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Gentle Monster Sinsa Flagship Store
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Gentle Monster is Korea’s eyewear brand, which has been a viral sensation through collaborations with K-Wave celebrities. Gentle Monster’s flagship store, which is located in Sinsa District’s boulevard. The store has a white-tone exterior, which gives it a clean look/feel. It has a fairly large size entrance. Its first floor has a wide/open space, which looks quite captivating from outside. The concept of the store is, “house and healing,” and show rooms on each floors are designed to feel comfortable and is full of individuality/personality. The first and the second floors displays different varieties of eyeglasses collections, the third floor is a  showroom that is designed to feel like you are in a luxurious bathroom. 4th and 5th floors are designed to be spaces for café/lounge, where people can take off after lounging/resting. In a recent collaboration with the actress, Gong Hyo-jin, the company presented the, “TYPE,” sunglasses. The actress then wore the, “TYPE,” sunglasses herself, in the Korean drama that starred her, called, <Jealousy Incarnate>.  

4 39245 0
Lotte Department Store - Main Branch
Seoul(Jung-gu) , Myeongdong

Since the main branch’s grand opening in 1979, there are now a total of eight Lotte Department Stores in Seoul alone, with stores in Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam, Nowon and Mia, totaling 24 department stores nationwide. The Lotte Department Store Main Branch is located in Myeong-dong’s fashion district. Myeong-dong offers the largest shopping area in Korea, with 2 million shoppers visiting on a daily basis. Hence, Myeong-dong plays as an essential role in international tourism. The Lotte Department Store is conveniently located near major forms of transportation and is the leading department store in Korea.

2 38592 0
Gyeonghuigung Palace
Seoul(Jongno-gu) , Insadong・Jongnon

During the latter half of the Joseon period, Gyeonghuigung Palace served as the secondary palace for the king. Situated on the west side of Seoul, it was also called Seogwol, literally meaning "a palace of the west." The secondary palace was where the king moved to in times of emergency. From In-Jo to Cheol-Jong, about ten kings from the Joseon Dynasty stayed here at Gyeonghuigung. This palace was built using the slanted geography of the surrounding mountain, and it boasts traditional beauty in its architecture and huge historical significance. For a time, it was of a considerable size, even to the point of having an arched bridge connecting it to Deoksugung Palace. For the king’s royal audience, there was Sungjeongjeon and Jajeongjeon buildings, and for sleeping quarters, Yungbokjeon and Hoesangjeon buildings. Altogether there were about 100 small and large buildings on the palace grounds. But when Japan began occupation of Korea in 1908, the Japanese school, Gyeongseong Middle School moved into the palace, and as a result, much of the palace became leveled or moved. Currently, Gyeonghuigung’s front gate, Heunghwamun, is being used as front gate for Shilla Hotel’s main entrance, and Sungjeongjeon is at Dongguk University. The school moved out to a different area, and the Sungjeongjeon and some of the other buildings have been reconstructed. Nearby the Gyeonghuigung Palace is Seoul History Museum, Jeongdong Street, and the busy Jongno Street. After you have been to Gyeonghuigung, you can cross to Jeongdong Street and walk to Deoksugung Palace. The stonewall road to Deoksugung Palace is considered one of the most elegant roads in Seoul.

1 38290 0
Seoul Sejong Hotel
4.9/7
Seoul(Jung-gu) , Myeongdong

Seoul Sejong Hotel is named after King Sejong and strives to realize his high moral excellence and spirit. The hotel is located in Myeong-dong, a place located in the heart of the shopping, tourism, and business districts, with a spectacular panoramic view of beautiful Namsan and downtown Seoul.

13 38282 9
Jilsiru ※closed
Seoul(Jongno-gu) , Insadong・Jongnon

Jilsiru is a modern cafe serving a panoply of traditional snacks. Customers may enjoy the wide variety of tteok (rice cake), hangwa (Korean traditional sweets & cookies), and traditional organic beverages at this cafe with a sophisicated interior.

4 38175 0
Davich Optical - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

Welcome to Davich Optical, the flagship store located in Myeong-dong, managed and operated directly by the company itself. Our expert eye examiners work diligently to provide an exceptional eye care experience for our customers. We proudly offer a variety of exclusive eyewear brands, developed in collaboration with internationally renowned brands, ensuring top-notch quality for every pair of glasses. At Davich Optical, we are committed to offering our customers an unparalleled shopping experience with our fixed, yet competitive pricing on all our products. This allows you to enjoy premium quality eyewear without breaking the bank. In addition to our high-quality products, we also provide exceptional after-sales services at Davich Optical branch stores across the country. Our comprehensive repair services ensure that your eyewear stays in perfect condition and continues to provide you with the best possible vision. Understanding the importance of clear communication, we offer foreign language services, including Japanese and English, to cater to the diverse needs of our customers. This commitment to customer satisfaction is what sets us apart from the competition. Visit Davich Optical Myeong-dong Branch today and discover an extensive range of premium eyewear, expert advice, and unmatched customer service. Experience the difference with our courteous and friendly staff, who are dedicated to helping you find the perfect eyewear for your unique needs.

2 38035 0
Lotte Hotel Seoul
4.9/8
Seoul(Jung-gu) , Myeongdong

Lotte Hotel Seoul is a first class hotel located in the heart of Seoul in Sogong-dong, equipped with 1,479 rooms, 13 restaurants and bars, 16 grand conference halls and banquet halls, a Club Floor for businessmen, the best duty free shop in Asia, a fitness club, and a variety of other facilities to accommodate their guests.

21 37805 8
Isaac Toast Myeong-dong Branch
5.0/2
Seoul(Jung-gu) , Myeongdong

Isaac Toast(이삭토스트), is a toast chain based in South Korea. As of 2016, the chain had over 1,000 retail stores in South Korea.   The menu at Isaac Toast is simple: eight sandwiches, three salads, and a small selection of juices, coffee and other drinks. The menu’s real boon comes in its prices; the original Isaac Toast registers at a mere $2.55 and the most expensive item comes in under $6. The small Korean eatery can boast of its affordability to its college clientele.

7 37647 2
Ibis Ambassador Myeongdong
4.6/5
Seoul(Jung-gu) , Myeongdong

The ‘Ibis Ambassador Myeongdong’ hotel, which first opened on May 1, 2006, was the fifth hotel to be developed in collaboration with France’s ‘ACOOR Group’ and Korea’s ‘Ambassadors Group’, and the second to open under the ‘Ibis’ brand. This hotel is located in the center of downtown Seoul in Myeongdong, the heart of the city’s business and shopping districts. Its location and reasonable weekday rates make it a good choice for businessmen, and its proximity to the shops means it’s also popular with tourists.

15 37171 5
The Korea House
5.0/2
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Korea House was built to promote traditional Korean culture among both Koreans and foreigners. The place sells traditional Korean food and cultural artifacts while also staging traditional performances and wedding ceremonies. At the Korea House, you can try traditional Korean dishes based on the royal cuisine of the Joseon Dynasty.

12 36258 2