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Common Ground
Seoul(Gwangjin-gu) , The Eastern Part of the Seoul

Korea's first pop-up store built with shipping containers, Common Ground is approximately 5300 square meters in scale, made up of 200 large containers and is capable of transforming into different structures or moving into different places.Mega-sized mainstream brands are hard to spot in the common ground. Instead, new and trendy mid-sized shops by up-and-coming new designers and editorial shops can be found here.On the central square of the ground market, a weekend market is held with different themes. In addition, various events such as exhibitions and performances continue to entertain the shoppers while playing its role as a cultural space. On its 3rd floor terrace, famous restaurants sprawl along the sides of the alley. If you feel like having a light snack, you can also pop down to the food trucks on the market ground that offers an exotic gastronomic dining experience.

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Bulgogi Brothers - Gangnam Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bulgogi is a Korean word referring to all types of grilled meat. During the 1950s, grilled meat used to be called ‘Seolyameok’ or ‘neobiani’. When introduced to Japan, Bulgogi became known as Yakiniku. Depending on the recipe, both salted or seasoned meat are considered Bulgogi. Bulgogi Brothers is a new Korean food concept restaurant where high quality Bulgogi is served amongst a stylish interior with chic jazz music and sophisticated lighting without the annoyance of smoke. The restaurant offers a wide selection from their menu including different types of local bulgogi dishes (e.g. Gwangyang-style and Eonyang-style), grilled Hanu (Korean-bred beef), cold noodles, bibimbap, and stews. Recently, the restaurant has introduced 13 different kinds of traditional liquor leading the efforts to promote quality Korean traditional liquors to a wider audience.

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Teumsae Ramyeon
Seoul(Jung-gu) , Myeongdong

Opened in 1981, this diminutive restaurant has been attracting customers with its mouthwatering ramyeon noodles for more than 20 years. The restaurant’s unique ramyeon recipe includes an ultra-spicy broth with lots of red pepper seasoning, chewy noodles, egg, and bean sprouts. Even Koreans, who are used to eating spicy kimchi, sometimes shed tears while eating this fare. Besides the food, the ambience is fun, with interesting messages written by customers attached to the ceiling and the walls. The restaurant has created its own jargon that is recognized only by regular customers: ramyeon is called ppal-gye-tteok (spicy red soup with egg and rice cake), and yellow pickled radish is called pineapple, to name a few of the coined terms. The menu board lists the price of ramyeon as W30,000 confusing first-time visitors. But don’t panic: an extra zero (0) was just added for fun! TIP: (1) Take some souvenir pictures using the walls and the ceiling as a background (2) Try putting some cold rice in your ramyeon for an interesting, less spicy taste.

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Samkim - Myeongdong Main Branch
Seoul(Jung-gu) , Myeongdong

Following extensive years in researching about kimchi and its scientific benefits, Samkim has succeeded in producing its own unique brand of kimchi that is unique in flavor and quality.Many dishes at the Samkim restaurant combine kimchi and pork belly ('samgyeopsal' in Korean) since kimchi researchers found that the two foods seem to complement each other perfectly (hence, the name was made combining the two words' first syllable). According to researchers’ findings, kimchi raises your metabolism rate slightly as you eat, reducing the amount of fat that the body takes in while eating the pork belly.To apply its kimchi findings, Samkim opened restaurants all across the country, starting with its flagship restaurant in Myeong-dong. Some of the most popular dishes among both foreign and local diners are the kimchi stew, kimchi pancake and rolled kimchi.

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Namsan Cable Car
Seoul(Jung-gu) , Insadong・Jongnon

The Namsan Cable car runs from the base of Namsan Mountain (located in central Seoul) up to the Namsan Tower, one of the most representative tourist attractions in Seoul, loved by tourists and residents alike. The new cable cars, which have been in operation since Dec. 6, 2008, have an increased capacity of 48 people per car (up from 38). Unlike the older cars, the new cable cars have glass on all four sides, giving riders a wider view of the mountainside. Approximately 50,000 people ride the Namsan Cable Car each month. Visitors who are looking for a more tranquil tour are advised to go in the morning. For both a daytime and nighttime view of Seoul and the tower, take the cable car up the mountain in the late afternoon and coming back down in the early evening (to beat the nighttime rush). To get to the cable cars without having to walk too much, take the Namsan Oreumi, (Namsan outdoor elevator). The Namsan Oreumi is the first inclined outdoor elevator in Korea. It runs a distance of 140m (from the entrance of Namsan 3rd Tunnel to the parking lot of the Namsan Cable Car) and takes visitors to the Namsan Cable Car station in about two minutes, as opposed to the usual 20-min. walk. Maximum capacity is 20 people and operating hours are the same as the Namsan Cable Car (09:00 to 23:30). The other way to get to the Namsan Cable Car station is by going out of exit 3 of Myeongdong Station, subway line 4 (see ‘directions’ section for details).

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National Theater of Korea
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The National Theater of Korea was opened in 1950 as the first national theater in Asia. The theater is the base of operations for four performance groups: the National Drama Company, the National Changgeuk Company, the National Dance Company, and the National Orchestra Company. By supporting these performance troupes, the National Theater strives to globalize Korean traditional arts, modifying select pieces to reach a larger audience.

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Pildongmyeonok
Seoul(Jung-gu)

Most foods from the northern region are characterized by their mild taste. In particular, Pyeongyang-style cold buckwheat noodles has a milder flavor compared to Hamheung-style cold noodles. Pildongmyeonok's cold buckwheat noodles may taste bland for those who are used to stronger flavors or seasonings, but it is praised by others who prefer mild flavors. The neat after taste of broth and chewy noodles are enough to delight one's tastebuds. Pyeongyang-style dumplings is another popular dish at Pildongmyeonok.    

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The shop at KOREA HOUSE
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The shop at KOREA HOUSE strives to promote traditional crafts and culture through their products. This store plays an important role in the production of traditional crafts globally.The shop's wares are created using traditional patterns, designs, and sculptural aesthetics in accordance with traditional craftsmanship. Visitors can also learn more about Korean crafts culture at the shop.

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Beanpole - Lotte Department Store Centum City Branch
Busan(Haeundae-gu) , Haeundae

The Bean Pole brand itself has been known for its high quality and excellent designs for a long time. Beanpole at Centum City boasts latest hats, shirts, and bags, popular among customers.

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Jamdubong The 9 - Restaurant<Enjoy Korean BBQ at Hangang River>
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

The Ultimate Guide to Dining at Jamdubong The 9: A Korean BBQ Gem by the Han River Experience Unique Riverside Dining in Seoul Tucked away in the bustling district of Mapo, near the northern end of the Yanghwa Bridge, Jamdubong The 9 offers a culinary retreat that's unlike any other in Seoul. As part of the Jamdubong dock complex, this restaurant has been redefined from its original dock functionality to a full-scale dining destination, offering both indoor and outdoor seating. Here, guests can enjoy grilling their meals while taking in the picturesque views of the Han River. Getting There Easily accessible from Hapjeong Station, a mere 10-minute stroll from Exit 8 will lead you to this riverside haven. For those driving, there's conveniently located public parking nearby at very affordable rates, ensuring a hassle-free visit. A Must-Try Dining Experience Upon arrival, diners are required to purchase a basic set, which allows the flexibility to add more dishes as desired. Payments can be made upfront using either cash or card. The restaurant spans three floors, providing ample space and ensuring a comfortable dining atmosphere, especially appreciated during busy evenings and weekends when the place becomes a hub of activity. Savor the Flavors Jamdubong The 9 is renowned for its high-quality meats, including beef sirloin and thick cuts of pork belly, priced attractively at 30,000 KRW for three servings and 15,000 KRW per serving respectively. Guests can grill their selections on stone pot grills, designed with windshields to prevent the meat from burning too quickly—a thoughtful touch that enhances the grilling experience.   Photo / 写真 / 照片(instagram) Photo / 写真 / 照片(instagram) Photo / 写真 / 照片(instagram) Diverse Menu Offerings Beyond the popular meat options, Jamdubong The 9 also serves a variety of other dishes such as whole chicken, chicken feet, pizza, and pork cutlets, catering to diverse tastes and preferences. This makes it not just a place for meat lovers but also for those who enjoy a broader palette of flavors. Evening Charm As night falls, the allure of Jamdubong The 9 is magnified by the stunning backdrop of the lit-up Yanghwa Bridge and the shimmering reflections on the Han River. This setting makes it a prime spot for evening diners who can enjoy their meal under the glow of Seoul's city lights, creating perfect moments for social media sharing. Cultural Hotspot Jamdubong The 9's popularity soared after being featured on the hit TV show 'Running Man,' attracting a vibrant crowd of both locals and tourists. Its status as a trendy hangout is further cemented by its popularity among young people and celebrities alike, making it one of the few places in Seoul where one can enjoy samgyeopsal right by the river. Why Visit? If you're planning a trip to Korea or are in Seoul and looking for a unique dining experience, Jamdubong The 9 is a compelling choice. Offering more than just a meal, it provides an experience where food, culture, and scenic beauty converge to create lasting memories. Whether it's the quality of the BBQ, the innovative features of the grills, or the stunning riverside location, Jamdubong The 9 promises an unforgettable dining experience right at the heart of Korean urban nature.

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