Seoul(Jongno-gu)

The Culture, Design & Tourism Headquarters of the Seoul Metropolitan Government (History & Cultural Heritage Division) has been holding the “Bosingak Bell-Ringing Ceremony” since November 21, 2006. The program takes place at noon daily (except Tuesdays) and gives locals and international visitors the experience of ringing the bell 12 times. The program is run regularly and foreigners can also participate in the special program without the need to register. Foreign visitors can come before 11:40 a.m. and apply on-site at Bosingak Belfry, where participants will be able to experience a bit of Korean culture through the ceremony.[Origin of Bosingak Bell Ringing] Courtesy of the Seoul Metropolitan GovernmentThe Bosingak Bell was rung to signal the opening and closing of the four Main Gates (Sungnyemun, Heunginjimun, Sukjeongmun, and Donuimun) and the four Small Gates (Hyehwamun, Sodeokmun, Gwanghuimun, and Changuimun) in the capital city since the fifth year of King Taejo (1396) during the early Joseon Dynasty. Bell ringing at dawn was called “Paru” and bell ringing in the evening was called “Injeong.”* The bell was named Bosingak Bell in 1895 during the 32nd year of King Gojong. The belfry was originally called Jongnu (bell pavilion). ---------------Paru – ringing the bell 33 times (dawn)- Ogyeong Samjeom: The bell was rung 33 times at around 4 a.m. to signal the end of the night curfew and the start of the new day. The eight gates to the capital will be opened during this time.- The practice of ringing the bell 33 times can be traced to Buddhism; the Buddhist Goddess of Mercy manifests herself in 33 different forms in order to save mankind.---------------Injeong – ringing the bell 28 times (evening)- The bell was rung 28 times at around 10 p.m. to signal the end of the day, the closing of the gates and the start of the curfew.- In ancient times, people divided the universe into the four gung’s of East, West, South, and North. Each gung was further divided into seven, therefore forming 28 gu’s (28 su’s) of constellations. This resulted in the tradition of ringing the bell 28 times.※ Injeong refers to reporting to the 28 su’s of the sun, the moon, and the stars of the universe, while paru reported to the 33 “skies” led by Jeseokcheon (shamanic deity) to seek blessings for national prosperity and the welfare of the people, all of which are related to Buddhism.※ Bell ringing on the eve of New Year’s Day is meant to symbolize the end a year, and as a way wish for blessings, good health and the happiness of the citizens for the brand new year.


Seoul(Gangbuk-gu)

Located near Bukhansan Mountain, Suringneun Goeul (formerly “Insubong Sigol Bapsang”) is a Korean restaurant serving down-home country cooking. Menu items include simple but healthy dishes such as tofu, vegetables, fish, and bulgogi (marinated spicy pork). The interior is decorated like an old countryside house with traditional earthenware, Hanji (Korean paper), and wooden tables. When the weather is nice, the outdoor tables are the perfect spot from which to enjoy the beautiful scenery of Bukhansan Mountain as you eat.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Nambu Bus Terminal, Seocho Interchange, and Nambu Circular Highway are all easily accessible from Friend Hotel, providing convenient transportation for both tourists and business guests alike. Not only are over 60 Ondol Rooms available for a comfortable night's stay, but the hotel offers such amenities as a restaurant specializing in porridges (Song Juk) and a coffee shop for those busy businessmen. The hotel also offers a room club to shake away the day's stress and spend a night full of entertainment.


Seoul(Gangnam-gu)

Grand Intercontinental Seoul now introduces the first premium & casual shopping mall, called Parnas.Shopping, food, beverages, and cultural activities are at your disposal all in one place that offers a home-like atmosphere.


Seoul(Yongsan-gu)

Blooming Gallery offers diverse handmade acessories by various artists. Rather than a shop focusing on selling, it displays many accessories, paintings, and sculptures for visitors to enjoy. It is a perfecct place to rest and appreciate pieces of art during shopping in the giant I'Park Mall.


Seoul(Songpa-gu) , Jamsil(Lotte World)

The restaurant is famous for spicy naengmyeon and has been around since 1983. This Korean dishes restaurant is located in Songpa-gu, Seoul. The most famous menu is cold buckwheat noodles.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Seoul Character & Licensing Fair is one of the best animation character fairs in Asia, offering a business venue for 300 domestic and overseas companies specializing in animation characters and licensing.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Jongno-gu, Seoul, Yim’s House has the business motto of Clean, Comfortable and Safe. All employees serve tourists as if to serve the guest to their own home and always provide differentiated service. Located inbetween Changdeokgung and Jongmyo, there is much to see, surrounded by a clean and calm environment. Walking along the stone wall of Jongmyo will forever remain in the memories of tourists who visit here.


Seoul(Jung-gu)

Seoul Kimchi Making & Sharing Festival is held in the area of Gwanghwamun Square. Registered as one of UNESCO’s Intangible Cultural Heritage of Humanity, Gimjang (preparing kimchi for the winter) has drawn a lot of attention from all over the world. However, the culture of gimjang is slowly disappearing, as Korean culture becomes more globalized. Seoul goverment has planned this festival to revitalize the culture of gimjang, preparing almost 20 programs divided into the 5 sections of sharing, exhibition, hands-on programs, market place and food, and culture for visitors to enjoy the festival to the fullest. 


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

A Must-See Traditional Korean PerformanceMiso: A Korean word that means “beautiful smile”The Miso performance is ranked by foreign visitors as the number one artistic performance to watch in Korea. Due to its high-level of praise received from both professional ciritis and normal viewers (via a survey conducted in 2012 by the Korea Tourism Organization), Jeongdong Theater has decided to showcase this performance once again, aiming for more popularization and globalization of traditional Korean culture this time.The show has been running since 1997, and for 2014 was reborn as the new “MISO:Baebijang-jeon” performance.-Courtesy of Jeongdong Theater