4.5/2
Seoul(Jung-gu) , Myeongdong

Baekje Samgyetang has been serving delicious pots of samgyetang (ginseng chicken soup) for the past 40 years in Myeong-dong, where it is crowded with people. The restaurant had been introduced in various books and magazines and was also featured on television programs. Many tourists are drawn due to the widespread media coverage of the restaurant. Statistically, about 80% of the restaurant's customers are from Japan and China.    


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Boon the Shop is a fashion select shop that has a passion for direct marketing lesser-known designer brands, and discovering new and talented designers. The shop’s exterior is designed to look simple/minimal; this makes/compliments the shop’s interior design, which is also quite simple/modern. As well, among the fashion select shops, Boon the Shop experiments with the most diverse art projects. The shop hosts its “Fashion Walk,” event biannually. The event showcases contents on art/fashion within their chosen themes/categories that has gained the most attention from the public. One of the unique features about the, “Fashion Walk,” event is that you can enjoy many types of cultural contents on fashion, the arts and more, showcased within just one place. Not long ago, there was a launch event that took place at the shop for the new art project called, “CCRT AEROSPACE,” which has been created by a brand/company named, “Studio Concrete.” Studio Concrete is a company/brand currently known for having the actor Yu Ah In as their art director. Celebrities that are known as the, “Fashionistas,” or known as the iconic figures in the entertainment business such as G Dragon, Go So Young, Kim Hee Sun, and etc. are some of the frequenter/regular clients of Boon the Shop.  


Seoul(Jongno-gu) , Insadong・Jongnon

Jonggak Underground Shopping Center is located in Jongno, one of the major central areas of Seoul. A plethora of nightlife options in the Jongno area attract a younger demographic, and the underground shopping center caters to them with a wide variety of fashion stores. Located just 5-10 minutes on foot from the underground shopping center is Insa-dong, the most famous traditional street in Seoul.  


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Chaum is a premier wellness, longevity, and aesthetic medical facility offering a combination of oriental medicine, western medicine, and alternative medicine as well as traditional treatment techniques such as medical spa, exercise, and food therapy programs. Instead of rushing people off to the doctor’s office for minor discomforts, Chaum seeks to treat clients naturally while they are in what they call the ‘Gray Zone.’ The Gray Zone is the state between sickness and health; by treating illness while clients are in the Gray Zone, Chaum seeks to help clients achieve a healthy body condition more naturally.Chaum offers high-end health programs consisting of a professional medical check-up and personalized therapy programs, which help customers maintain a healthy physical state.


Seoul(Seongdong-gu) , The Eastern Part of the Seoul

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. E-mart Wangsimni, located inside a large shopping complex built over Wangsimni Station (Seoul Subway Line 2 or 5), provides foreign customers with tax-free shopping, language services (Korean, Chinese, Japanese) and free Wi-Fi for enhanced shopping experience. Moreover, visitors to E-mart Wangsimni may take advantage of other entertainment outlets including a movie theater, a water park and a golf driving range.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Namsan Tower Hotel, a time-honored landmark of Seoul, has been renovated and reopened as ‘Banyan Tree Club & Spa’, a world leading resort hotel. Banyan Tree Club & Spa Seoul is a membership club/hotel created in Namsan, Seoul by ‘Banyan Tree Hotel & Resort,’ Singapore’s top resort brand. The new urban resort is a place where visitors can enjoy quality spa servcies while taking in a wide-open view. Banyan Tree Club & Spa Seoul consists of three buildings: the Club, the Hotel and the Festa. Facilities also include an outdoor sports center and other luxurious amenities like an outdoor pool, 23 private pools, a sauna, fitness center, golf course, tennis court, outdoor playing field, spa, and kids’ club. The 21-story hotel houses 34 Suites with a plunge pool, and 16 members-only club rooms. The 2 two-story Presidential Suites located on the top floors offer a wide-open night view of Seoul and Namsan Mountain. Banyan Tree Spa consists of five Deluxe Singles, four Deluxe Doubles and two Spa Suites. Every room has a shower and a rest area and the Spa Suite offers a special tropical rain mist.   


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Yangjae branch of Costco opened in 2000 and is the largest branch of Costco. This branch offers a variety of domestic products, imported goods, and its own brand (PB), Kirkland, at wholesale prices. Costco’s most popular items are fashion apparel, fresh meats, wine, and frozen goods. The store is extremely popular with Koreans and foreigners alike.The Yangjae branch is open daily from 9:00am to 10:00pm, but is closed on January 1 and Chuseok.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hyundai Motorstudio Seoul offers a great opportunity to take a look at every aspect of automobiles. Each floor is designed with different concepts, and visitors can try various experiences regarding automobiles. A children's activity zone, an automobile museum, image walls, and more await visitors.


Seoul(Jung-gu) , Myeongdong

The Lotte Duty Free Shop is located at the center of Seoul, close to popular tourism destinations such as Gyeongbokgung Palace, Mt. Namsan, Itaewon, and popular shopping areas like Namdaemun Market. The Lotte Duty Free Shop is a one-stop shopping complex providing over 30 boutiques that offer shoppers a wide range of products.  In 2001, the Lotte Duty Free Shop underwent a redesign for foreigners, allocating a separate area on the 11th floor for traditional Korean products and renovating the 10th floor with a new concept of imported products. A large parking facility is also available for customers of the Lotte Department Store and Lotte Hotel, able to provide parking for over 2,000 vehicles.


5.0/5
Seoul(Dongjak-gu)

Opened in 1927 on Uiju Boulevard, Noryangjin is one of Korea's largest seafood markets. The vibrant, abundant year-round market is connected to Noryangjin Station by a bridge. Over 830 seafood items are available for wholesale and retail purchases. Main items include clams, shrimp, blue crabs, octopuses, sea cucumbers, halibuts, and snappers. Visitors can purchase fresh seafood and get it sliced into sashimi at one of the restaurants in the market. Or, they can enjoy maeuntang (spicy fish stew), sushi, roasted fish, and fried food there. Opening around three a.m. every day, the market offers an authentic marketplace feel with bustling patrons and fish sellers calling out the day's catch.