Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Get off the subway at Gyeongbokgung Station (Subway Line 3), follow the wall of the Gyeongbokgung Palace and you'll find yourself facing a street with majestic trees whose foliage changes every season. This street leads directly to Samcheong-dong. As you enter Samcheong-dong and walk towards the Samchong-dong Tunnel, you'll come across Samcheongdong Sujebi, located right next to the Prime Minister Legation.Samcheongdong Sujebi became a hit among Japanese tourists, after being featured in a popular Japanese magazine. The main dish here is, of course, sujebi (a traditional Korean soup consisting of chunks of dough and various vegetables). It comes in a pot full of sliced pumpkin, clams, and potatoes. This delicious soup is so tasty that there's almost always people lined up outside the restaurant. Other popular items include dongdongju (traditional Korean liquor) and gamjajeon (a Korean potato pancake that uses only potato starch and no other ingredients). 


Seoul(Jongno-gu)

A once in a lifetime opportunity to learn the secrets to preparing royal Korean court food is currently being offered through Korea’s National Palace Museum. Inside the walls of the Gyeongbokgung Palace garden, this unique cooking class offers hands-on preparation of traditional dishes, a privilege allowed only to the highest ranked servants called “suragan choigo sanggung.” This three-month intensive program held each Friday, and lasting for an hour and a half, offers participants a step-by-step introduction into the culinary world of Joseon royalty (1392-1910). This traditional Korean culinary course covers twelve different types of royal court dishes that were offered up to the king. Renowned for using the freshest and the most valuable ingredients from all over the country, the menu will delight modern palettes as well. Spots should be reserved online prior to the beginning of the first class. This course is taught in Korean, however non-Korean speakers are welcome to request the help of a guide made available by the palace museum upon reservation. The enrollment fee covers ingredients ranging from 5,000 to 10,000 won per dish, due monthly. Expect the total to amount to 50,000 to 60,000 won. Prepared by chefs of the highest caliber, the mistress presiding over the royal kitchen or “choigo sanggung,” used only the most rare and valuable ingredients from across Korea. Each recipe was kept secret, made available only to the top chef of the royal kitchen or “suragan.” An expert in court food instructs the Royal Court Food Cooking Experience at the National Palace Museum of Korea, presenting over 50 different dishes once enjoyed by the kings of Joseon.


Seoul(Jongno-gu) , Insadong・Jongnon

As part of the Creation of Living Palaces project, the Changdeokgung Palace Moonlight Tour offers a unique opportunity to witness and experience palatial beauty. The tour begins from the main gate, Donhwamun Gate (돈화문), and continues on for approximately two hours through Injeongjeon Hall (인정전), Nakseonjae (낙선재), and Huwon (후원, meaning "secret garden"). To make a reservation, visit the Korea Cultural Heritage Foundation website. Reservations are accepted from 20 days before the event.Initially built as a royal villa, Changdeokgung Palace became the central governance compound during the Joseon Dynasty after the former principal palace, Gyeongbokgung Palace, was burned to the ground during the Japanese invasion in the 16th century. In addition to its political significance, the palace is known for its aesthetics and architecture, set against breathtaking natural scenery. In 1997, UNESCO designated Changdeokgung Palace as a World Cultural Heritage site.


Seoul(Seongbuk-gu) , Samcheongdong・The Northern Part of the Seoul

Of the 4 Great Gates (Sukjeongmun, Namdaemun, Dongdaemun, and Seodaemun), established by the Emperor of 1396, Sukjeongmun is called the north gate.Located to the north of Seoul, this gate, with Gyeongbokgung Palace in the center and Changaemun (Jahamun) to the right, make up the wings of the north gate. Due to the possible danger of the area being damaged from all the pedestrians, the Emperor of 1413 planted pine trees and prohibited passing this area. Henceforth, Sukjeongmun became a scenic walkway until the North Korean Communist infiltration of 1968, which prohibited the passing of all civilians.The reopening of Sukjeongmun in April of 2006 has led to the opening of Bukak Mountain in April of 2007 and is in the process of dividing it into 3 courses. Bukak Mountain has been kept well-preserved due to a long period of restriction in this area, and if you climb the mountain, you will be able to see all of Seoul in one breath. 


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The Daelim Museum, founded by the Daelim Group, was first established in Daejeon in 1996 and later moved to Jongno, Seoul in 2002. The art gallery studies, analyzes, and presents modern art through the lens of photography and holds exhibitions centered around photo media.The museum is located in the residential area of Tongui-dong, near the time-honored Gyeongbokgung Palace. The museum, which was designed by French architect, Vincent Cornu, and built by the Daelim Corporation, opened its door to the public in late May, 2002.On the first floor, there is a garden, parking lot, reception desk, storage area, and conference room. On the second and third floor are offices and a 180-pyeong (approx. 595m²) exhibition hall consisting of small and large rooms, a long gallery, and a special high-ceilinged exhibition space. On the fourth floor, there is a seminar room that can seat up to 120 guests and a balcony with a beautiful view. From the balcony of the seminar room, you may enjoy a wide open view of Inwangsan Mt. and Bukhansan Mt. The stained glass panels (designed to reflect the beauty of Korean traditional cloth) and the scenic lounges on the 2nd and 3rd floors of the building add to the overall charm.Above all else, the museum was designed with consideration of the photos, which are very sensitive to humidity, light, and temperature.


