Seoul(Jongno-gu) , Insadong・Jongnon

With a name derived from Shanghai's beautiful garden, Yu Yuan displays the glamorous exuberance and abundance of Shanghai in the 1920s. Offered menus are mostly based on Guangdong cuisine along with other Chinese regional specialties such as Bejing Duck.  


Seoul(Jung-gu)

The Dongdaemun Fashion Town was slowly developed by Cerestar, Doota, Migliore, Pyounghwa, and wholesalers settling in Dongdaemun. Not only do Koreans shop in these areas, but visitors from Japan, China, Russia, and other countries have been known to frequently shop at both wholesale and retail stores here. The Hyeyang Elysium operates a special order shop (on floor G) for its foreign customers. There are also airport shuttle buses available to further attract more customers visiting from abroad. The merchants of the Hyeyang Elysium have plenty of knowledge in the latest fashions, as they personally research the fashion markets of Japan, Taiwan, and Hong Kong.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Namdaemun Market Bondong Clothing Shopping Center maintains the traditional market atmosphere unique in Korea. It is home to a slew of restaurants (selling such dishes as hairtails boiled in seasonings), butcher's shops, and shops selling food items. Jungangro, in particular, houses many shops specializing in traditional Korean food items (gim, ginseng, and so on), attracting international tourists in general and Japanese tourists in particular. The western side of Bondong Clothing Center is populated by shops selling stationery, art materials, and small electronics.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Usmania is a Pakistani restaurant located in Itaewon. The restaurant imports all its ingredients from Pakistan (except for its meats and vegetables) in order to make the dishes as authentic as possible. Dishes are cooked in a tandoor, a clay oven used in just about every household in Pakistan.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Hyoje-dong in Jongno, Jipbul-gui Hwangso Gopchang (짚불구이황소곱창) specializes in straw-fire grilled bull intestines. Oriental herb powders are used to get rid of the smell of the intestines as well as burn away the fat. The use of straw in the fire further reduces the characteristic odor of the meat. Among the specialty restaurants serving the dish, this particular restaurant is quite famous, thanks in part to its appearance on several TV programs.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Jardin de Chouette initially gained recognition for its jackets and has become a popular shopping destination among fashionistas looking for high-qualiy clothing with unique designs. It is patronized by Korean celebrities such as Kim Tae-hee, Lee Hyori, Han Ga-in, and Song Hye-kyo. Famous for its owl symbol, Jardin de Chouette has an extensive showroom.


Gyeonggi-do(Bucheon-si) , Bucheon

Aiins World is a theme park where miniature recreations of world famous buildings are on display. The miniatures at Aiins World were crafted with such painstaking attention to detail that visitors feel like they are looking at the real thing. People also feel as if they have taken a trip around the world all in one day.The miniature version of the Great Wall of China and Mt. Kilimanjaro, blowing out smoke and ash, attracts many visitors with realistic models as well as sound effects. Other miniatures include the Empire State Building, Rockefeller Center with its famous ice rink, and the street of Broadway in New York City. Aiins World lights up at night, creating a romantic and festive mood. Taking pictures next to some of the most famous structures in the world can be a rewarding experience and fun for everyone.


Seoul(Jongno-gu) , Insadong・Jongnon

Art Center K (formerly Wonder Space) reopened in February 2012, offers art programs in Daehangno, a neighborhood of youth, romance and culture. It also supports artists through creative activities, exchanges, and trainings, while serving as a performing art hall where people can participate in artistic and creative activities.Art Center K's three theaters feature unique stages and audience spaces: Donggeurami (Circular) Theater, Semo (Triangle) Theater, and Nemo (Square) Theater. One stage hosts fun and educational open-run performances for children, while the other two theaters offer popular plays, musicals, concerts, and other cultural events.


Seoul(Gangnam-gu)

Park Gyeong Jae's dedication and passion for fresh ingredients play a key role in offering an excellent sushi experience at Kojima.  


Seoul(Jongno-gu) , Insadong・Jongnon

Jongno is home to a number of famous haejangguk restaurants, and Cheongjinok (청진옥) is considered the forerunner among them. Opened in 1937, the restaurant has been run by three generations of the same family. Beef bones are simmered for more than 24 hours to make a rich broth, and soybean paste is added to neutralize the meaty odor. Ingredients added to the broth include various vegetables, clotted beef blood, beef intestines, and rice. Always crowded, Cheongjinok is open 24 hours a day.