Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Located by several entertainment agencies, Naive Coffee is frequented by many K-pop stars including GOT7’s BamBam and Jackson, Miss A’s Fei, as well as Hyerim, Yubin and Sunmi. Authentic specialty coffees are blended and brewed in-house, daily. Naive Coffee’s signature blends, Oger and Bosanoba, boast a fanatic following, and the caffè latte is extremely smooth and complex with an elegant ratio of coffee and milk. Cold brew coffee packaged in unique beverage cans, is also available for purchase.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

Hannam-dong Rose Bakery is located on the first floor of the Comme des Garcons store, a world famous avant-garde brand launched by Cheil Industries.Rose Bakery is a franchise branch of the French organic bakery, All Day Brunch Bakery. Korea is the third location to open following London and Paris. Rose Bakery is more than just a place to buy bread. Visitors can enjoy simple but enjoyable European-style meals, deserts and beverages made from fresh ingredients just as in the Paris shop.Customers are greeted with a large kitchen immediately upon entry. Many of the produce used in their recipes are displayed on the counters for customers to peruse. Salads, pizza, quiche, and scones are all prepared daily with organic ingredients. Some of the more popular items are the salad selections which vary everyday.


Jeollabuk-do(Jeonju-si)

The Jeonju Korean Traditional Wine Museum offers visitors the unique chance to explore the world of traditional Korean liquor and engage in related hands-on experience programs. At the museum, visitors can see the tools and machines used in the making of alcohol and get a closer look at the different types of Korean traditional wine. Some of the most interesting displays at the museum are the alcohol preparation room and the fermentation room. Thanks to speakers located in these two rooms, visitors are able to hear the amplified sounds of the fermentation process.


Seoul(Jongno-gu) , Insadong・Jongnon

Located close to Dongdaemun Gate and Cheonggyecheon Plaza, Haruyeonga is a great restaurant for a hearty meal after sightseeing or shopping in the surrounding area.Haruyeonga specializes in meat and typical Korean dinning options, including bibimbap with marinated pork, spicy ribs and doenjang stew (bean paste stew) with lean beef brisket. Their stir-fried small octopus is also popular. The Jeju roasted black pork is another must try dish as it is grilled over hardwood charcoal.


Jeju-do(Seogwipo-si) , Seogwipo

Jeongbang Falls is among the top three waterfalls of Jeju-do and is the only waterfall in Asia to fall directly into the ocean. Next to the waterfall is an inscription reading “Seobulgwacha,” referring to Seobul passing by this place. Seobul was a servant of the Emperor of the Chinese Qin Dynasty (BC 259~210) who was ordered by the Emperor to find a substance that would make him immortal. Seogwipo is also said to have gotten its name from this story, meaning "Seobul Headed Back West."On the cliff high above the sea stands an old evergreen tree, leaning out as if ready to fall into the ocean. Approximately 300 meters to the east is another waterfall, Sojeongbang Waterfall. It is a great place to relax during the summer. There is an observatory at the top of the cliff, from which you can command a fine view of the sea.


Daegu(Dong-gu)

Otgol Village was named for its concave topographical features, as three sides (except for the southern side) are surrounded by a mountain. Others believe that the name derives from the groves of lacquer trees (locally called otnamu) in the nearby mountains and fields. Otgol is the clan village of the Gyeongju Choi family, who settled with the arrival of Choi Dong-jip, a scholar in the mid-Joseon era who came and established himself in the area.Otgol Village has a beautiful earthen wall and stone wall spanning about 2.5 kilometers. A tree stands along the wall path: it was not cut down, but the wall was instead built low to accommodate the tree, showing the wisdom and the respect for nature of the people at the time. In the Baekbul Residence, the document bestowed by King Jeongjo to Baekburam Choi Heung-won in appreciation of his deeds remains. Various other relics are also preserved, including old books and identity tags that have been passed down over the generations in the head family, the Seonghaksipdo (The Ten Diagrams on Sage Learning) folding screen, and dishes used in religious services. Nearby is the forest of Oriental Arbovitae in Dalseong, which is the No. 1 Natural Monument of Korea, as well as the Bullo-dong Tumuli Park and Palgongsan Provincial Park.


Seoul(Yongsan-gu)

Blooming Gallery offers diverse handmade acessories by various artists. Rather than a shop focusing on selling, it displays many accessories, paintings, and sculptures for visitors to enjoy. It is a perfecct place to rest and appreciate pieces of art during shopping in the giant I'Park Mall.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

La Yeon takes pride in expressing the traditional tastes of Korea through carefully prepared Korean cuisine. Experience formal Korean dinning through La Yeon's course menus.


Seoul(Dongdaemun-gu) , Dongdaemun

Located in Dongdaemun-gu Seoul (the largest distribution market of herbal medicine in Korea), the museum is situated on the grounds of Bojewon, a medical institution that was in operation during the Joseon Dynasty. The Seoul Yangnyeongsi Herb Medicine Museum was established with the goal of preserving and developing Korea’s herb medicine culture. It has on display oriental relics and samples of medicinal herbs.Opened on September 13, 2006, the museum boasts a wide assortment of items: 500 pieces of equipment used by practitioners of herbal medicine, 420 artifacts related to the field of oriental medicine, and about 350 herbal medicinal items.A large number of antique books related to herbal medicine are also on exhibit at the museum, helping visitors unfamiliar to the practice gain an overall understanding of what effect each herb or technique has and how each is used when treating patients.In addition, the museum also houses a model of the Bojewon from the Joseon Dynasty, an oriental medicine experience zone, a multi-purpose auditorium, a rest area, and museum shop.


Gyeongsangbuk-do(Pohang-si)

Pohang Jukdo Market first started as a small gathering of local vendors who sold their wares at the large fields of reeds in Pohang Inner Harbor. Now, over five decades later, the market has become one of the largest traditional markets in the Gyeongsangbuk-do area (on the east coast). Along with the Pohang Jukdo Market, visitors will also find the Jukdo Fish Market, only 500m away from Ogeori (the heart of Pohang). The largest open-run market in the east, the seafood wholesale market is made up of 200 raw fish stores, offering the area’s best catches. Nearby restaurants sell quality sashimi dishes at incredibly low prices and in the wintertime visitors can get a taste of Gwamegi, a local specialty of the Pohang area.