Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Located in the Gangnam-gu district in Seoul, Market O Restaurant serves healthy low-calorie, low-cholesterol foods. Fresh and natural ingredients are used to make creative fusion dishes that satisfy both health and taste. The restaurant also runs Café Brownie, where you can enjoy organic coffee and brownies that contain no artificial additives.  


Seoul(Jongno-gu) , Insadong・Jongnon

Gru is a shop dedicated to the promotion of Fair Trade items. Items in Gru are made by women living in impoverished areas in Asia. These environment-friendly clothing and daily use items are paid with fair prices to help the economic independence of the women. Over 300 Fair Trade items include clothing, handmade items, food, and daily use itmes. In the store, visitors will find meticuously-made shawls, patchwork scarves, and organic cotton tunics in a rainbow of colors.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Once known as Gyeonseongsa Temple, Bongeunsa Temple is located to the north of COEX building, and was constructed in the 10th year of Silla King Weongseong’s reign (794). In 1498, Queen Jeonghyeon refurbished Gyeonseongsa Temple at the east of King Seongjong’s royal mausoleum and renamed the temple as Bongeunsa. Originally located near the royal maulsoleum (1km southwest), the temple was transferred to its current location during Joseon King Myeongjong’s reign. 3,479 Buddhist scriptures of 13 types, including the works of Kim Jeong-hee, are stored here. The Buddhist ceremony called Jeongdaebulsa, is held every September 9th of the lunar calendar, where monks march carrying the scriptures on their heads and recite the Beopseongge (Buddhist rites).


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Seoul(Jung-gu)

Yeongyang Center main branch is a 52 year-old specialty restaurant in Myeongdong. It specializes in samgyetang (ginseng chicken soup) and tongdak (roasted chicken). In 1960, Yeongyang Center has started to sell tongdak roasted on an electric rotisserie. Since then, the crisp and not-at-all greasy taste has attracted popularity among local Koreans and it has become a must-visit restaurant among foreign tourists. They use chickens provided by directly owned chicken farm and the owner of the restaurant thoroughly manages all the process of cooking even from the ingredients preparation level. Their main menus are samgyetang and tongdak. The Samgyetang features its tender meat and thick broth after boiling for 2 hours and the tongdak features crispy and not-fatty taste of the well-drained chicken. Among the menus, sansam Samgyetang stuffed with wild ginseng powder is the most be-loved menu.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This bakery specializes in breads made with natural enzymes, but also popular are the handmade chocolates and cakes. The inaka, a Japanese raisin bread, is especially recommended.  



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Seoul(Jung-gu) , Namdaemun・Seoul-Station

Also called Mungu (Stationery) Street, Mungu Shopping Center is home to colorful stationery, toys, and wrapping materials. Because of its colorful items, the center has attracted many Japanese tourists and producers interested in stationery and toys. A slew of camera shops on the outskirts of the center offer camera lenses and camera items not readily available elsewhere, attracting both amateur and professional photographers from Korean and abroad.


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Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

K-Star Road is a special project of Gangnam-gu for foreign tourists who love Korean culture and hallyu stars. As the name implies, the shops and stores are frequented by the hallyu stars around Cheongdam-dong, Gangnam-gu, Sinsa-dong, and Nonhyun-dong areas.From the west part of Apgujeong Galleria Department Store along the 400-meter strip leading to the headquarters of SM Entertainment, visitors can see cute, stylized statues of famous K-pop stars like TVXQ, SNSD, SHINee, EXO, 4minute, Miss A, FT Island, Super Junior, CNBlue, and 2PM. Not only that, Apgujeong Rodeo Station is adorned with graffiti art, as well as walls and floors decorated with artwork and special name plaques of hallyu stars.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Shilla IPark Duty Free is located within Yongsan's IPark Mall, offering multiple luxury and imported brands in fashion, cosmetics, food and more (over 550 international brands). Aiming to be a 'premium lifestyle shopping destination' for all domestic and international visitors, the store is connected to restaurants, electronic department, movie theater and other convenient facilities. SHILLA I' PARK Duty Free Shop is a world-class duty-free shopping venue presented by HDC Shilla Duty Free Shop, a joint venture created by HDC Group, a global construction company, and Hotel Shilla, a leader of Korean and global duty free market.  Shilla I’Park Duty Free allows customers to conveniently experience both duty-free shopping and diverse entertainment activities at the same time. It is located within I’PARK mall, Korea’s biggest multi-purpose complex and a home to various types of leisure: movie theater, restaurants, futsal field, cafes, and many more.  The Shop started with the early opening in December 2015, welcoming visitors with three floors exhibiting more than 400 brands in fashion and beauty. With the grand opening in March 2016, you will meet 600 or so brands throughout all five floors.  Main Items : Fashion Items, Cosmetics/Perfume, Watch/Accessories, Sunglasses, Liquor/Tobacco, Souvenir


Seoul(Mapo-gu) , Hongik-University-Area

Charles Sutbul Gimbap, located in Donggyo-dong, is the first brach to open, and since earning popularity among university students, it is now expanding into other areas of Seoul. Their gimbap menu differentiates itself from others through its famous charcoal-grilled spicy pork filling, called the Sutbul Gimbap. Besides hundreds of gimbap items available on the menu, the rice balls are also tasty and large enough to suffice for a meal.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Seoul Animation Center (management: Seoul Business Agency) was established by the Seoul Metropolitan Government in May 1999 with the aim of providing comprehensive support to Korea’s cartoon and animation industry. The center runs an information desk, offers educational programs, holds events to support new talents and productions, and hosts diverse events and exhibitions (animation film festival, etc.).A major facility of the Seoul Animation Center, AniCinema is a multicultural space that can accommodate diverse cultural events. Its primary objective is to facilitate the supply of domestic animation films to theaters and to promote animated works by holding a range of film festivals. The theater has 179 seats and state-of-the-art facilities for screening both digital and analogue animated films. High quality equipment at AniCinema, such as the 5.1 channel digital surround sound system and wide screen, allows for a pleasurable viewing experience.