“Saturday Traditional Folk Play” is a regular performance of important intangible cultural assets designated by the Korean government and Busan local government. The purpose of the performance is to introduce traditional folk plays designated as Busan’s intangible cultural assets to domestic and foreign tourists and promote the artistic superiority of Korean culture. The audience can understand tradition and culture specific to Busan by experiencing various folk plays handed down from generation to generation. In addition, the performance expands the opportunity for not only Busan citizens but also visitors to enjoy traditional cultures, paving the path for culture education to reduce cultural gap between generations. By integrating performances with tourist attractions, Busan will make a step forward as a famous region loved by domestic and international tourists.