Seoul(Jongno-gu) , Insadong・Jongnon

There are ancient palaces well-matched with modern buildings in Jongno Cheonggye Special Tourist Zone. Not only cultural assets from Joseon Dynasty, such as Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace and Jongmyo Shrine, but a number of museums are also located in this zone. Those who visit this zone can encounter diverse streets like Insa-dong Culture Street, Gwancheol-dong Street of Youth, Jewelry Shopping Street, Seun Electronics Market, Lighting Store, Gwangjang Market and Stationary Store Street. Besides these areas, there is still more to see in this zone. Today, the zone is a must-visit place for foreign tourists. Visitors can experience Korean culture and traditions at Sancheong-dong, Bukchon and Insa-dong. Bukchon offers Hanok (Korean traditional house) stays and cultural experiences, and visitors can feel the aesthetic essence of Korean culture. Restaurants around Insa-dong and Samcheong-dong serve fusion cuisine as well as traditional dishes. Along the streets are galleries of various sizes where one can spend some quiet time. Gwanghwamun Gate, where newspaper companies, government and public agencies and bookstores are located, is a great place to learn about the lifestyle and culture of people in Seoul. The trail along Cheonggyecheon Stream is well-managed. In the area around Jongno there are more than 14,000 shops and stores dedicated to fashion, including clothing and footwear, jewelry, electronics, stationary goods and accessories. There are many unique things to see. Many of them are old and have stood witness to the ups and downs of the area for decades. Various festivals take place in the area around Jongno and Cheongyecheon Stream, and it is worthwhile to take a look at the narrow alleys that hold on to the atmosphere of an old neighborhood. It is also near Cheongwadae, the presidential residence. For a Cheongwadae tour, it is required to submit an application in advance. * Current State Jongno & Cheonggye Special Tourist Zone 1) Districts Covered: Gwanghwamun Building~ Sungin-dong Intersection (Areas around Seorin, Gwancheol, Gwansu, Jangsa and Yeji-dong, parts of Sinmunno 1(il)-ga, Jongno 1 (il) to 6 (yuk)-ga, Changsin-dong, Jongno-gu, Seoul) 2) Area: 540,602㎡ * Tourist Attractions palaces, art galleries, museums, Changdeokgung Palace and Jongmyo Shrine (UNESCO World Heritage)


Seoul(Jongno-gu) , Insadong・Jongnon

Palais de Seoul is an art gallery that first opened in January 2010 in Tongui-dong, Seochon of Gyeongbokgung Palace, a rising hub of culture and art in Seoul. Palais de Seoul, meaning a palace in Seoul in French, is 330py in size with 1 basement floor and 2 floors above the ground. The gallery houses three exhibition halls, an art shop on the first floor and a rooftop garden that accommodates various events and opening ceremonies for the exhibitions the gallery holds. Hosting various genres of exhibitions ranging from paintings, photos, videos, body paintings to glass installations, the art gallery has been leading the effort to promote the work of art of the famous artists from home and abroad, as well as some experimental artwork of new young talents.


Seoul(Jung-gu) , Myeongdong

Nana Residence is located in Myeong-dong, the center of business, tourism, and shopping in Korea. It is popular among foreign tourists who visit Korea with convenient transportation and clean facility, and it is easy to use famous department stores, shopping malls and duty-free shops as they are located in 5 minutes distance by walking. In addition, it is the best place for tourism in Seoul because Gyeongbokgung Palace, Insa-dong, Namdaemun Market, Dongdaemun Market, Itaewon and Cheonggyecheon Plaza are located in 20 minutes distance by walking. Getting out of the entrance, there are many things to see, do and eat around which is a special feature of this place.


Seoul(Jongno-gu) , Insadong・Jongnon

The street in front of Cheongwadae (Blue House) is open to the public and includes both Hyoja Samgeori (Hyoja three-way intersection) in Hyoja-dong and Palpan Samgeori (Palpan three-way inetersection) in Palpan-dong. When walking along Hyoja-ro Road from Gyeongbokgung Station, sights include a fountain, Mugunghwa Garden, Yeonmugwan Hall, Daegogak and Yeongbingwan Hall.Cheongwadae Sarangchae consists of one basement level and two above-ground levels, including Korean Culture Exhibition Hall, Planned Exhibition Hall, a gift shop, and rest area (Korean Food Promotion Hall, Café) on the first floor and Cheongwadae Hall and Haengboknuri Hall on the second floor. Daegogak Hall houses a book donated to former president, Kim Young-sam for expressing the past spirit of Sinmungo (Petitioner's drum from Korean History). Yeonmugwan Hall is a martial art and fitness center for guards. Mugunghwa Dongsan, formed after the ansa (Safe House) was demolished in 1993, includes a well, mock fortress, and rest area. Located behind Mugunghwa Dongsan is Apostolic Nunciature in Korea and Chilgung (Seven Palaces).At the beginning of the street in front of Cheongwadae, dense trees and beautiful flower gardens decorating both sides of the road make it a nice place for taking a walk. The area from the north gate of Gyeongbokgung Palace, Chunchumun, to the main gate of Gyeongbokgung Palace, Geonchunmun, is Samcheongdong-gil Road. This road is home to many art galleries, including Kukje Gallery, Growrich Gallery, Gallery Hyundai, and Jin Art gallery, in the area of Hyoja-ro.


