over Korea.

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Common Ground
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Korea's first pop-up store built with shipping containers, Common Ground is approximately 5300 square meters in scale, made up of 200 large containers and is capable of transforming into different structures or moving into different places.Mega-sized mainstream brands are hard to spot in the common ground. Instead, new and trendy mid-sized shops by up-and-coming new designers and editorial shops can be found here.On the central square of the ground market, a weekend market is held with different themes. In addition, various events such as exhibitions and performances continue to entertain the shoppers while playing its role as a cultural space. On its 3rd floor terrace, famous restaurants sprawl along the sides of the alley. If you feel like having a light snack, you can also pop down to the food trucks on the market ground that offers an exotic gastronomic dining experience.

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Seungjin Toy
Seoul(Jongno-gu) , Dongdaemun

Seungjin Toy Palace is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. Located along 'Toy Street' of Changsin-dong, Seungjin Toy Palace carries one of the nation's largest selections of toys. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.'

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Jam Sil Tourist Hotel
Seoul(Songpa-gu) , Jamsil(Lotte World)

Jam Sil Tourist Hotel is located in Jamsil, Seoul near the City Air Bus Terminal, Coex (World Trade Center in Seoul), Jamsil Olympic Stadium, Lotte World, and other major attractions and agencies. It is right by the Seoul circular highway, allowing guests who are traveling by car to go easily to and from the Seongnam and Bundang areas without running into heavy traffic.The hotel is only a 7-8 minute walk from Exit 3 of Sincheon Station on subway line 2 and offers a simple and modern accommodation concept perfect for business travelers.

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Teumsae Ramyeon
Seoul(Jung-gu) , Myeongdong

Opened in 1981, this diminutive restaurant has been attracting customers with its mouthwatering ramyeon noodles for more than 20 years. The restaurant’s unique ramyeon recipe includes an ultra-spicy broth with lots of red pepper seasoning, chewy noodles, egg, and bean sprouts. Even Koreans, who are used to eating spicy kimchi, sometimes shed tears while eating this fare. Besides the food, the ambience is fun, with interesting messages written by customers attached to the ceiling and the walls. The restaurant has created its own jargon that is recognized only by regular customers: ramyeon is called ppal-gye-tteok (spicy red soup with egg and rice cake), and yellow pickled radish is called pineapple, to name a few of the coined terms. The menu board lists the price of ramyeon as W30,000 confusing first-time visitors. But don’t panic: an extra zero (0) was just added for fun! TIP: (1) Take some souvenir pictures using the walls and the ceiling as a background (2) Try putting some cold rice in your ramyeon for an interesting, less spicy taste.

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The shop at KOREA HOUSE
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The shop at KOREA HOUSE strives to promote traditional crafts and culture through their products. This store plays an important role in the production of traditional crafts globally.The shop's wares are created using traditional patterns, designs, and sculptural aesthetics in accordance with traditional craftsmanship. Visitors can also learn more about Korean crafts culture at the shop.

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Samkim - Myeongdong Main Branch
Seoul(Jung-gu) , Myeongdong

Following extensive years in researching about kimchi and its scientific benefits, Samkim has succeeded in producing its own unique brand of kimchi that is unique in flavor and quality.Many dishes at the Samkim restaurant combine kimchi and pork belly ('samgyeopsal' in Korean) since kimchi researchers found that the two foods seem to complement each other perfectly (hence, the name was made combining the two words' first syllable). According to researchers’ findings, kimchi raises your metabolism rate slightly as you eat, reducing the amount of fat that the body takes in while eating the pork belly.To apply its kimchi findings, Samkim opened restaurants all across the country, starting with its flagship restaurant in Myeong-dong. Some of the most popular dishes among both foreign and local diners are the kimchi stew, kimchi pancake and rolled kimchi.

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Pildongmyeonok
Seoul(Jung-gu)

Most foods from the northern region are characterized by their mild taste. In particular, Pyeongyang-style cold buckwheat noodles has a milder flavor compared to Hamheung-style cold noodles. Pildongmyeonok's cold buckwheat noodles may taste bland for those who are used to stronger flavors or seasonings, but it is praised by others who prefer mild flavors. The neat after taste of broth and chewy noodles are enough to delight one's tastebuds. Pyeongyang-style dumplings is another popular dish at Pildongmyeonok.    

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