Seoul(Jongno-gu) , Insadong・Jongnon

In 2013, the National Museum of Modern and Contemporary Art, Korea opened a new branch in Sogyeok-dong, Jongno-gu at the former site of the Defense Security Command. The announcement for the construction of the National Museum of Modern and Contemporary Art, Seoul (MMCA Seoul) came out in 2009, and the architecture for the museum was selected through idea proposals and an architectural design competition in 2010. What makes the Seoul branch different from the others is that it introduced Korea’s traditional architectural concept of ‘madang’, which is a spacious courtyard where people can come in and gather together to socialize. MMCA Seoul's building is also designed to harmonize with the surrounding nature around the city.Equipped with facilities including a reference center, a project gallery theater and a multipurpose hall, MMCA Seoul strives to accommodate every mode of new artistic endeavor and to communicate with the public. The site is where Korea’s historical and political developments were achieved. Most of the old buildings are gone but a few still remains to remind people of its significant role.MMCA Seoul was inaugurated on November 12, 2013


Gyeongsangbuk-do(Pohang-si)


Seoul(Mapo-gu) , Hongik-University-Area

Slobbie is a place for those urbanites who are seeking “slow” food and a "slow" lifestyle that are part of the Slow Food Movement. This eco-friendly organic restaurant directly sources its food ingredients from local producers and uses healthy, wholesome and MSG-free cooking techniques to produce fresh dishes, draft rice wine, homemade deserts and traditional tea. Slobbie also houses an Eco Shop selling eco-friendly items; All Right Table, a cooking class; and Work Room with Kitchen, which hosts open kitchen sessions. The restaurant also publishes "Slobbie Life," a bi-monthly magazine. During the last week of every month, Slobbie holds its "Together Day," where small and medium-sized shops hold a collective campaign under diverse themes. Subsribe to the restaurant's "Eating Proper Meals" program, and you’ll get a coupon with a 10% discount covering 10 to 15 meals.    


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Hotel Prima, located in Cheongdam-dong, breaks the conventional idea of 'business hotels', and creates a new culture of hotels as a space for art. The lobby contains Buncheong porcelains and Korean folk painting decorations to give the guests a sense of the traditional Oriental style. Also, the buffet restaurant boasts the Meissen Museum, providing the gentle ambiance of the European Royalty.


Busan(Haeundae-gu) , Haeundae

Shinsegae Centum City is a wildly popular attraction in Busan that is home to an excellent indoor ice rink with a capacity of 500 visitors. This state-of-the-art ice rink is operated under natural light during the day and under spectacular, romantic lighting at night. The ice rink is a great place for visitors of all ages and has a variety of facilities for the comfort of its guests. Those needing a break from skating can head on up to Food Park or Snack Corner to look out over the ice and munch on food from around the world. Other facilities at the rink include the Culture Hall, customer lounges, and customer service center.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Jang Suwon, who is the member of Korea’s first-generation boyband idol group, “Sechs Kies,” has transformed himself into a restaurant entrepreneur from being, previously, a singer and actor. Yummy Kampong is a Singaporean seafood restaurant, and they pride themselves on the fact that they use locally caught ingredients for freshness. The most popular dish is the, ‘Kampong Chicken.’ It has a spicy, and yet an explosively sour taste, which stimulates your taste buds. You can sometimes catch Jang Suwon, who helps out in serving at the restaurant, taking photos with his fans at the restaurant.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.


Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

AK PLAZA is a department store owned by Aekyung Industrial Co. Ltd.AK Plaza Guro is fast becoming a major landmark in the southwestern business district of Seoul. World-famous brands such as Burberry, Coach, and Etro are located on the 1st floor along with a large plaza for various events. The 2nd floor of the department store is conveniently connected to Guro Station (Seoul Subway Line 1). A variety of facilities and amenities (food court, CGV Movie Theater, customer service room, stroller rental services, playroom, appliance repair center, etc.) are spread throughout the center.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The 63 City in Yeouido stands 264 meters above sea level and is considered one of Seoul’s most well known landmarks. The 60th floor ‘Sky Deck’ of the 63 City Building has been newly remodeled into the ‘Sky Art Museum’, offering a place for art exhibitions, magic shows, and various cultural experiences. Visitors will also be able to enjoy the beautiful scenery of the Hangang River through the observatory’s large windows.To get to the 63 Building, take Subway Line 1 to Daebang Station Exity #6 or take Subway Line 5 to either Yeouido Station Exit #5 or Yeouinaru Station Exit #4. The Sky Art Museum is located on the 60th floor and tickets are available at the museum ticket booth.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

At this particular establishment, you can taste crushed loach soup in Gyeongsang-do style and fried loach. Smoked duck shabu shabu and vegetables, as well as Smoked duck casserole are also very delicious. *Best Korean Restaurant as designated by The Seoul Metropolitan Government