Seoul(Gangseo-gu) , The Western Part of the Seoul

Bongraeheon serves savory royal Korean dishes in a great natural environment. It was designated a Proud Korean Restaurant in 2007 by the Seoul Metropolitan Government. It is located in a traditional Korean building built by Lee Il-gu, a master carpenter and Human Cultural Property who participated in the restoration of Gyeongbokgung Palace. With high ceilings, the whole building has a soothing smell of pine. It’s a popular place for business dining as well as the first meeting between the parents of soon-to-be bride and groom. The restaurant specializes in course meals including gujeolpan, geonoljeolpan, sinseonno, jeonbokcho, hanbang kkorijjim, and stone baked mushrooms.


Seoul(Jung-gu)

New Kukje Hotel has 142 guestrooms and several subsidiary facilities including a banquet hall, a men's sauna and a restaurant. Moreover, its location, in central Seoul, provides guests with easy access to heritage sites such as Deoksugung Palace and Gyeongbokgung Palace, cultural attractions such as Gwanghwamun Plaza, Insadong and Cheonggyecheon Stream, as well as shopping districts such as Dongdaemun Market, Namdaemun Market and Myeongdong.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Kumho Museum of Art was opened to celebrate the diversity of art. The museum displays new pieces of art from promising new artists and accomplished artists every year. The museum first opened its doors in Gwanhun-dong in 1989, but moved to a larger area in 1996 where it stands today. The Kumho Museum of Art stands on the east side of Gyeongbokgung Palace. The museum is surrounded by other cultural and folk museums. The B1 floor features artwork of new artists while the 1st and 2nd floors feature project exhibitions and invitation exhibits. About once a year foreign artists are invited to display their art in the museum. There are official invitation exhibitions of seven artists yearly. These are artists who have strongly influenced Korean art. On the 3rd floor of the museum is a small concert hall, also known as Kumho Recital Hall. Although the capacity is only 171 people, all concerts are executed with professional care. On the 1st floor there is a coffee shop and an art shop. The coffee shop and art shop remain open on days the museum is closed. 


Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyodaeje (종묘대제), Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol (어가행렬), the fabulous royal parade dating from the Joseon Dynasy, which is truly a sight to behold as it moves through the modern city. Over 1,200 people proceed from Gyeongbokgung Palace, pass through downtown Seoul via Sejongro, Jongro 1, 2, and 3-ga, and finally arrive at Jongmyo.Jongmyo Daeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon Dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyo Daeje was reinstated and has been held every year since in May.Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon Dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.To participate in the ceremonial rite, the kings of Joseon traveled to Jongmyo Shrine with princes and subjects in the eogahaengnyeol royal procession. Today, its reenactment features a king mounted on a royal palanquin and accompanied by civil and military officials and guards that stretch to the front and rear of the procession.The Jeongjeon Jehyang rituals are held according to Confucian tenets, largely consisting of the greeting, serving, and bidding farewell to the spirits. Each procedure is accompanied with Jongmyo Jeryeak, a ritual music performance played with pyeongyeong, bokgo and other traditional instruments, and parilmu, a dance performed by 64 female dancers.Jongmyo Jeryeak, Korea’s Important Intangible Cultural Property No. 1, was created under King Sejong the Great and adopted by King Sejo. The name refers to the entire series of music and dance performed during the Jongmyo rituals. Distinct music is played for each procedure of the Jongmyo Jerye rituals with accompanying songs called Jongmyoakjang and Ilmu dances called botaepyeongjimu and jeongdaeeopjimu.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Bukchon Museum Old Fragrance displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. For hundreds of years, treasured items in each household were passed down from generation to generation, but since Korea’s rapid development in the second half of the 20th century many of these became obsolete. Opened in 2003, the Bukchon Museum Old Fragrance seeks to preserve artifacts and present them in a cozy, homey environment where visitors can get a sense of how each object was used in daily life. The museum is full of household articles that were absolutely essential parts of life in the past, such as ‘maetdol’ (millstones used for grinding beans or mung beans), ‘jangdok’ (crocks for soy sauce or red pepper paste), and ‘yogang’ (Korean chamber pots that were kept in rooms and used as urinals at night). Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.From Samcheong-dong (near Gyeongbokgung Palace) to Wonseo-dong (near Biwon, a royal garden in Changdeokgung Palace), Bukchon is an area well-known for its hanok houses (traditional Korean houses). Thanks to the complex structure of hanok, collectors were able to unearth a wide range of articles hidden in storage rooms, under floorboards, and in attics.Visitors to the museum with 10-15 people in their party may participate in programs that allow them to make old-fashioned toys or take part in making ssukgaetteok (rice cake made using mugwort).Near the Bukchon Museum Old Fragrance there are many colorful attractions worth visiting: the Bukchon Hanok Village, Samcheong Park, The Owl Museum, ToyKino Museum, the World Jewelry Museum, and the National Palace Museum of Korea, as well as royal palaces such as Gyeongbokgung Palace. 


Seoul(Jongno-gu) , Insadong・Jongnon

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong.