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Maeumui Munui
Seoul(Jongno-gu) , Insadong・Jongnon

The Maeumui Munui is one of the few stores in Korea specializing in handmade neckties. Neckties use 100% silk; scarfs are made by textile artists using natural dyes. Popular among young adults, artists and entertainers are the main patrons of the store. Every two months, artists in the Maeumui Munui change the patterns or styles of the store's neckties and scarfs. Products are only made in small quantities. 

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Museum Kimchikan
Seoul(Jongno-gu) , Insadong・Jongnon

Since its foundation in 1986, the museum has displayed historical relics related to kimchi, different types of kimchi, mock-ups of the kimchi-making process, and information about the efficacy derived from the kimchi fermentation process. The museum now has changed its name to Kimchikan and has relocated to Insa-dong, a center of hallyu. Kimchikan aims to provide visitors with fun hands-on activities and a variety of information on kimchi. Visitors will learn about the origin and history of kimchi through historical books, paintings, and writings. Various types of kimchi containers, along with traditional kitchen utensils that were used to prepare it, will also be introduced. Various models show specific types of kimchi that were developed in regions all over Korea.

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Korean Craft Promotion Foundation
Seoul(Jongno-gu) , Insadong・Jongnon

Master Craft Shop displays and sells high-quality Korean handicrafts, stamped with the UNESCO Seal of Excellence for Handicrafts. The shop possesses handicrafts by renowed master craftsmen and artists. Crafts have both practical and decorative uses. 

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Bulgogi Brothers - Gangnam Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bulgogi is a Korean word referring to all types of grilled meat. During the 1950s, grilled meat used to be called ‘Seolyameok’ or ‘neobiani’. When introduced to Japan, Bulgogi became known as Yakiniku. Depending on the recipe, both salted or seasoned meat are considered Bulgogi. Bulgogi Brothers is a new Korean food concept restaurant where high quality Bulgogi is served amongst a stylish interior with chic jazz music and sophisticated lighting without the annoyance of smoke. The restaurant offers a wide selection from their menu including different types of local bulgogi dishes (e.g. Gwangyang-style and Eonyang-style), grilled Hanu (Korean-bred beef), cold noodles, bibimbap, and stews. Recently, the restaurant has introduced 13 different kinds of traditional liquor leading the efforts to promote quality Korean traditional liquors to a wider audience.

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Dduksim Hanu - Apgujeong Branch
Seoul(Gangnam-gu)

Located in the between Garosu-gil in Sinsa-dong and Apgujeong Station, Dduksim Hanu – Apgujeong Branch is famous among local visitors as well as foreign visitors. Supplied with products from the main office, the fresh beef, including special parts of beef and the cuts especially suitable for being grilled, are provided at reasonable prices. Unlike usual meat restaurants, the interior is like a café, featuring a cozy ambience perfect for attracting foreign visitors.

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Hirameki
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hirameki presents Kaiseki courses of authentic Japanese cuisine along with sake. In order to stay true to the original taste, Hirameki carefully selects only the highest quality ingredients and has special cooking methods, for recipes that exude flavor. It also has thorough health control standards. All of the restaurant's dishes are prepared by a head chef who has proven his skill as a Kaiseki chef in Japan, raising the bar for outstanding taste and beautiful delicacies. Dishes are accompanied by a choice of more than 20 different types of fragrant sakes.

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National Theater of Korea
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The National Theater of Korea was opened in 1950 as the first national theater in Asia. The theater is the base of operations for four performance groups: the National Drama Company, the National Changgeuk Company, the National Dance Company, and the National Orchestra Company. By supporting these performance troupes, the National Theater strives to globalize Korean traditional arts, modifying select pieces to reach a larger audience.

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SALAM
Seoul(Yongsan-gu)

Salam is a small but popular Turkish restaurant located near the Seoul Central Masjid (Seoul Central Mosque) in Itaewon, Yongsan-gu, Seoul. Traditional Turkish dishes like beef and lamb kebabs and lamb with vegetables are displayed on a large table next to the kitchen, allowing you to see the dishes before making your choice. The restaurant is particularly popular among Islamic diners.

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Shinsegae Tteokbokki Myeongdong Main Branch
Seoul(Jung-gu) , Myeongdong

A Taste of Korean Street Food in Myeongdong: Shinsegae Tteokbokki A Culinary Tradition Spanning 46 Years With over 46 years of history, Shinsegae Tteokbokki has long been cherished by both locals and visitors to Seoul. Frequently featured on various TV programs and media outlets, this time-honored eatery has earned a solid reputation, attracting domestic and international tourists looking to experience authentic Korean flavors. Experience Local Korean Cuisine For those visiting Seoul and eager to sample Korean street food, Shinsegae Tteokbokki in Myeongdong offers a convenient and reliable choice. Myeongdong is known for its shopping, dining, and close proximity to many of Seoul’s popular tourist attractions, making this location ideal for first-time visitors. Menu and Pricing * Tteokbokki: 5,000 KRW * Sundae (Korean blood sausage): 5,000 KRW * Mandu (dumplings): 3,000 KRW * Odeng (fish cake): 3,000 KRW Practical and Accessible The restaurant’s straightforward menu is suitable for newcomers to Korean cuisine. Nestled in Myeongdong’s tourist-friendly area, Shinsegae Tteokbokki makes it easy to incorporate a taste of local street food into your Seoul itinerary. A Simple Stop on Your Travel Route Whether you’re browsing nearby shops, exploring K-Beauty products, or just passing through Myeongdong, a visit to Shinsegae Tteokbokki offers a grounded introduction to everyday Korean flavors. Add this stop to gain a more authentic understanding of Seoul’s culinary scene, enriched by decades of tradition and media acclaim.

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Mugyo-dong Bugeogukjip
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

               

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