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Zishen
Seoul(Songpa-gu)

Zishen targets men and women in their thirties and forties. The brand name literally means "oneself" who needs to recover one's identity with self-confidence. Suits for women focus on chic and stylish designs. Men's wear is called Zishen Homme that focuses on younger-looking items. It showcases men's suits with chic designs, staying away from regular designs in other brands.

1 41927 0
Migabon Myeong-dong Branch
5.0/3
Seoul(Jung-gu) , Myeongdong

Migabon serves healthy Korean traditional porridge in one of the major hearts of Seoul, Myeongdong. Having this hearty, hot bowl of porridge is like a cleansing of the digestive system to me – a healthy, much needed break from all the usual heavy Korean meals of fatty meat and thick soup.            

17 41926 3

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Gentle Monster Sinsa Flagship Store
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Gentle Monster is Korea’s eyewear brand, which has been a viral sensation through collaborations with K-Wave celebrities. Gentle Monster’s flagship store, which is located in Sinsa District’s boulevard. The store has a white-tone exterior, which gives it a clean look/feel. It has a fairly large size entrance. Its first floor has a wide/open space, which looks quite captivating from outside. The concept of the store is, “house and healing,” and show rooms on each floors are designed to feel comfortable and is full of individuality/personality. The first and the second floors displays different varieties of eyeglasses collections, the third floor is a  showroom that is designed to feel like you are in a luxurious bathroom. 4th and 5th floors are designed to be spaces for café/lounge, where people can take off after lounging/resting. In a recent collaboration with the actress, Gong Hyo-jin, the company presented the, “TYPE,” sunglasses. The actress then wore the, “TYPE,” sunglasses herself, in the Korean drama that starred her, called, <Jealousy Incarnate>.  

4 41893 0
ARA Therapy
4.0/1
Seoul(Mapo-gu) , Sinchon・Ewha Womans University

Ara Therapy offers excellent health care services and a cozy ambience at a reasonable price to all kinds of customers such as couples, family, and friends, regardless of age and gender. Services include foot-bathing and a free cup of healthy tea. Visitors can relieve their fatigue, listening to classical music at this comfortable resting area.

5 41763 1
Gyeonghuigung Palace
Seoul(Jongno-gu) , Insadong・Jongnon

During the latter half of the Joseon period, Gyeonghuigung Palace served as the secondary palace for the king. Situated on the west side of Seoul, it was also called Seogwol, literally meaning "a palace of the west." The secondary palace was where the king moved to in times of emergency. From In-Jo to Cheol-Jong, about ten kings from the Joseon Dynasty stayed here at Gyeonghuigung. This palace was built using the slanted geography of the surrounding mountain, and it boasts traditional beauty in its architecture and huge historical significance. For a time, it was of a considerable size, even to the point of having an arched bridge connecting it to Deoksugung Palace. For the king’s royal audience, there was Sungjeongjeon and Jajeongjeon buildings, and for sleeping quarters, Yungbokjeon and Hoesangjeon buildings. Altogether there were about 100 small and large buildings on the palace grounds. But when Japan began occupation of Korea in 1908, the Japanese school, Gyeongseong Middle School moved into the palace, and as a result, much of the palace became leveled or moved. Currently, Gyeonghuigung’s front gate, Heunghwamun, is being used as front gate for Shilla Hotel’s main entrance, and Sungjeongjeon is at Dongguk University. The school moved out to a different area, and the Sungjeongjeon and some of the other buildings have been reconstructed. Nearby the Gyeonghuigung Palace is Seoul History Museum, Jeongdong Street, and the busy Jongno Street. After you have been to Gyeonghuigung, you can cross to Jeongdong Street and walk to Deoksugung Palace. The stonewall road to Deoksugung Palace is considered one of the most elegant roads in Seoul.

1 40538 0
Seoul Sejong Hotel
4.9/7
Seoul(Jung-gu) , Myeongdong

Seoul Sejong Hotel is named after King Sejong and strives to realize his high moral excellence and spirit. The hotel is located in Myeong-dong, a place located in the heart of the shopping, tourism, and business districts, with a spectacular panoramic view of beautiful Namsan and downtown Seoul.

13 40484 9
Lotte Hotel Seoul
4.9/8
Seoul(Jung-gu) , Myeongdong

Lotte Hotel Seoul is a first class hotel located in the heart of Seoul in Sogong-dong, equipped with 1,479 rooms, 13 restaurants and bars, 16 grand conference halls and banquet halls, a Club Floor for businessmen, the best duty free shop in Asia, a fitness club, and a variety of other facilities to accommodate their guests.

21 40182 8
Nana Residence - Goodstay
Seoul(Jung-gu) , Myeongdong

Nana Residence is located in Myeong-dong, the center of business, tourism, and shopping in Korea. It is popular among foreign tourists who visit Korea with convenient transportation and clean facility, and it is easy to use famous department stores, shopping malls and duty-free shops as they are located in 5 minutes distance by walking. In addition, it is the best place for tourism in Seoul because Gyeongbokgung Palace, Insa-dong, Namdaemun Market, Dongdaemun Market, Itaewon and Cheonggyecheon Plaza are located in 20 minutes distance by walking. Getting out of the entrance, there are many things to see, do and eat around which is a special feature of this place.

0 40073 0
The Korea House
5.0/2
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Korea House was built to promote traditional Korean culture among both Koreans and foreigners. The place sells traditional Korean food and cultural artifacts while also staging traditional performances and wedding ceremonies. At the Korea House, you can try traditional Korean dishes based on the royal cuisine of the Joseon Dynasty.

12 40023 2
Isaac Toast Myeong-dong Branch
5.0/2
Seoul(Jung-gu) , Myeongdong

Isaac Toast(이삭토스트), is a toast chain based in South Korea. As of 2016, the chain had over 1,000 retail stores in South Korea.   The menu at Isaac Toast is simple: eight sandwiches, three salads, and a small selection of juices, coffee and other drinks. The menu’s real boon comes in its prices; the original Isaac Toast registers at a mere $2.55 and the most expensive item comes in under $6. The small Korean eatery can boast of its affordability to its college clientele.

7 39946 2