Seoul(Jongno-gu) , Insadong・Jongnon

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong. 


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Bukchon Museum Old Fragrance displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. For hundreds of years, treasured items in each household were passed down from generation to generation, but since Korea’s rapid development in the second half of the 20th century many of these became obsolete. Opened in 2003, the Bukchon Museum Old Fragrance seeks to preserve artifacts and present them in a cozy, homey environment where visitors can get a sense of how each object was used in daily life. The museum is full of household articles that were absolutely essential parts of life in the past, such as ‘maetdol’ (millstones used for grinding beans or mung beans), ‘jangdok’ (crocks for soy sauce or red pepper paste), and ‘yogang’ (Korean chamber pots that were kept in rooms and used as urinals at night). Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.From Samcheong-dong (near Gyeongbokgung Palace) to Wonseo-dong (near Biwon, a royal garden in Changdeokgung Palace), Bukchon is an area well-known for its hanok houses (traditional Korean houses). Thanks to the complex structure of hanok, collectors were able to unearth a wide range of articles hidden in storage rooms, under floorboards, and in attics.Visitors to the museum with 10-15 people in their party may participate in programs that allow them to make old-fashioned toys or take part in making ssukgaetteok (rice cake made using mugwort).Near the Bukchon Museum Old Fragrance there are many colorful attractions worth visiting: the Bukchon Hanok Village, Samcheong Park, The Owl Museum, ToyKino Museum, the World Jewelry Museum, and the National Palace Museum of Korea, as well as royal palaces such as Gyeongbokgung Palace. 


Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyodaeje (종묘대제), Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol (어가행렬), the fabulous royal parade dating from the Joseon Dynasy, which is truly a sight to behold as it moves through the modern city. Over 1,200 people proceed from Gyeongbokgung Palace, pass through downtown Seoul via Sejongro, Jongro 1, 2, and 3-ga, and finally arrive at Jongmyo.Jongmyo Daeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon Dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyo Daeje was reinstated and has been held every year since in May.Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon Dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.To participate in the ceremonial rite, the kings of Joseon traveled to Jongmyo Shrine with princes and subjects in the eogahaengnyeol royal procession. Today, its reenactment features a king mounted on a royal palanquin and accompanied by civil and military officials and guards that stretch to the front and rear of the procession.The Jeongjeon Jehyang rituals are held according to Confucian tenets, largely consisting of the greeting, serving, and bidding farewell to the spirits. Each procedure is accompanied with Jongmyo Jeryeak, a ritual music performance played with pyeongyeong, bokgo and other traditional instruments, and parilmu, a dance performed by 64 female dancers.Jongmyo Jeryeak, Korea’s Important Intangible Cultural Property No. 1, was created under King Sejong the Great and adopted by King Sejo. The name refers to the entire series of music and dance performed during the Jongmyo rituals. Distinct music is played for each procedure of the Jongmyo Jerye rituals with accompanying songs called Jongmyoakjang and Ilmu dances called botaepyeongjimu and jeongdaeeopjimu.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Kumho Museum of Art was opened to celebrate the diversity of art. The museum displays new pieces of art from promising new artists and accomplished artists every year. The museum first opened its doors in Gwanhun-dong in 1989, but moved to a larger area in 1996 where it stands today. The Kumho Museum of Art stands on the east side of Gyeongbokgung Palace. The museum is surrounded by other cultural and folk museums. The B1 floor features artwork of new artists while the 1st and 2nd floors feature project exhibitions and invitation exhibits. About once a year foreign artists are invited to display their art in the museum. There are official invitation exhibitions of seven artists yearly. These are artists who have strongly influenced Korean art. On the 3rd floor of the museum is a small concert hall, also known as Kumho Recital Hall. Although the capacity is only 171 people, all concerts are executed with professional care. On the 1st floor there is a coffee shop and an art shop. The coffee shop and art shop remain open on days the museum is closed. 


Seoul(Jung-gu)

New Kukje Hotel has 142 guestrooms and several subsidiary facilities including a banquet hall, a men's sauna and a restaurant. Moreover, its location, in central Seoul, provides guests with easy access to heritage sites such as Deoksugung Palace and Gyeongbokgung Palace, cultural attractions such as Gwanghwamun Plaza, Insadong and Cheonggyecheon Stream, as well as shopping districts such as Dongdaemun Market, Namdaemun Market and Myeongdong.